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Hey everybody.

Welcome back to the show.

I'm very excited today.

We have another amazing entrepreneur on, and we're gonna talk about something that

I'm really passionate, about that he's also really passionate about as well.

His name is Ben and he is calling in all the way from Australia, and the

business is called Youth and Business.

Ben, thank you so much for joining me today.

Happy to have you here.

Yeah.

Thanks Chris.

Appreciate , being able to be here and help as many people as we can.

audioChrisJolly21515881872: Yeah, absolutely.

Wonderful.

Why don't you tell everybody out there, what youth in business is what you all

do, who you help, and all that Great.

Youth in business, basically just to

teach kids how to start a business before they finish high school.

The whole point is to teach them the skillset of an entrepreneur.

Now that is to basically teach 'em the ability to turn their ideas into money.

If you think about it, like if you look at Richard Branson, Elon Musk,

or Robert Kiosaki or someone like that if they all went bankrupt tomorrow,

how long do you think it would be before they're a millionaire again?

Again.

And the answer to that's usually like a week, a month, whatever time period

you pick, it's gonna be quite short.

And that's because they literally have that ability to be able

to turn their ideas into money.

And that's what you learn as a business owner, if you talk to a successful

business owner who's, doing six figure seven figures or more, they've

got other opportunities and stuff that they're looking at and they may

not have time for them, all right?

And that's the skillset that we want to teach kids.

And now to do that, to become that level of skillset, entrepreneur, you do need

to learn the skills of a business owner.

And I think.

Basically there's no great place for kids to go out there and learn

the skills of a business owner.

You're not really taught it, and that's probably why, eight or nine

out of 10 businesses fail within the first three to five years.

It's cuz when you go to school, you're pretty much just taught.

How to be join the rat race is what be time for dollars rather than

become an entrepreneur and create and help and serve and get paid for the

value that you bring to the market.

And, even if kids never became millionaires or never became like

massive business owners or whatever, if they learnt the skill of a

business, they'd become a better.

Employee, even if they did go to college or university or anything like that.

So that's what we do.

Yeah, our whole thing is we wanna empower as many kids as we can and open

them to a bright future in business.

We've had.

Kids do six and seven figures.

We have a one K club with kids who do over a thousand dollars a month.

We have a 10 K club for kids who do over $10,000 a month.

We've had kids buy houses before they're 18, and even one of our

students has written a book on how I made more money than my principal.

So it's definitely something we've been doing for a while.

And yeah, the results speak to themselves but we wanna just get the message out

there to help as many kids as we can and open their mind to a future business.

audioChrisJolly21515881872: I absolutely love that.

I started my first business in my mid twenties.

I always had that entrepreneurial bend, doing lemonade stands,

shoveling driveways, mowing lawns, all that kind of stuff.

But.

When I got into business for myself, I knew how to do the work inside

the business, but I knew nothing about running a business, growing a

business, operating any of that stuff.

And looking back, if somebody had been there to show me even a little bit of

this stuff, I feel like I would've been miles and miles ahead of where I ended up.

So it's absolutely amazing that you're doing, it's something that I really love

too, is helping kids to, like you said, to get out of the rat race because there's

so much more you can offer to people.

As an entrepreneur, I feel like, than an employee lots of times.

Now how long have you been doing this, and how many kids have

you had through the program?

Oh man.

So we started when my son was six or seven or something.

And he is now like 15, so 7, 8 years basically, we started off my son Tran, he

wanted to get pocket money and I was like I don't really like the concept of just

giving you something for nothing, right?

I was like why don't we start a little business?

And I grew up on a farm the concept of working and growing things and

selling it was not lost on me.

And He was a kid who had those things where the hair grows out of

them with plants, you have seeds or whatever, and you water it and

the hair grows out of the stocking

he was quite into that and he just got some money from his grandma.

and I said Hey, man,, why don't we like, Grow a little herb garden and you can

go door knocking down the street, knock on doors and try and sell your herbs.

And he was a really shy kid.

And I've got four kids, right?

But he's particularly shy, like when you go meet new people you'd

be like, Hey, this is my son Trent.

And, he looks at the ground, couldn't look at people and all of that.

So I was like, door knocking is gonna be the exact thing that's gonna help.

And that's what we did.

And he grew a little herb garden and he went around knocking on doors just in

the labor neighborhood and he started a little subscription product and he

had all the locals, old ladies that were buying off him, and he'd come

home from school and go drop 'em off.

