Shownotes
Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves in podcasting.
Find Jodi at www.voiceroversandvocals.com
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Transcripts
2024 will mark 17 years for
Speaker:Jodie Kringle doing professional voice over. You've probably
Speaker:heard her. 0 calories, 0 sugar, same great taste.
Speaker:Nice to see you then. Coca Cola 0. We're
Speaker:your neighborhood bank. Chase, for people like you and me.
Speaker:Save the planet with a touch of style. Tesla.
Speaker:Family passes from just 199. Experience the magic of
Speaker:Disney today. Oh, my god. Oh, my god. Oh, my god. KFC biscuits and
Speaker:gravy, I love you. Why am I at AutoZone?
Speaker:Well, he's not gonna change the spark plugs. I love that one.
Speaker:And today, we're gonna share a little bit of her story, and she's gonna share
Speaker:some tips on how to read a script without making it sound
Speaker:like, you know, you're reading a script. Hit it, ladies.
Speaker:The School of Podcasting with Dave
Speaker:Jackson. Podcasting since
Speaker:2,005. I am your award winning hall of fame
Speaker:podcast coach, Dave Jackson, thanking you so much
Speaker:for tuning in. If you're new to the show, I help you plan.
Speaker:I help you launch. I help you grow. And if you want to
Speaker:monetize your podcast, my website, school of
Speaker:podcasting.com. Use the coupon code listener
Speaker:and save on either a monthly or yearly subscription. And that
Speaker:comes with 2 things. Number 1, unlimited 1 on 1
Speaker:coaching. And number 2, a 30 day money back guarantee.
Speaker:Well, I'm not gonna it's weird. Right now, this
Speaker:is, I guess, kind of a big deal. So if you're listening to this in,
Speaker:like, 2027, you're, like, wait. Let's get to the whole thing
Speaker:about, how to not sound like we're reading. But
Speaker:I have stepped away from my
Speaker:job as head of podcaster education@libsyn.com.
Speaker:I was there for 8 years, and the thing
Speaker:I have to make sure it is crystal clear on, number
Speaker:1, I chose to leave. Also,
Speaker:I should point out I'm not dead because somebody just read the
Speaker:headline where Lipson was very nice. They put out a statement saying we wish you
Speaker:the well, but they had said that Dave is no longer with us and somebody
Speaker:thought I had died. And I'm like, nope, I'm I'm not dead
Speaker:yet. And so and I have nothing
Speaker:but great things to say about Libsyn. So if you're
Speaker:like, oh, wait. Dave left. Do I need to move to somebody else? No.
Speaker:They're a great media host. It is as simple as
Speaker:this. And I'm going to use the analogy because, you know, it's Dave Jackson.
Speaker:That's what he does. I love chocolate ice cream. In fact, I
Speaker:love chocolate ice cream a little too much. But at the end of my
Speaker:street, there's this custard stand and when they have
Speaker:Oreo cookie, all things stop in the life of Dave
Speaker:Jackson, and I am getting one of those, and I will get one every time.
Speaker:So I love chocolate, but man, I really love Oreo
Speaker:cookie. And so, Lipson, great job. Been
Speaker:there 8 years. This new place, which I can't talk
Speaker:about, and I'll explain why here in just a second, is Oreo
Speaker:cookie. I just like it a little better. So, Dave, why aren't you
Speaker:letting us know where you're going? Well, I'm
Speaker:going to start and myself and the team at
Speaker:this new place, we're going to figure out exactly
Speaker:what Dave is going to do first. And there's a big laundry list of things
Speaker:that I'm going to be doing. But we're going to figure out, okay, the first
Speaker:thing we need to tackle is this. And so rather than go,
Speaker:hey, Dave is leaving Libsyn. He's over there.
Speaker:And then in like 2 weeks go, hey, you can do
Speaker:this now. We're just waiting. And the other fun
Speaker:thing is I had no idea. I've talked before about if
Speaker:you wanna keep your audience engaged, keep them thinking, I
Speaker:wonder what happens next. And I'm here to tell you my phone
Speaker:has blown up. My email has blown up, and
Speaker:people are freaking out because people don't know where I'm going, and it's driving
Speaker:them crazy. And they're all they're, like, making there's, like,
Speaker:pools now. It's, like, 10 to 1 on Captivate. I'll take that
Speaker:action. I got 5 to 1 Hindenburg. Everybody's going crazy,
Speaker:and I can neither confirm nor deny. So if you ask me,
Speaker:I'm not going to tell you because I'm trying to be a good employee for
Speaker:the new boss who said, hey, let's hold off. We'll announce on the 29th. Now
Speaker:with that said, and honest then, we're gonna get to the whole thing with
Speaker:Jodi Kringle, is on the 29th. That is the last episode of
Speaker:the month and that is typically the question of the month. So
Speaker:keep answering the question of the month and you can find that at school of
Speaker:podcasting.com/question. And but there is a
Speaker:chance that I may not play those answers until the following week. So
Speaker:don't don't kill me. I'm just letting you know. And I've got more housekeeping,
Speaker:but I'm gonna do that at the end of the show. So if you're a
Speaker:super listener and you make it all the way, I'll explain a couple other things.
