As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies.

In this episode we cover:

1. Why you need to break it down in to 3 distinct time periods.

• Optimizing Your Ads: Discover strategies to tweak your existing ads, lead magnets, or messaging to align with the holiday spirit.
• Tracking Performance: Keep an eye on key metrics like the cost per lead and the cost to reach 1,000 people (CPM). Learn when it's smart to pause ads and reallocate your budget for January.
• Surviving the Social Slowdown: Find out how to maintain a strong online presence when you'd rather be spending time with loved ones.
• During Christmas:
• Ads on Christmas Day: Should you be running ads on the big day itself? We share insights on this decision, emphasizing the potential benefits of staying active during this time when many people are glued to their phones.
• Golden Opportunities: Discover why the period between Christmas and New Year can offer some of the best lead costs and opportunities for audience growth and engagement.
• After Christmas:
• Navigating January: January can be a mixed bag. Understand why costs may remain high in the early New Year, especially for e-commerce businesses with January sales. Learn why this time can also be your best month for lead generation.
• Staying Relevant: Just like September, when everyone is launching, the key to success is keeping your message on point, being specific, and staying relevant to the time of year.

So, if you've been pondering whether to deck the halls with ads this holiday season, this episode is your ultimate guide to making informed decisions and leveraging effective advertising strategies during this festive period. Tune in now!

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