Are your sales goals helping you grow or are they just numbers on a spreadsheet?

Too many sales professionals are given revenue targets without a clear roadmap for achieving them. In this episode, Bradley Hartmann explains why numbers alone aren't enough and introduces a practical sales business planning framework that helps sales reps and managers think strategically, prioritize the right opportunities, identify risks before they become problems, and build real accountability throughout the year.

In this episode you will

• Learn why a revenue goal without a documented strategy almost always leads to inconsistent results.
• Discover a simple four-page sales business planning framework that helps you focus on your highest-impact accounts, activities, and growth opportunities.
• Understand how better planning, coaching, and personal development create stronger accountability and more profitable sales performance.

Press play now to learn how a structured sales business plan can help you stop chasing numbers and start executing a strategy that delivers consistent, profitable growth.

Download Your Sales Business Plan

The Craft of LBM Sales Podcast is presented by GenetiQ—the next evolution of ERP.

Learn more about The Sales Managers Guild

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.