And yeah, he did quite well out of it.

And then we had other people asking us like how do we do

that with our kids as well?

And I had a couple other businesses and then one thing led to another,

and all of a sudden I'm on stage talking about how to help kids start

businesses and it just grew from there.

And from there we were doing in Australia back prior to Covid, we were

doing events a couple times a year and we'd have 800 people in the room.

Most capital cities of Australia, just part of Covid.

We actually did a couple events in the uk.

So we did one in London, one in Lords, and then another one up in Manchester.

And same thing, we had about eight, 900 people there.

And we've done that for, consecutively.

We were doing that for, I don't know, seven or eight years or something.

So literally thousands and thousands of kids we've been able to help

start successful businesses and usually in their first month.

We have a way of just getting them to make sales like straight

away and cuz kids are from that instant gratification generation.

literally being able to empower thousands of kids to get out

there and start successful businesses which has been amazing.

We took a year or two over Covid cuz we couldn't do the live

events and stuff like that.

So we're doing it online.

And then we've just like rebought it back out to the market again this year.

Yeah.

Which is fun.

I love it.

Now tell me what is one success story from that, that one of the children

has had that really stands out for you?

Oh man, there's there's literally so many.

I'll probably do two or three real quick.

So one is Josh.

He started a business called Segar Milk.

He just started doing surf photography and stuff like that to get started

and and then he's Hey, I wanna launch like a non-slip sunscreen.

. He said, I have this idea.

I'm gonna call it cigar milk.

So we helped him crowdfund the idea, get his first order in, get it out

to the market, and no, no capital or anything, like he pre-sold everything

I think he's in over 54 stores now.

And he is looking at going international over to the us.

But what's really cool, he is a couple years into it and he is basically

left school and stepped straight into a very successful business where

he is been able to hire his mom.

His mom works for him now.

And he is got this amazing business that he's able to run and, help stop cancer

and basically, Get people out surfing and not slipping off their boards and it's

all organic and vegan, all sorts of stuff.

So that's one cool example.

Another one would be Kai from Coco Fidgets.

He was a kid who suffered from some learning difficulties and had to

have a sensory fidget in school.

So he created these ones out of chains and stuff and ended up

creating, his thing is him and his dad were making him in the garage.

Now he's got a whole bunch of staff that do it.

It's like this big, massive thing.

And they'll do over, well over a million dollars this year in

selling sensory fidgets a couple of years in, and he's not even 16 I

could just do this all day long.

Another example would be Ned . So he wanted to save the

environment and get rid of plastic.

So he started selling bamboo toothbrushes and did really well at that, is in aged

care, is selling it wholesale, doing really well, taking a hundred thousand

dollars orders, selling sustainable products and doing that, which is amazing

he's actually just launched a book.

I mean he's probably like 16 or something, so , they're just a few

examples off the top of my head.

There's more, but

I'm sure.

Yeah.

Now tell me what are some of the challenges when working with.

Kids and starting a business.

Man, honestly, like I, I work with

adults a lot and like I have another business called Titan Marketer.

I think you've interviewed Marcus on your show before.

And we help people grow and scale with marketing and businesses and, we go all

the way to talking to marketing teams of corporates all the way through to some

pretty serious seven figure businesses.

But the problem with working with adults is they have a whole bunch of

baggage that they carry around with 'em.

So Hey, go do this.

And they're like, oh, here's a thousand reasons why we shouldn't do that.

When you say to kids, look, here is the path.

Go do that.

They just can't do it.

Like it's and learning new things for them.

Everything's new for kids.

They eat new foods all the time.

Everything in school's new, they're always learning new things, so they're quite

open to change and being able to do stuff.

So if you've got a passionate kid who can go out there, if I

had to put my money on like a.

15 or 16 year old kid who was passionate about what he was doing

and wanted to get out there and make a difference with his business versus

a 35 year old seasoned business owner.

My money's on the 15 year old kid, right?

As long as they continue that drive now obviously his parents has a bit of support

there that you'd want to put into it to help them a little bit along the way.

But it's probably no different to if your kid was doing karate or

soccer or basketball or, insert your extracurricular activity here.

But probably the biggest challenge with kids, I would say, to get them started is

they need, it needs to work straight away.

So that's the first thing because they are not gonna wait around.

So They're live in this instant gratification generation sort

of lifestyle, like social media, everything's fast, right?

