Episode #64: Why Content is So Important and Iceland's 4-day Work Week
Companies have more tools than ever to broadcast their own messages, whether it's via a website, podcasts, newsletters, social media, or all of the above. Breene Murphy from Carbon Collective and the Forbes Communications Council joins the show this week to share his own experience with content marketing, as well as examine Andreessen Horowitz's decision to launch its own publication called Future (which we discussed at length in Episode #61). Content can help give a company a louder voice in a noisy marketplace, but Murphy talks about some other benefits that comms people and marketers might overlook.
We talk a lot about the future of work these days, particularly as we emerge from the global pandemic. Ewan shares a new study done in Iceland about a four-day work week, something that was obviously popular with workers. The thing is, the experiment also proved to be useful for employers. Ewan explains why.
In Check This Out we return to Britney Spears and her controversial conservatorship, while Cam brings up cancel culture and the case of a brave musician from the band Mumford and Sons.
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Breene Murphy is the vice president of strategy and marketing for Carbon Collective, an online climate friendly investment management platform. He is on the Forbes Communication Council, the advisory board for the University of California Irvine's Customer Experience Certificate Program as well as the advisory board for USC's Wrigley Institute for Environmental Studies. He's a second generation marketer and an avid literature fan and surfer. He lives in Laguna Beach, California with his wife and two sons.
Ewan Christie is an employment lawyer in Toronto, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.