In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Start-Up CPG’s Founder and CEO Daniel Scharff to discuss popular innovations in natural CPG and their potential “shelf-life” with consumers. From CBD (anything) to spicy flavors and adaptogenic baked goods, we’re peering into our CPG crystal ball and offering up our industry predictions and the rationale behind them. 

Listen in and play along with “Fad or Future” and compare your forecast to ours!  

Headed to Newtopia Now? Don’t miss our Buyerside Chat with Whole Foods Market–led by Daniel Scharff.