Speaker:But bottom line, Lipson is fine. You're in the
Speaker:very capable hands of John Gibbons. It was
Speaker:really hard to leave. I love Corey and, you know, Brian
Speaker:Connington and Rob Walsh. I've known him for 19 years, and Elsie
Speaker:Escobar. I love Elsie Escobar. She is amazing
Speaker:as is Rob, as is the whole team. And,
Speaker:again, it's just Oreo cookie and
Speaker:so don't think because Dave left you need to go find a
Speaker:new media host it's a fine media host. They are the original media host.
Speaker:They were the first and so no reason to leave. This is
Speaker:simply it's not them, it's me.
Speaker:So with that, Jody Kringle, I gave you the
Speaker:intro at the beginning. Here's my discussion with
Speaker:Jodi as we talk about, a little bit about how
Speaker:she started because there were some good lessons that I think you can
Speaker:identify with. So normally, I'm not a big fan of telling someone's
Speaker:story, but her story had some learning parts. So I thought, yeah,
Speaker:let's let's bring in those learning points and tell a little bit of her
Speaker:story and then we're going to get into how do I
Speaker:read without making it sound like I am reading. And then I've
Speaker:got some final thoughts. So here we go. So
Speaker:back when I did my very first podcast, it was about the music
Speaker:business. And one of my favorite sources was a
Speaker:website called The Muses' Muse. And little did I know
Speaker:that that was Jodie Crangle, and I would be bumping
Speaker:into her over and over at different events. And this week,
Speaker:I was honored to interview her. And she also joined me on
Speaker:ask the podcast coach this week. That was a lot of fun. You can find
Speaker:her at voiceoversandvocals.comoraudiobrandingpodcast.com.
Speaker:And I'm gonna throw this in here. I'm gonna throw myself under the bus because
Speaker:when I originally introduced her, well, I did this. You can find her
Speaker:over at voiceoverandvocals.com or if you wanna check out our
Speaker:podcast, that's at audiobrandingpodcast.com. And, of course, those will
Speaker:be out in the show notes. Jody Crangle, thanks for coming on the show.
Speaker:Hey. Thanks for having me. I appreciate it. Just to
Speaker:clarify a little bit, it's voice overs and vocals. What did I
Speaker:say? You said voice over. Voice overs. Which I also
Speaker:own the domain of because this happens a lot. See how smart
Speaker:you are? Well, you know what? I'm gonna leave that in then. I was gonna
Speaker:do it again, but I'm just gonna show how smart you are. So there you
Speaker:go. If you have a domain or a name that could
Speaker:have multiple spellings, you might wanna grab both domains.
Speaker:And if you're the interviewer, you might wanna make sure you
Speaker:have the right one. But I was talking with Jody,
Speaker:and she mentioned how going all the way back to 2002. So this
Speaker:is really before podcasting, but there are things like live 365
Speaker:and things like that. And Jody was doing this on, for those of you that
Speaker:remember, real audio. And she took her newsletter,
Speaker:the muse's muse, and turned it into radio muse. It
Speaker:was so difficult to put together
Speaker:between me and everyone else who was helping me do it, that we did it
Speaker:for a year. We did 12 episodes and then I was like,
Speaker:never doing this again. Oh my god. It was like a freaking full
Speaker:time job. And if you've ever felt like, you
Speaker:know, tapping the microphone going, hey. Is is is anybody here? Is anybody
Speaker:listening to me? Your audience is just disengaged.
Speaker:Well, you're not alone. I had a newsletter that was about 8,000
Speaker:people and the apathy,
Speaker:like, I would give away stuff of my
Speaker:sponsors. Like I would have people who would give me
Speaker:copies of software or discounts or whatever to give away
Speaker:in the monthly newsletter. And I just say write to
Speaker:me, just email me, just hit reply and I will send
Speaker:you a copy of this. That's all you have to do. Just hit the
Speaker:button. I would hear from the same 5 people
Speaker:all the time, like, of a a list
Speaker:of 8,000. So,
Speaker:yeah, like it was just utterly crazy and
Speaker:silly and stupid. And I just I I
Speaker:just from that experience was not all that
Speaker:interested in getting into another media
Speaker:content creation thing. And
Speaker:so we've probably been there with her at times. You're like, holy cow.
Speaker:Where is everybody? How did Jody keep going in that situation?
Speaker:Well, I wasn't getting unsubscribes.
Speaker:So I guess that's what would like, what would happen would be I'd
Speaker:lose 20, I I gained 20. Like, it was like it was like this
Speaker:a never ending push and pull. Right? So I was like, well, if
Speaker:people aren't unsubscribing, then they must be reading it. They must
Speaker:be getting something from it. Every once in a while, I'd get
Speaker:someone writing to me and saying I really look forward to this episode, and this
Speaker:was like a really really good newsletter this time and I look forward to getting
Speaker:them every once in a while, but they weren't the people writing to
Speaker:me to win the software. So I would actually say to
Speaker:those people, do you want this software? Here you
Speaker:go. Like, it was like
Speaker:I couldn't I couldn't give stuff away for free. It was crazy.