So the whole idea of creating a business plan, planning it out for three to six

months, maybe being profitable in the first year, which is what you're gonna

learn at university, or if you go do a.

An MBA or something like that, get taught how to run a business by people

who literally never run a business.

So yeah, like they're not down for that, right?

So what we do is we actually get them to start with a $20 challenge.

So they start with $20 and the whole, there's no rules.

The whole mission is in the first month, just make as

many sales as you can, right?

Then most of the kids who start that at the moment are doing over

a thousand dollars in their first.

it's pretty cool and I think the record at the moment's just over

$5,000 and it keeps changing.

So the cool thing there is like even if you were down to your last $20, and let's

say that you could figure out how to turn $20 into 40, 50, or even a hundred

dollars, you never need to come to the bank of mom and dad create, learn how to

sell something, find a product, add value, and And help people basically, which is

what business is at the end of the day.

I think that is a skill that needs to be taught to kids and it needs to work.

It's a long answer, but the biggest obstacle is just

getting kids to have quick wins.

And we usually say, look, in the first month, pick

something that you want to buy.

So it might be, usually it's like a.

Some Lego, if they're a bit younger, it might be a new phone if they're

a little bit older, or it might be a Nintendo Switch or something.

It's a couple hundred dollars or something.

In the first month, if you could go out there, hit it hard and

buy that, would that be cool?

And and that's the motivator.

And what they find is once they achieve that, then it's oh,

now I want something bigger.

And that's, I think that, Is such an important skill for young people

to learn is that if they put the effort in and they can get a result

and they buy the thing, it gives them the confidence to go out and achieve.

and it doesn't really matter what the idea is in that first month.

That's the skills they're learning along the way.

That's more important.

Yeah, that's absolutely phenomenal and.

Think that's a good point you made about the difference between like a

seasoned entrepreneur and a young person.

Because I remember, like for myself, when I started my first business,

I didn't really know anything.

And I think that worked for me because I was like, all right, I'm gonna go out and

do this, and we'll just see how it goes.

And then when I started my second business, I had the failure of

my first business behind me and all the hard lessons I learned.

And then it's do I really want to do this again?

Do I really want to take this chance and get back out there?

And like you said, when you're a kid, you just go do it and you believe in

whatever you're doing and it's easy.

The risk isn't so big either, right?

. Coming into my own personal journey into entrepreneurship is like I had a

quite a stable job and I had to give it up and I had to go try business.

And the first business, worked for a while and like I've done multiple

business and things as I've worked and not worked and and it was hard

unlearning a lot of the employee mindset and having to learn a business mindset.

And I.

That's why kids are so cool is cuz they can make all those business mistakes.

Like they can fail at a business idea while they're still living at home,

but mom and dad are feeding them and they haven't got a mortgage in kids

and all the responsibility of an adult.

And and it's not the end of the universe, oh, that idea didn't

work, let's try another one.

And and I think that's another big thing too for kids is they don't

have the same failure for them.

It's easier for them to fail and learn the lesson and move.

And, but for as an adult the failure in business can really hurt.

Yep.

Absolutely.

Now, let me ask you, do you find that people tend to take kids less

seriously because of their age when they try to promote and sell?

Or do you find that people love that there's a young person

doing this and therefore they're more willing to support them?

So probably both is the answer to that.

So at, but at different levels.

For example when kids are pitching to get their products in stores and stuff

like that, and, they're going up against retail buyers and they're like, Hey,

how do we get our product in this store?

. They can come up against it a bit because they're quite used to.

Like a seasoned business come in, right?

But that would be pretty rare but on the flip side of that,

I think it's actually better.

And we actually tell the kids that they have what's called a

golden ticket that expires at 18.

And and what that means is People will buy stuff off kids just because they're kids.

If I say, Hey, look, I'm a kid business owner and I sell this.

I'd be like, yeah, man, I'll take two.

If I say, Hey, I'm 40 and I sell this, they're gonna be like,

and do you know what I mean?

It's not as exciting, but where that becomes really powerful

is when it comes to the media.

So we teach all our kids how to go out there and get free publicity and free

press and get into the media, right?

And that's just so cool because the media will come and interview

the kids even if they haven't done anything remarkable, right?

They'll be like, oh, kids' business wants to get out there and do this and next

thing they know they're on national News TV show or a National Morning Show, right?

Where.

Me as an adult business owner, if I said, Hey, I do this in business,

they'd be like, you and everybody else.

Do you know what I mean?

