Most experts hit the same wall: the business grows until it runs out of them.

In this episode, Tara opens a new series on the three engines behind every scalable expert business, starting with Engine 1, the Expert Authority System, and why getting your expertise out of your head is the first real step toward scale.

Take the free Scalable Expert Audit to see which engine your business is missing.

Tara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time.

Learn more at www.thescalable.expert and www.taralbryan.com

Ready to build a business your expertise deserves?

The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit →

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Hey, everybody.

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Welcome to season three of The

Scalable Expert Podcast, the show for

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established expert business owners

who are maxed out on time and ready to

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find the scalable impact of their work.

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I'm your host, Tara Bryan, founder

of The Scalable Expert and creator

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of the INFINITE SCALE™ Method.

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If you've built a business around

your expertise but feel stuck

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in the time for money trap, this

podcast is your path forward.

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Each week, I'll share stories and

strategies and shifts to help you

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step into a new scalable business

model by declaring your authority,

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packaging your expert framework, and

streamlining your offers and systems

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to ultimately become a Scalable Expert.

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Because it's not about working

harder, it's about building smarter.

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All you need is one signature expert

framework, and you can deliver an infinite

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amount of ways to be able to scale your

business, your impact, and your income.

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All right, let's get started.

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One of the biggest challenges I see people

have when they're trying to grow and

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scale their expertise while not maxing

out their time and attention is that

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they have a hard time going from services

and one-on-one and just coming up with

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whatever it is that customer needs, um,

to how do you deliver a packaged solution

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that allows you to exponentially grow

without maxing out your time, right?

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So you can only take on so many

one-on-one clients, or you can

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only show up live so much, right?

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You're constrained by your time.

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So how do we leapfrog that?

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So that's the question that most

experts are coming to me for in terms

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of "Okay, so I've built a business.

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It requires a lot of

energy and effort from me.

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How do I start to shift that

and still provide a great

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experience for my customers?"

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So that's the question that we grapple

with as we're building the business.

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Now, one of the things we're gonna

talk about in all of July is the theme

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of the three different engines that

you need to make all of this work,

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so you can create a Scalable Business

Model and become a Scalable Expert.

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And so each week, we're gonna dive into

each one of these systems, that if you

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build it, then what happens is you start

to shift the way that you're showing up.

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You start to shift the way that

your customers are getting results

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and how you're delivering, right?

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Our goal is to move into Scalable

Delivery so that if you add 10, 100,

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1,000 customers tomorrow, you could

help all of them at a super high level,

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and they're all still getting results.

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For many of you, when I say

that, I get like a, a, a visual

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reaction of "Oh my gosh, no way.

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Like, how would I add

1,000 customers tomorrow?"

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What we do is systematically build your

business so you can do that, right?

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'Cause you probably can't

actually add 1,000 customers

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tomorrow without losing your mind.

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And so what we wanna do is we wanna apply

all three of these systems so that you can

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do that in your business, so your business

starts to grow exponentially regardless of

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how much time you're spending in the room.

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So this month, that's what we're gonna

start diving into, is how do we do that?

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What does that look like?

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And then I'm gonna share with you

some ways that I help my clients

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actually fast-track that whole process.

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So the first system that we're

gonna tackle this month is creating

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your Expert Authority System.

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One of the biggest things that will

change the game for you is when you

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can get all of your expertise out of

your head and focus it into something

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that you can deliver on repeat.

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So most of the time, you may have

some type of framework or system about

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doing things with your customers.

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Some of you may not.

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Some of you may just get a customer

and say, "Yep, I can help you," or you

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have a menu of services, or you submit

a proposal, or you do different things

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for every single one of your customers.

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And one of the key things that you'll

start learning as you continue forward,

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listening hopefully to the podcast, and

as we go through July, learning how,

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um, some of these systems can shift how

you're thinking about your business, is

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that for most of you, that may be working

for you, but you're starting to see

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how that's not necessarily sustainable.

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And quite honestly, one of the things

that I ran into a lot when I used to

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do that, custom proposals, kind of

custom work for every single client

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that I had, is that you really wanted

to do your best work, and you really

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wanted to apply your expertise,

but you didn't have time, right?

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Because you were so busy doing all these

different things that you didn't have time

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to actually do the, the best work that you

could do with your customers because you

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were, your, focus was so scattered, right?

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So we're gonna talk about how to really

look at focusing a little bit more

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by having sort of one approach that

you use with all of your customers.

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And so when we go through this work

in the INFINITE SCALE™ methodology

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curriculum that I have, you really

lockstep like each piece of this

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so you don't feel overwhelmed and

you can actually make the change.

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So often it's like just do this

and put together this big thing and

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then what do you do with it, right?