Speaker:Fast forward and podcasting hits the scene, and
Speaker:like, Do I want to get back
Speaker:into that kind of a thing? Well, I don't know. For a while,
Speaker:I really resisted it. And so what finally got her
Speaker:to jump into podcasting? What got me doing it was that a lot of
Speaker:people in the business mastermind were getting into it and for various
Speaker:different reasons. They all had their own businesses and they
Speaker:were trying to get an audience and make a community and all of this
Speaker:stuff. And yeah, I resisted it for a really
Speaker:long time, but I had the equipment. I knew what I was
Speaker:doing sound wise. I just, in the beginning, didn't know what I wanted
Speaker:to talk about. And like so many people, the first podcast you
Speaker:start is not the one that sticks around, but, she didn't know what to talk
Speaker:about. So, she just started giving out advice like this.
Speaker:You don't have to be productive every second of the day.
Speaker:You can have a meal without taking 15 photographs.
Speaker:You know what I mean? Like these kinds of things, right? It was just called
Speaker:Jodie's Silver Linings. I only did 30 episodes. And I've said it before,
Speaker:when you start a podcast, you're gonna be seen as an expert even
Speaker:if you only have 30 episodes. You get known
Speaker:as a authority in whatever you speak about on
Speaker:your podcast. Right? So people started asking me to be a
Speaker:life coach. And that was
Speaker:just the funniest thing to me. Like, I just
Speaker:I couldn't believe. So I was, like,
Speaker:clearly, I'm talking about the wrong thing because I
Speaker:really don't wanna be a life coach. And so, she
Speaker:pivoted into the audio branding podcast. Did you
Speaker:know that you can change what you taste by what you hear? How can you
Speaker:use sound to make a deeper connection with your clients? Can we be
Speaker:healed with sound? Sound influences people in their buying
Speaker:decisions and their daily lives. In the podcast audio branding, I
Speaker:explore all of this, both with my own observations as a voice actor
Speaker:of over 15 years and by interviewing knowledgeable professionals in
Speaker:the field of advertising, marketing, music, and science. To have a
Speaker:listen for yourself, visit audio branding podcast.com.
Speaker:And when someone asked me, hey, how can I up my presentation
Speaker:game? How can I up the way I sound on the mic? I was
Speaker:like, hey, there's one person that I know because in this case, the
Speaker:person was reading a script. And I was like, I know somebody who reads a
Speaker:script for a living. So I asked Jody. I go, what are some
Speaker:tips on reading a script so that it, you know, doesn't
Speaker:sound like you're reading a script? Well, I think the first thing that people need
Speaker:to do is practice reading. I mean, at the very least, even if you're
Speaker:just picking up a newspaper, who has newspapers anymore? Silly
Speaker:me. A a magazine A Kindle. Kindle. Yeah. I
Speaker:know. Yeah. I don't know. An online article. I don't
Speaker:know. Whatever. Just read it out loud and get
Speaker:used to reading out loud. So that's kind of one thing,
Speaker:but also look ahead a little bit. So when you're reading, one
Speaker:of the one of the things that you need to pay attention to is what's
Speaker:coming. And sometimes it's easier to
Speaker:do that when you give some pauses, like,
Speaker:you know, for breath or whatever. But people don't
Speaker:typically talk in one long sentence. They just don't
Speaker:keep on talking and then they never stop. And then they just keep on going.
Speaker:And people don't generally speak that way when
Speaker:they're talking to someone else. So give
Speaker:yourself a pause. Give it a moment.
Speaker:Say, you know, start off something, falter a
Speaker:little, you know, whatever people do in regular
Speaker:conversation. Right? And I guess, technically, it's acting
Speaker:in a in a way. Yeah. Really? Because, you know, you're
Speaker:in an unnatural environment trying to sound natural.
Speaker:Yeah. Right? It is. It's it's kind of a
Speaker:performance sounds really weird. It is a performance, though.
Speaker:And so I asked Jodie, what do people ask her to do in some
Speaker:cases when she's performing a voice over? One of the common things that
Speaker:people ask is to be brighter. And you would think that that
Speaker:means like, it's hard to know what that means. Right? Because it means different things
Speaker:to different people who ask for it. But what it means
Speaker:is to a voice actor, it means more smile. And I
Speaker:always say, look, we don't write the way we talk, and we don't talk the
Speaker:way we write. So when you write a script, write the way you
Speaker:talk. And Jody had additional tips. When I write an
Speaker:article or something for me to speak, I actually
Speaker:use ellipses. I use dashes.
Speaker:Like I, I highlight stuff. I will italicize stuff.
Speaker:I'll do all sorts of things like that because then you can sort of tell
Speaker:what you're emphasizing or where you want to pause
Speaker:or, you know, take a breath. Like that's one of the things people
Speaker:need to do when they're speaking in public. Anyway, that's a public speaking thing, right?
Speaker:Like you just take a breath and a pause. Maybe you
Speaker:sigh a little, you know, like that's just a way to relax yourself
Speaker:and center yourself and you talk.
Speaker:I mean, but talk the way that write the way that you
Speaker:talk. And then when you speak that script, it's going to sound more
Speaker:like you. But you're not gonna be perfect and you're probably gonna have to do
Speaker:some editing. So Jodie had some tips on that. One of the other things to
Speaker:pay attention to when you're editing this stuff is that it's much
Speaker:easier to replace words if you're editing with a
Speaker:consonant, because you can see it on the waveform, right? Like a
Speaker:t or a k or, you know, something like that. Usually,
Speaker:t's and, like, hard consonants are really easy to see in the waveform.
