AR + VR = XR??? This week we interview Jason Yim from Trigger XR! We sit down and discuss the future of the metaverse with Jason Yim, CEO of Trigger XR, a company pushing innovation in the VR and AR field, pioneering XR
Trigger is the world’s most experienced XR developer studio and creative agency. For over 13 years, we’ve focused on ideating, developing, and deploying XR solutions for the world’s top brands. From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse.
To date, Trigger has completed over 250 XR projects and more than 275,000 hours of XR development with clients such as Disney, Verizon, LEGO, the NBA, NFL, Nike, Sony, Google, and Molson Coors, along with premium entertainment IP including Spider-Man, Star Wars, Avengers, Jurassic World, and more. We are also exclusive early development partners with Niantic, Qualcomm, Snap, Meta, and the Global XR Content Telco Alliance, as well as premiere partners with 8th Wall and Unity. Trigger has been awarded numerous Shortys and Webbys and was recognized as one of the fastest growing companies by Inc. Magazine. As a minority owned business and a member of the National Minority Supplier Development Council (NMSDC), we collaborate with a diverse slate of clients and partners who represent inclusive values. For more information about Trigger, visit us at www.triggerxr.com.
0:00 Intro
0:22 Thanks to Asterion Products!
0:39 What is XR???
1:45 VR and AR
2:30 What’s the Future AR or VR?
3:30 Is Pokemon GO a good AR Example?
5:00 Do Companies Know of XR Marketing?
6:30 What’s Trigger XR Known For?
7:30 Worked on Spiderman Films/LEGO
8:40 Trigger XR Worldwide?
10:25 XR in Sports Marketing
12:00 Superbowl XR
15:40 AR Contact Lenses?
17:00 Mojo AR Contact Lenses
18:56 Lucasfilms Work BABY YODA
20:00 Future of Digital Marketing
21:38 Banner Ad SUCK
22:45 Roblox Vs. Fortnite
25:30 What is the Metaverse to an XR Pro?
28:00 Making the VR World
29:17 Metaverse can be a LAYER on the Real World
30:30 GATEWAY to the Metaverse
34:00 VR Skeptics
34:38 Snapdragon Spaces is the ANDROID of VR
35:55 Jason’s Highlights
38:20 Outro
This week’s podcast was made in partnership with Asterion Products. Get
5% off the Aura headset or any other order $19.99 or more with the code
FULLDIVE at https://www.asterionproducts.com
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