Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the way brands can "enthral" their audience with consistent and effective marketing.

On the podcast, he talks about using his personal passions and interests to guide his career, he gives advice on building your personal brand, and we talk about the future of marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net