Speaker:You can see exactly where you can edit from. And sometimes, we can
Speaker:really get obsessive about this, and so I asked Jodie, I
Speaker:go, how do you know when it's just good enough? For
Speaker:me, when I'm happy with it is the more
Speaker:real it sounds. Like, that's for me a criteria.
Speaker:You know, there's there's also it depends on the tone
Speaker:and timber of your voice. So you know what your voice sounds
Speaker:like. Maybe you want to get a certain warmth out of this
Speaker:particular sentence. And so you want to say it enough that you
Speaker:can get that warmth to really shine through. And,
Speaker:you know, one feels warmer to you than the other. So you just go with
Speaker:that one. But, you know, again, almost I
Speaker:when it comes to this kind of stuff for podcasting, I almost say the
Speaker:less takes you can do the better, like just do the
Speaker:first one and warts and all, like make
Speaker:sure it works. And, and unless you're, you really say
Speaker:something completely wrong and you need to replace that
Speaker:word or phrase or sentence, then go ahead. But
Speaker:other than that, the less practice
Speaker:you have with it, almost the better. I know I've unfortunately had to
Speaker:do the call of shame because the technology
Speaker:ate the interview. In one case, it was Paul Culligan.
Speaker:And, he's a good friend of mine. And I rang him up, and I
Speaker:said, yeah. We need to do that one more time with feeling, which is
Speaker:almost impossible when you're doing it the second time because you wanna
Speaker:have that natural feeling in the sound of your podcast.
Speaker:When it comes to feeling, I think it's really important because
Speaker:when it's a script, you need to make it your own somehow. And
Speaker:the way that you make it your own is by connecting with something in that
Speaker:script that gives you an emotional reaction.
Speaker:And a lot of that is hinted at in the way it's written,
Speaker:but, you know, you do need to find the emotion of that script
Speaker:to really bring it out. Audio is how we connect
Speaker:emotionally. And so, if you're reading a script that chat gpt
Speaker:vomited onto your page, and you haven't really taken the
Speaker:time to figure out how you connect to this
Speaker:topic, it may come out flat. And the other thing is you
Speaker:may think the best idea to do then is just practice, practice,
Speaker:practice, practice. And Jody's like, nah. It's
Speaker:less about the rehearsal and
Speaker:and more about the understanding. So if it
Speaker:takes me less time to understand, then I have to go through the
Speaker:the script less times and less times is is really
Speaker:better because I don't wanna overdo it. And I don't wanna
Speaker:get too bogged down in how my voice sounds.
Speaker:Right? Because it's not about how my voice sounds. It's about
Speaker:getting the point across. It's about connecting with what
Speaker:I'm saying and then making a connection with the person who's
Speaker:listening, who I'm supposedly having a dialogue with. And so
Speaker:right now, I'm telling you about this awesome conversation I had with Jodie
Speaker:Krangle, and it just so happens I have clips of the conversation right
Speaker:here. That's another way to make this sound more real. And you
Speaker:said that originally when we were when you mentioned that, that, yeah,
Speaker:you just imagine that someone's actually having a conversation with you across the
Speaker:way. You're actually talking to somebody and that sort of
Speaker:dials it down from talking to the many out there in
Speaker:la la land to, you know, you're talking
Speaker:to someone directly and having a conversation and
Speaker:it's much more personal. And when we're listening to podcasts, it's
Speaker:right in our ears. Right? So it is very personal. It's 1 on
Speaker:1. Which is why I don't start off the show going, hey, guys. Hey,
Speaker:folks. Hey, gang. I'm talking to you. You talking to me? Yeah.
Speaker:I'm talking to you. And since Jodie's been doing this
Speaker:for so long, I kinda wanted to get a glimpse inside her world, and I
Speaker:asked her, what's going through your head when Coca Cola is
Speaker:listening to every word you say? Who's on the line that is
Speaker:gonna be giving me the direction and how quickly can I get them what they
Speaker:want? That is what's going through my
Speaker:head. I know if I was doing something and I knew
Speaker:Disney was the client, I would be a little freaked out.
Speaker:You know, I I still get butterflies in my stomach. I think anyone in any
Speaker:kind of a performance does, and I think if you don't, then you know there's
Speaker:a problem. And so that's a good thing when you're a
Speaker:little nervous because maybe it's really not nerves. It's
Speaker:more excitement than nervous. Do you know what I mean? Like,
Speaker:you feel that. It's it's part of the performance.
