In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond.

In This Episode We'll Explore:

• Data demand and supply gaps 
• Differentiating research from marketing
• Privacy and governing the use of data
• Combating data fraud and hackers

Links From The Show:

• GreenBook --> https://greenbook.captivate.fm/podcast
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to Emily Fullmer, for producing and editing this episode.