In this episode of Take-Away with Sam Oches, Sam talks with Chip Graeter, head of retail operations for Graeter’s Ice Cream, a 154-year-old creamery out of Cincinnati that has 56 shops in five states. Alongside his brother and cousin, Chip is part of the Graeter family’s fourth generation to lead this iconic brand, and he joined the podcast to share some of the secrets to sustaining a family business for such a long time.

In this conversation, you’ll find out why:

• Family businesses need smart people from outside the business to help 
• Retail could be a smarter growth path than franchising 
• You don’t have to sacrifice your quality standards to grow
• Kids can help you unlock brand longevity
• A long-lasting business requires constant reinvestment 

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.