Speaker:And I have a microphone. I know how to talk. If I was
Speaker:thinking of getting into voice over work, is it kind
Speaker:of a crowded space? Give us some tips on if we've been thinking about getting
Speaker:into voice over. Who should do this? I think if you have
Speaker:a passion for it and you understand the ad
Speaker:world commercials, or you really wanna get into animation and you
Speaker:understand animation or video games or audio books or whatever
Speaker:it is you want to be into, then definitely go
Speaker:for it. But you need coaching, definitely, because
Speaker:there's a very specific language to
Speaker:the descriptions of what people want you to
Speaker:do. So I was telling you that there are ways that people describe to
Speaker:me how they want me to sound, and I have to be able to interpret
Speaker:what those words mean for my voice coming
Speaker:out. Right? Like there's, there's a it's, it's like having an
Speaker:audio interface for your, for your voice, right? Like
Speaker:they're speaking the words that I need to then interpret into
Speaker:some way to get them what they want with my voice. So I need to
Speaker:understand what the language means,
Speaker:like brightness. Right? Like I was saying bright when I'm in a
Speaker:session, that means more smile to me. It might mean something
Speaker:different for someone else depending on what their voice type is,
Speaker:but there's ways that people interpret these things and you need to be
Speaker:aware of how that works. But also
Speaker:it's it's it's a knowing how to use your instrument
Speaker:in a very intimate way, the way that singers do, the way
Speaker:that musicians like, you play guitar. Right? So the way that you know how to
Speaker:get the best sound out of your guitar, you know how to get those
Speaker:notes, You know when someone is asking you to do something in
Speaker:particular on that guitar, and you know how to interpret that to bring
Speaker:out the sound they want. And it it's
Speaker:it's a lot about interpretation, and it's a lot about learning your instrument.
Speaker:And both of those things are super important as is acting.
Speaker:And of course, I had to ask her about her gear. This
Speaker:microphone is called a HyperX. It is actually a really cheap
Speaker:microphone. It's like a $100. It's a condenser
Speaker:USB mic, and I have it on a cardioid pattern. And the
Speaker:really cool thing about this is when you're using a PC, you can make that
Speaker:color anything you want, which is really why I got it.
Speaker:But I'm thinking Jodie's not using a $100 red microphone
Speaker:when she's doing voice over work. No. In the booth, I have a Sennheiser
Speaker:416. So that is a $1200 mic.
Speaker:That's a little bit more expensive. Yeah. But the thing about the
Speaker:the Sennheiser, the 416 is a shotgun mic. So it's very
Speaker:directional, which means I travel with another one. Because
Speaker:first of all, it's a workhorse. It's the the mic that's on the top of
Speaker:a boom pole in the film industry. It's the same one,
Speaker:and they're workhorses. They could be dropped and you'd be fine. I
Speaker:mean, you wouldn't want to, but you probably
Speaker:could and it would survive. And it's also really good when you're
Speaker:traveling because it's very directional. So even if I don't have the
Speaker:absolute pristine area to record in,
Speaker:it still sounds pretty good. And you can do a lot in post,
Speaker:but also with lower voices, it tends to make them pop
Speaker:a little. It tends to make them push out front a little bit in the
Speaker:mix, which is a it's like a very
Speaker:promo ish kind of sound. And I just
Speaker:like that for my voice. It sounds really nice. So
Speaker:as you know, because I do the same thing you
Speaker:do, podcasters listen to podcasts a little
Speaker:differently than the general public. There are things that we we pick out on and
Speaker:things like that. So I asked Jody, what were some of her pet peeves when
Speaker:it comes to listening to podcasts? Oh, I hate it when people are so
Speaker:far away from their mic. I don't wanna hear the room. I
Speaker:don't. If I'm if I'm back here, you're not gonna
Speaker:like how I sound, but this is not, you know, I'm I'm
Speaker:I'm not that's that's not good. That hurts my ears. That's one of those
Speaker:things that really, really bothers me. And we're not done. Too many
Speaker:plosives bother me, but I don't mind a few. Like, that's
Speaker:I get it. And we all can agree on this one. Intros that are
Speaker:so long that I totally forget what the podcast is about by the
Speaker:time they start actually getting to what I wanna talk about, what I wanna
Speaker:listen to. Right? Like, you know, I I and I I understand
Speaker:people love their intros and I love intros. Don't get me wrong. Like that
Speaker:talks about the podcast and what it's about, but I don't want
Speaker:like 15 different ads before you
Speaker:get to the stuff you're gonna talk about after the
Speaker:podcast intro. Like, I mean, come on. And,
Speaker:yes, Jody will work with Tesla and Disney and
Speaker:Coke and, oh, it goes on, Verizon. But she also worked with
Speaker:you. She worked with a member of the school of podcasting, my buddy Todd the
Speaker:Gator over at Guardian Downcast. If you're a video
Speaker:person that likes to play games and you love the Destiny universe, check him
Speaker:out at guardian downcast. But listen, Jody worked with,
Speaker:Todd the Gator to make this promo for their Patreon group.
Speaker:Hey, Guardian. Whenever I listen to my favorite podcasts, there's one
Speaker:thing that annoys me the most. You're really getting into
Speaker:the flow of the conversation when out of nowhere,
Speaker:an obtrusive advertisement blaring into your earbuds. Sunday,
Speaker:Sunday, Sunday. It's our weekend. Super duper blowout sale going on now. Cars and trucks
Speaker:at $48,000. Not today, buddy. Now, $47,500.
Speaker:So what are you waiting for? Get on down here to our super duper blood
Speaker:sale going on this weekend only. We must be crazy giving away all
Speaker:this money. Push, pull or tow in your trade and we'll give you $250 cash,
Speaker:baby. What are you waiting for? Get on down. Wow. I
Speaker:can't find the 30 second skip button fast enough. Podcast
Speaker:ads really disrupt the natural flow of a great conversation.
