What startups can learn from Google about the simplicity (and complexity) of their communication … 

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

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Google’s search engine is incredibly complex inside but

incredibly simple on the surface.

Basically, a search bar and that's it.

Many startups take a different approach.

Rather than hide complexity, they surface it.

They want us to appreciate the complexity, to see the brilliance of their solution.

They want us to be as obsessed about the nitty-gritty deep down

dirty parts as they themselves are.

They want us to get it, to get their brilliance.

Google understood that that's not what we want.

We want our struggle solved.

We are happy to trust you in being the expert so that we don't have to.

We don't want to become an expert in your field because we have our own

passion that we are the expert in.

We just want a solution, the simpler, the better.

The irony is that that's what we recognize as being brilliant.

The simpler you make it, the less we have to deal with the complexity,

the more we appreciate it.

And by the way, that's why the “I'm feeling lucky” button is

still present on Google's homepage.

So, how can you make it simpler on the surface?