A sales page is a huge investment in time and/or money for an entrepreneur but are we making the most of that investment?

Kate Wallace walks you through why sales copy is the most powerful we write and how to really put it to work on websites and in your copy.

Key Takeaway

Create a conversation loop between your copy and content and your content and prospective clients and back again.

We talk about

• The difference between transactional and relational copy
• Why sales page copy is so powerful - even beyond the sales page
• How, where and why to repurpose your sales page
• Kate’s lifestyle boundary for her business
• The worst cookie-cutter advice Kate’s been given on her lifestyle business

Links

To read the transcript and explore other episodes go to dianemayor.com/144