Speaker:But thanks to our Patreon community, we don't accept outside
Speaker:advertising or promotion. So sit back and enjoy the show.
Speaker:Oh, and by the way, if you would like to become a part of listener
Speaker:supported podcast like this one, go to patreon.com/supportguardiandowncast,
Speaker:or just visit our website atguardiandowncast.com. You'll
Speaker:also have access to over 2 years of audio and video episodes
Speaker:just for our Patreon community. Take care and later,
Speaker:Guardian. Pretty cool. I thought it was cool.
Speaker:And, again, you can find Jody over at voice
Speaker:overs with an s andvocals.com, or
Speaker:just go to audiobrandingpodcast.com. Jody, thanks for
Speaker:coming on the show. Thank you for having me. I appreciate it. It's been a
Speaker:lot of fun.
Speaker:And I will have links to everything out at school of
Speaker:podcasting.com/940.
Speaker:And I've got 2 big points here. The first one I thought about this
Speaker:is the goal of reading a script to
Speaker:sound natural. Okay. Great. Well, that
Speaker:means you need to know what natural
Speaker:sounds like. So as I was mixing this down and editing
Speaker:it, I thought, you know, what might be something interesting to
Speaker:do is the next time you're on the phone.
Speaker:Now by this, I mean don't record the phone call. Don't
Speaker:record people without them knowing. But you could
Speaker:hold the phone up to your ear, you know, because it's the phone, and you're
Speaker:talking on the phone, and start recording
Speaker:your side of the conversation on your computer and
Speaker:Audacity, whatever you're doing, so that you can listen to what you
Speaker:sound like when you're talking normal. Back in the
Speaker:day, like, 15 gazillion years ago,
Speaker:I was a copier technician and I would come out and fix
Speaker:your copier. And one of the things, especially if you're at a big
Speaker:business where they had multiple copiers that were the
Speaker:same model, but one of them didn't work, is you could go look
Speaker:at one and see how it worked and hey, this one's
Speaker:working. The little lever does this, the paper does this and then you could
Speaker:go over to the one that isn't and then basically flash back to years
Speaker:of Sesame Street and play, you know, which one's different.
Speaker:One of these things doesn't belong here or whatever it was. Near
Speaker:far. Yeah. You just basically go, oh, this one's different. So if you
Speaker:know what you sound like when you talk natural, you can
Speaker:then listen to your podcast and say, well, gee, I
Speaker:talk like this when I'm on the podcast. And you go, that doesn't really sound
Speaker:that natural. And obvious right now,
Speaker:I think this is how I talk. I am literally looking at my
Speaker:Amazon Echo right now talking to it like it's
Speaker:you. Now my arms are flaying around because I'm very
Speaker:passionate about what I'm talking right now, but that's kind of
Speaker:how I roll. Now, obviously,
Speaker:your workflow may be different, but I have and I I took this as
Speaker:a compliment. I've had more than one people
Speaker:that have met me in person and go, you know what's kind of cool? And
Speaker:they're like, what? You sound like Dave Jackson,
Speaker:which, you know, that kind of comes natural to me. But,
Speaker:Jim Collison, my co host for ask the podcast coach said,
Speaker:wow. You're just like you when we do the
Speaker:show which is great because I a don't want to
Speaker:have to do a character. I've tried that before. It's hard to not
Speaker:be me because I keep wanting to just be
Speaker:me and you might have to record yourself for a
Speaker:while because I know when I start this show and I'm like,
Speaker:podcasting zen, dude. I'm a little amped up because it's the show and
Speaker:it's not till later that I kind of calm down and just start talking
Speaker:like me. So that may be something you want to
Speaker:try. And the other one and, Todd, I hate to do this to you,
Speaker:buddy, but you know I love you. If you want to make
Speaker:your anything you do evergreen
Speaker:so he said go to guardian or go to patreon com/guardiandowncast
Speaker:if I remember right was the link and for me
Speaker:that locks you into patreon and I like
Speaker:supercast supercast. I'm playing with a little bit and I think
Speaker:their fees are a little less. And so if you ever wanted
Speaker:to leave Patreon, then it's kind of hard
Speaker:because, well, now you've got, you know, 97 episodes of you going go to
Speaker:patreon.com/blahblah. Whereas if
Speaker:you go to remember, it's all about your website.
Speaker:So when you go go to guardian downcast.com/community,
Speaker:Now you own that link. Somehow, you can
Speaker:probably change that link to either a
Speaker:have a, you know, line of text that says click here to join our community.
Speaker:Or you could just redirect it. If you're using WordPress, you can
Speaker:use a plugin called redirects. If you're using pod page,
Speaker:they've got built in redirects that also, by the way, track how many times
Speaker:people have clicked on that. How cool is that? It's like a bitly account building
Speaker:a pod page. And that way, you're reinforcing your
Speaker:brand. Now it's not a big deal because a lot of people do the whole
Speaker:patreon.com. I was listening to Lipson show, and they
Speaker:had go to speakpipe.com/libson. I'm like, no. No. No.
Speaker:No. It should be libsyn.com/,
Speaker:you know, feedback or something like that. So it's just a way
Speaker:to, a, always control whatever you're pointing to.
