Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across a range of ethnicities, religion, disabilities, gender, LGBT+, neurodiverse and social backgrounds so that they feel accepted and belong.

Abby’s guest expert is Sherice Anibaba, Global Head of Brand at Speedo and previously worked at Britvic and Innocent.

In this episode Sherice shares personal experience and actionable advice for how marketers can increase diversity and inclusion. Plus why it’s a necessity tool for marketers, why it should start at ideation – not just in comms and how to be authentic in representing minority groups. First published October 26th 2021.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/sherice-a-9a729316/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com