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Or that's great, but then I

have all these clients, how

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do I, how do I do that, right?

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What does that look like?

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So that's one of the things that we really

focus on, inside of the Scalable Expert

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Society or, for sure in the mentorship

if you're working, more closely with me.

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But to get started here in the podcast,

like one of the things to think about

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is like how do you stop being the

unicorn for every single one of your

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clients and lead with your expertise,

lead with your, packaged methodology

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that you're getting out of your head

and putting into, something that you

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can repeat for every single customer?

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'Cause imagine if you, if your goal

was to take your customer from point A

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to point B, and every single customer

who came in wanted to go on that

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same journey with you, then you're

just taking them on the same journey.

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And what happens when you're taking

all your customers on the same

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journey is that you see patterns and

you can actually create things to

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help them go through that journey.

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If you have new clients who are coming

in and every client wants a different

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journey, then what you're doing is

you're just recreating different

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journeys every single time and you

can't ever get leverage, you can't

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ever get traction because you're just

recreating the wheel every single time

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you have a new customer who comes in.

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And so just really sit with that and

think about that because what happens

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once you have a consistent way that

you're helping all of your customers

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on the same journey, then it frees you

up to be able to create more, kinda

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cool stuff, for your customers because

they're on the same journey, right?

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So you could create things to support

them on that journey and that takes

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on a life of its own which we'll

talk about a little bit later.

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So just think about the power of

that and how you can start even

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just shifting slightly to get all of

your customers on a similar journey.

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Because one of the biggest things it's

gonna take for you is a commitment

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that you are okay with taking all

your customers on the same journey.

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I see you.

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As an expert and a problem solver,

like, we like to change it up, right?

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We like to take on new projects because

they're fun and exciting and challenging.

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But that is not gonna help you

exponentially grow your company.

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And so it's really making that

commitment for yourself that

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this is what's gonna happen.

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So take that, think about that.

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That's most of the

expert authority system.

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The other part of it is how do you

become an authority out in the market?

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How do you start to attract people to

you for the thing that you're known for,

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for your, your intellectual property,

for your system that you have that,

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that helps people go from A to point B.

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So as you start doing this, it also gives

you way more credibility in the market

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because you're now seen as an authority.

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And, and so that rounds out

that expert authority system.

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Once you have that, then the next system

is the system that we'll talk about

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next, but it's really how do you start

delivering that journey consistently?

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What does that look like?

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How do you start taking some proactive

steps to extract yourself from the actual

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journey that your customers are walking.

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And so that we'll talk about in another

session, but when you start looking at

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your business model, one of the biggest

things to, to sort of step into is that as

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an expert, you have a different business

model than someone else who wants to build

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an agency or a traditional large company.

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For years, I took advice from business

owners who were trying to grow very large

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firms and ultimately exit, ultimately

end up not staying in the business.

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And, and that was helpful, but

for some reason I was like,

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"This isn't working for me.

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This isn't what I wanna be doing."

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And as an expert, it wasn't that I

didn't wanna be helping my customers,

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and I didn't want to be making an

impact and increasing my expertise

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and my authority in my market.

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Um, and, and yes, I wanted to hire a team.

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I had a big team, but it wasn't

translating into the same business

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model that allowed me to leverage

my expertise in a way that helped

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more and more customers, that

thousand customers, without it

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maxing out my time and attention.

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So instead of going, um, you know, wide

and out as a business model, it's really

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looking at how do you structure your

expertise in a different way to package

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your- assets, that help you, make an

impact without maxing out your time.

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So it's not about becoming the boss.

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It's not about becoming a, a

leader or a founder or a, someone

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on the board of directors.

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Like, it's not about exiting.

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It's about growing your impact

without losing your expertise.

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And that is a shift that as a

Scalable Expert, you're trying to

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maintain that because once you have

that, then you have choice, right?

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Then you can decide how you wanna grow

different aspects of the business.

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You can decide how to grow your

next business or whatever it is that

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it, that, you want to do as you're

exponentially growing your business.

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But you gotta get out of the time

and attention, um, sort of trap in

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order to start growing in a way that,

that expands your expertise outward.

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I wanted to tee up this conversation

around what are the systems that you

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need to have in place when you start

building your scalable expert business

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model versus, really trying to step

into a business model that was never

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actually meant for you in the first place.

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Because our goal is to help more customers

make a bigger impact and at the same time

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be able to have choice in how we spend

our time and how we spend our attention.

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Hope you are gonna enjoy this series in

July where we really start to hone in

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and focus on what is gonna shift for you,

what is gonna move the needle, so you can

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step into this new, sort of, evolution

of the online education business or

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online business and, and start to thrive.

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So until next time, enjoy.