Speaker:And it reinforces your brand because you do have a
Speaker:website, right? Of course, you do. And I promised
Speaker:nerdy housekeeping stuff that'll be coming up right after
Speaker:this. The School of Podcasting.
Speaker:Yeah. Yeah. Yeah. Alright. Are you the nerd that
Speaker:figured it out? And I know somebody is, so I need
Speaker:to explain this because people are gonna go see see see.
Speaker:Okay. Somebody's gonna figure out that the School of
Speaker:Podcasting for 18 years
Speaker:was hosted on Libsyn. And the last
Speaker:couple years, which was very nice of them,
Speaker:they let me use the Libsyn dynamic
Speaker:content tool, better known as Libsyn Pro for free.
Speaker:And it is not cheap compared to other media hosts.
Speaker:Well, it's fun like that because you get used to
Speaker:dynamic content. But now that I'm no longer an
Speaker:employee there, you know, I don't expect them to give this to
Speaker:me for free. But now I'm addicted to addict, you
Speaker:know, dynamic content. And for me,
Speaker:if you don't need the super huge networky things that Libsyn
Speaker:has because they have tools that nobody else has that I know of. Maybe
Speaker:Blueberry? Maybe. But it's meant for giant networks.
Speaker:So things like I could say run this ad for
Speaker:4,000, you know, downloads and then switch to this ad
Speaker:and only show this ad in Poughkeepsie.
Speaker:Really, really powerful ad tools. But as a
Speaker:solopreneur who wants to promote himself, I don't need that
Speaker:kind of stuff. So I have moved
Speaker:the School of Podcasting to Captivate
Speaker:because in my opinion they have an amazing feature set.
Speaker:Ask the podcast coach is another tool where I am
Speaker:now using dynamic content. And again, I
Speaker:appreciate all Libsyn did for me. I don't expect them to give them
Speaker:give that to me for free and it's a little more expensive And
Speaker:so I've never really kicked the tires on
Speaker:buzzsprout. I had a show called, Podcasting
Speaker:Resources, but it was very much a meh kind of
Speaker:show and it enabled me to make tutorials for Buzzsprout, which I will be
Speaker:updating for any members of the school of podcasting that will be updated
Speaker:because they just redid their whole back end, which is always fun because I'm like,
Speaker:oh, look, a new interface. I get to do 30
Speaker:more videos. Great. Wonderful. And so I I
Speaker:threw ask the podcast coach on
Speaker:Buzzsprout, but all my other shows that were on Lipson are
Speaker:still on Lipson. Again, there's nothing wrong with Lipson.
Speaker:And if you're the nerd, it's like, oh, you switched RSS feeds.
Speaker:Yeah. You don't have to. There's nothing wrong with Libsyn. The
Speaker:only reason I switched because I was using their dynamic tools
Speaker:and I am now using the dynamic tools on these other
Speaker:ones and that's gonna be one of the things I've done ever since
Speaker:I, you know, started podcasting is I have shows on multiple
Speaker:hosts and how people used to ask me, hey,
Speaker:how do you, you know, take yourself out of explaining
Speaker:media hosts when you work for 1 of them? And I am
Speaker:not changing. I simply present the facts.
Speaker:So, for instance, if I was a show that was
Speaker:only going to do maybe 15 minute podcast once a week,
Speaker:Libsyn is a great example. We're like here you go $7 a month. Can't beat
Speaker:that. And if I always said this, like here are the
Speaker:feature sets. What do what do you want to do? You know, tell me about
Speaker:your show. And then I'm like, okay. Here's what Lipson does. Here's what Blueberry
Speaker:does. Here's what Captivate does, and here's what buzzsprout does. And
Speaker:I realized there are other ones. There are, you know, there's just
Speaker:tons. If you probably let's see. We're at, 36 minutes.
Speaker:Probably 4 new media hosts have started since I started recording
Speaker:this show. But those are the big ones that I typically recommend and
Speaker:anything above that is fine. I do not recommend spotify
Speaker:and I won't go into that because if you're a regular listener to the show,
Speaker:you're like, oh no, Dave's gonna talk about spotify, but they're free
Speaker:and it's just ich and and ich and by that,
Speaker:ugh, nuch, Spotify. Yes, it's free, but you
Speaker:know, you get what you pay for. Remember, there are 3 things and we're gonna
Speaker:be revisiting this. My buddy brian over at profit
Speaker:cast just brought his show back after I think 8 years.
Speaker:So if you ever think about, well, I've, you know, I've been gone for 6
Speaker:months. I can't come. Yeah. Brian came back after 8 years
Speaker:and he's the guy that reminded me about good, fast, and cheap. And you
Speaker:can have 2. You ever heard that? I'll put a link. I've talked about that
Speaker:in the past. I'll put a link to that out at schoolofpodcasting.com/940.
Speaker:But that's the nerdy housekeeping. Now, the other thing
Speaker:I have to point out is the biggest
Speaker:complaint I get is Dave, you know, I want you
Speaker:to eat. I want you to be able to pay your bills, but it seems
Speaker:like you play the same ad over and over for the school of
Speaker:podcasting. And here's the fun thing. When I
Speaker:moved my show from, you know, over to Captivate,
Speaker:whatever ad was playing dynamically is now baked
Speaker:in. However, I'm not stuck with that.