But because they're kids, it's unique and it's outstanding and it's

a really good positive news piece.

So the kids that have done our programs and things, they've literally

been on every single TV station in Australia, every newspaper probably.

, and international news as well.

It's just absolutely crazy.

But what that does, It does a couple things.

One, it gives kids more confidence and they're getting the validation

that, Hey, I'm at, this is actually cool and adults are recognizing me.

But what's even more important than that is if you set it up well, like they've

got a website that you can send people to and they mention it in their news article.

We've had kids do thousands of dollars within an hour of being on news

millions of people are watching that.

So it just sends hundreds of thousands of people to people's websites.

We've had websites break all sorts of crazy stuff when kids are on the

news and yeah, they make literally thousands of dollars overnight,

which is really fun no matter what business it is that they're doing.

So when you're a young person, That's just probably one of the most powerful

things you can do to market your business.

Let alone the branding and the recognition and everything that comes with Free press.

But the traffic that it drives is absolutely insane.

Amazing.

Now I know you mentioned that, like for all of us things shifted with

the whole covid thing, but now that we, have that mostly behind us what

would you say your biggest financial roadblock in the business is right now?

audioBenJones11515881872: In youth in business itself?

Yes, correct.

So , my wife and I do that together, it's

very much a passion project for us.

The youth in business stuff for us is, yeah, it makes a little bit of money, but

we try and invest most of that back into the program and the resources and stuff.

But we want to get that out to just as many people as we can.

And I guess probably it's not so much a financial roadblock.

It is at the end of the day because if it was really cool, we just have

advertised everywhere we possibly could.

But yeah, probably just getting it out there to as many people as we can.

There's 7 billion people on the planet.

And I think the financial roadblock is just how do we get

it out to all of those people?

Even if people aren't interested it, that's cool.

Business isn't your thing, that's great.

But I think a lot of kids just aren't given the opportunity

for it to be a thing.

Lot of kids just don't know that, hey, you can actually start a business before

you finish high school and you probably can earn more than most adults, part-time

without having to, flip burgers or to rubbish jobs, we've actually changed

the way that we're getting out now.

So we were like really quite localized to Australia.

We're planning a big US launch later in the year as well.

We're already in the uk.

So that's probably one of our big things is how do we impact more people?

So that's why I do podcasts.

Gotcha.

Amazing.

Glad to have you on and happy that we can help spread that message out there.

Now tell me for yourself personally because we do talk a lot about financial

freedom on this show, when you are at the point where you don't have to show

up in your business anymore, if you don't want to, and you have all the money you

could ever need, what will you do with your time when you're financially free?

Yeah, I already know the answer to this So when, this is

actually where youth in business started.

What had happened is when I was working, I was actually an instrument technician,

an electrician and I ended up doing some consulting and stuff as well.

But before I left my job I had a really good job.

I was working like six days a fortnight, and I was earning like 150 grand

a year, like 30 minutes from home.

It's probably.

Most people would think that's an ideal job.

But the problem was I was still, I was like trapped in those golden

handcuffs, like I still didn't like doing it even though I was quite

good at it and I stayed too long.

Like I stayed probably three, four years too long.

Cuz I wanted to make sure everything was secure and, had.

Little kids had probably had two, three kids under 10 or something.

And I was like, I can't not, I can't not have this fail.

And looking back on it, I wish I was just like, nah, I'm outta here.

I'll just go figure it out.

But when you're, when you are in the employee like mindset and grind,

like that is too big a risk to take.

There's always that doubt lurking in the back of your mind.

And I wish I just had.

But dare sat the ball.

So just go out there and do it.

So for me, what we did is we actually got into property in a big way.

We started doing like renovations and small little

developments and stuff like that.

And then that started to work quite well.

Then my brother he was like, Hey, let's buy online businesses.

We did some training on it and I think in the first year we bought over 30 online

businesses or something then I very quickly had to learn, How that all worked.

We did pretty well out of it.

Then my brother was like, Hey man, I just wanna sell everything out and cash

out and go traveling for a couple years.

It took us like two or three years of grind to get it, going quite well.

Then we had to sell everything out and I was like devastated.

But at that point I was pretty financially.

Set.

I was like, oh literally what do I do now?

And that's when my son started his, business.

I was like, oh, I wanna teach him the skills that I didn't have.

And that's where youth in Business started.

And so that's where I like to spend my time on that.

And then other than that, I like to, Create businesses around things that

I'm interested in and work in them.

