Humor is one of the most effective ways to attract and hold someone's attention. And when you can make people laugh, they're more likely to remember your message. 

In this episode of The Agency Blueprint, our special guest Mickey Taylor, the Creative Director of Adweak, will tell us why every brand should be using humor in their social media marketing and how to do it. 

Key Questions:  

• Why should agencies use humor in their marketing and branding? (1:48)
• How do you utilize humor while making sure that you aren't insulting or hurting anyone's feelings? (6:50)
• How do you create humor-oriented content that hits your client's key selling points that evokes the action that you're looking for? (14:17)

What You’ll Discover: 

• Why marketers tend to shy away from humor marketing. (4:48)
• How you can be funny without being offensive. (7:28)
• Collaborate with your client while also having free creative reign. (16:25)

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