Speaker:I can go in and captivate and say, oh, look here at the 27
Speaker:minute mark from 27 minutes to 28 minutes. It's that clip
Speaker:where Adam Curry is saying how cool the School of Podcasting is.
Speaker:I can go in and highlight that section and go make that dynamic
Speaker:and insert this new ad. That's awesome, right? Yay.
Speaker:Except I have 939 episodes. Yeah.
Speaker:So it's gonna take a while. Now, from this point forward,
Speaker:you won't be hearing the same old ad because I will be able to swap
Speaker:them out a little more frequently. But the back episodes, you're gonna
Speaker:be like, oh, there's that one with the Adam Curry guy again. Yeah. I
Speaker:realized that's annoying, and I will be working on that. It's gonna take some
Speaker:time. It's going to take some time, and congratulations on
Speaker:you to making it to the end of the really nerdy, you
Speaker:know, housekeeping stuff. Also, when I do
Speaker:this and you realize I'm talking about my podcast
Speaker:and how the sausage is made, This makes sense on
Speaker:a podcast about podcasting. But if I
Speaker:if this was like, I'm not making any announcements on Building A Better Dave
Speaker:or any of the, you know, the, even the podcasting resources
Speaker:show that I'm not gonna go to them and go, hey, we're, you know, we
Speaker:were on Buzzsprout. Now we're on gap. Yeah. I'm not it makes
Speaker:sense on a podcast about podcasting. So if you're like, oh, I need to
Speaker:explain stuff like that. No. What I always recommend is things at the
Speaker:end since we're at the end here is the chit chat.
Speaker:You know, hey, what have you been up to? I don't know what you well,
Speaker:you know, my cat, you know, that you know, mister whiskers, He's such a
Speaker:rascal. You know, that's the stuff that needs to go at the end. I would
Speaker:not lead off with our top story tonight. Mister
Speaker:whiskers scratched up the couch. You know, that's really not what people
Speaker:are tuning in for unless, of course, it's the Bernie the Cat
Speaker:Show, and that was my now deceased cat who lives on forever
Speaker:with his own show. Check him out. Burniethecatshow.com. And,
Speaker:so I just I say that because people like, well, Dave talked about the inner
Speaker:workings of his show. Yeah. It's a podcast about podcasting, just
Speaker:so you know. Yay. Yeah. Yeah. I feel like LeBron
Speaker:James. LeBron James is a very famous basketball player, and for a
Speaker:while, he played in Cleveland. And then there was this big press conference,
Speaker:the decision. I've decided to take my talents to Florida or
Speaker:whatever he said. So I will be announcing that on 29th. Honest, you'll
Speaker:live not knowing where I'm gonna be working. It'll it's, you know, it'll make
Speaker:sense when you hear it. And again, the reason I'm not revealing is
Speaker:that way when we reveal, there'll be something for you to do instead of, hey,
Speaker:Dave. Dave's over there now. So keep that in mind. It's you'll be
Speaker:fine, honest, but learn that the audience
Speaker:goes, I can I cannot go to bed until I know what Dave is working
Speaker:at? Yeah. So if you can work some sort of tease
Speaker:into your storytelling, yeah, that's gonna keep your
Speaker:audience engaged because if I went
Speaker:how bad right now? Do you want to go? Right? Exactly.
Speaker:It's the knowledge gap is what some people call that as well. So
Speaker:thanks so much for listening. Hey, let me pitch you one last time about
Speaker:the school of podcasting. It's amazing. What are you waiting on? Holy
Speaker:cow. Step by step tutorials and you just heard I'm gonna be updating
Speaker:them. And we've got an amazing community. It
Speaker:is just amazing, the people that are in this community,
Speaker:and you get unlimited. Yes. If you want Monday and Wednesday and
Speaker:Friday and next Tuesday and yep. Mhmm. If it's available, take
Speaker:it. And if you're across the pond, I've got a tool that
Speaker:we can do asynchronous. Oh, that's a 50¢ word right
Speaker:there. Consulting. Amazing. I'm
Speaker:telling you. Here's the thing. I'll tell you this. I now
Speaker:am up to 7 people that have joined the school of podcasting,
Speaker:and they have the same complaint. You know where it is?
Speaker:Dave, you need to raise your prices. This is ridiculous.
Speaker:So I am still thinking about that. But right now, it is what it
Speaker:is. And if you wanna join now while it is, there it is school of
Speaker:podcasting.com. And then, yeah, you get a coupon
Speaker:code. Yeah. Listener, listener on
Speaker:either a monthly or yearly subscription. I'm Dave Jackson.
Speaker:I help podcasters. It's what I do. It's what I love to do.
Speaker:And I'd love to see what we can do together. Follow the show. Oh, here
Speaker:we go. Another call to action, Dave, if you're breaking your own rule. I know.
Speaker:I'm on a roll. Schoolofpodcasting.com/follow.
Speaker:You will be able to find out when the big reveal comes
Speaker:as soon as it's available. So that's all out there at school of podcasting.com.
Speaker:Until next week. Take care. God bless. Class
Speaker:is dismissed.