So one is I really like marketing because when I was in investing what

I'd learned is that the money that you spend in marketing has the highest

return of anything that you'll do.

For example, if you spend $1 in ads and you can turn it into $3 that

week, that's like a 300 times return.

You will not get.

Anywhere else.

And business is the vehicle for me that I've been able to grow quite well.

, I really like advertising.

And then it was all about Facebook and then Facebook sucked and then it

was like, okay, what do we do next?

And it was Google and now we're into YouTube and so I enjoyed that.

That is fun.

And I like watching other businesses grow that are the world's best kept secret.

So for me that's fun.

And I do that with like my best friend Marcus.

And we help a whole bunch of people.

So for me, I could get up and do that all day long.

The other business I run youth in business is with my wife and we run that together

and try and help as many kids as possible.

Or I coach my kids' basketball teams for example, like my time is my own.

If I wanna have the weekend off, have every weekend off.

But if I wanna have a Wednesday off, cuz I want to, I can, if I want to go

on a ski treatment with my kids, I can.

So then it's more about lifestyle design.

But you gotta go through that process before you get there.

And.

Yeah.

Anyway, so I hope that answers your question.

audioChrisJolly21515881872: Ben, do you ever sleep?

I actually don't like sleep.

audioChrisJolly21515881872: Okay, I'm with you there.

audioBenJones11515881872: but I'm getting better at it.

But the thing is too That all sounds really romantic when you say it

in a sentence, but, or like really quickly in a couple of minute blur.

But that literally took 10 years of grind and drama and a lot of obstacles to

get through to get to that point, right?

That didn't just happen over like it's this whole, I wanna

work a four hour work week.

Yeah.

But that wasn't built in four hours.

A four hour work week is built over, a long time.

Yeah, so that's probably over a decade . Yep.

Definitely.

I'm getting better at sleeping,

now, tell me, for youth in business what

is one really big initiative you'd like to get accomplished in 2023?

Big initiative.

Like we're just trying some different marketing strategies

out for it at the moment.

We're looking at getting more into probably getting it back into the

media and stuff, which we'll do But we're really keen on the US launch, so

we're looking at everything lining up for that in the next couple of months.

And if we can, it'll really depend on how that goes and how much money we can

throw down at marketing and all of that.

But realistically, , we'd want to impact or create at least,

at least 10,000 to a hundred thousand kids businesses this year.

Is the goal that we're looking at, and I know that there's a big gap between.

10 and a hundred.

But looking at it, in the first couple of months, we've done pretty well.

We're well on track to that.

And that's just within Australia.

So if we could launch into the US and get back into the uk, then

yeah, that's gonna be fantastic too.

That's where I wanted to go.

That's my next battle plan.

audioChrisJolly21515881872: That's absolutely amazing.

And Ben, it's been a real pleasure having you on.

It's been a joy to talk about all this now for people who wanna learn more about.

You or youth in business, where can they go?

Yeah, so I mean you can connect with

me on LinkedIn if you like.

That's probably the best place I'm most responsive.

If you type in Ben Jones and either YouTube ads or youth in

business, I'll pop up cuz there is a lot of Ben Joneses out there.

However, if you just wanted to If you just wanted to connect with youth in

business, we run some free live training.

We give, we literally give away 101 great ideas to get started.

So you can just go to our website, literally either just Google

Youth in Business or youth in business.com and all the stuff there.

I'll be ready to go.

And if you know of anyone or you want some open some kids to a bright future

in business yeah, check out the site.

We've got heaps of case studies and stories of other kids doing it that you'll

be able to watch and check out as well.

Ben.

Thanks for coming on to the podcast and delivering all of

this value to me and the audience.

I really appreciate it.

Thanks for taking the time outta your day.

I know it's a little bit late where you are.

Cool.

No thank and thank you everyone for listening and I appreciate your attention

and time and wherever you are listening to this or wish you the best in your day.

Awesome, and to anybody who is listening right now.

If you did enjoy this episode, please go ahead and subscribe to the podcast if you

haven't yet, and if you can leave us one of those five star reviews, that really

helps a lot and we really appreciate it.

And if you are a six figure plus entrepreneur, like our amazing

guest, Ben, and would like to come on the podcast, we'd love

to feature you and your business.

To do that,

You can go to p y f podcast.com . That's the

letters P Y F podcast.com, and apply.

All right, thanks again.

Ben.

Thanks so much everybody else.