It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Daisy Brickhill, Head of Communications at Oceana UK.

Throughout her career, Daisy been at the forefront of communication strategies catalysing change to better our oceans.

From advocating for transparency in the fishing industry and championing the conservation of blue carbon habitats, Daisy's scientific and communications efforts have been instrumental in driving forward marine protection initiatives and stimulating key policy change.

In this episode, we discussed:

🧑‍🔬 Why the communications sector needs more scientists 

🌎 The most effective medium to communicate a campaign message

🐠 How Oceana UK helps people resonate with out-of-sight marine issues

🔬 The importance of scientifically backed stories at a time when there is a premium on truth

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy