‘Never Eat Alone’ was published in 2005 and has been a top seller ever since it became known to the public. It has spread widely to 16 nations and regions, reaching tens of millions of people, and has been on the Top. 1 ranking position in the New York Times, the Wall Street Journal, and the United States’ Amazon list. The book offers a number of lifelong social rules that break down the way people think about social behavior. It can help people change their casual behaviors in life, build more valuable relationships and achieve greater success.