Are you ready for the next version of Windows? Ready for a subscription model for Windows features? If not, you're not alone. This week, we discuss the rumors about what Windows 12 will be. Our guest this week is expert Sam Boyle from Momentum Marketing, who is joining us to talk about promotion and business in the modern era.

William Sikkens, Bill Snodgrass, Gretchen Winkler

Welcome to

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User Friendly 2.0 with host Bill Sikkens,

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technology architect.

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And this is User Friendly 2.0.

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I am your host Bill Sikkens.

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And Bill Gretchen as always

welcome to this week's show.

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Hello. Hi there.

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So we're going to be talking

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about a couple of things

this week, that are of interest.

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And one of them is going to be Windows 12.

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If you haven't heard about this yet

at Microsoft is starting to talk about it.

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And there's going to be some changes

coming, and it's

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going to be

another one of these situations.

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I think like we had with windows 10 to 11,

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we'll get into

that as we get into the topic.

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But they really are pushing

changes lately.

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The next segment,

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we're going to have a guest named

Sam Boyle

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who's going to be talking about momentum

marketing and some of the things that

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you can do online

to get your business promotion

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out there

and some of the ways these things work.

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All right.

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So with that, let's go ahead and dive in.

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What do we have in the news this week.

All right.

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Landmark verdict says Metta harmed

children allowing adults to prey on them.

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Yeah.

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So a jury just told big Tech

that we don't know is no longer a defense

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when kids are getting hurt online.

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And I think it's about time

that that happened.

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So basically what's happened here at meta,

which is the parent company

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for Facebook and Instagram

and others, was,

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found to have harmed children

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on its platforms

and be responsible for that.

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And basically, what's going on here is

this is a case that's been

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in the works for a little while now,

for a long while, as legal things go.

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And it's pushing for some stronger

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safety laws and that type of a thing

that would come out of this

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besides a judgment

for the ability to prevent

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or at least minimize exposing children

to bad actors online,

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stronger child safety

PSAs, laws would come into effect here,

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mandatory age verification systems

and limits on direct messages

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between adults and minors,

among other things.

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Now, Australia has made it

so that you have an age

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minimum for being able

to even get on social media.

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So these are some things

that the United States is not.

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First,

in starting to crack down on a little bit.

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And there have been some rumors out there

that social media, in some cases,

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this seems to focus somewhat around

TikTok and meta to some extent.

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We're kind of looking the other way

on some of these things

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because it promoted interaction

and made more money for their sites.

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Now, that's an allegation, but it is

something that is to be concerned

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as money drives companies.

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And if you don't have some idea

of being able to bring that

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in a little bit, it can cause people

to look the other way when they shouldn't.

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So we've heard about this

and talked about it on the show

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a number of times, where social media

has really changed the way

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children interact with everything,

and some of that good, some of that bad.

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But there's online bullying

that's come out of this

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and some other things,

like what we're talking about here with,

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Metta Settlement

on, allowing children or allowing adults

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that shouldn't have access to children

access and not being too strict

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on these requirements,

among other things. So

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I'm interested

to see where this is actually going to go,

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because the verdict is one thing,

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but what a change this may or may not

encourage is another.

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And then of course, there's the

possibility that this will be appealed.

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So this may not be the end of it either,

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but it is important

to consider these things because

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social media wallet

has a lot of really cool things.

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And I'm not anti social media

by any means, but it is something

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that allows access to your home,

to your children, through the computer.

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It wouldn't

otherwise be there in a somewhat difficult

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to monitor

sometimes and be able to control.

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Definitely something to be aware of.

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Yeah,

especially if your kids have a smartphone,

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you know, which most do you know.

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It's interesting.

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You say that my brothers daughters, nine

and 11, both each have their own phone,

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and, I'm just trying to think I was

at that age, wanting to get a second phone

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line in the house

and didn't for like two years or so.

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And there was no such thing

when I was a kid.

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So I was like,

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we had pagers.

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Hey, did you went to school with a pager?

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That would have been interesting.

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Oh, some of the kids did. Yeah.

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Yeah.

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Some of the, them had parents

who would send them

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messages, you know, via pager.

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It was always in high school.

That would not have been permitted.

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You were barely allowed a calculator

as far as electronics went.

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Well, see,

then the pagers started to become

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like this drug dealer thing.

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And so then they got kind of creepy.

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And I can see how they push the pagers

away.

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But. Right.

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I think about banning things.

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The United States is banning all routers.

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Yeah.

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We've been getting a lot of questions on

this, and I had to look it up.

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And this, that headline, by the way,

is what you would call,

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click bait on something like YouTube.

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And because that seems to be the way

it's been presented.

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And the idea is that, there's a law

you can't buy routers anymore

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or something to that effect. And

that's not actually what's going on here.

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No need to run out and

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get the entire stock of routers

from Amazon or anything like that.

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But they are putting in some restrictions

for certain product lines

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that have to do with problems

that they're seeing that things

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like Chinese actors are putting in back

doors, that kind of thing.

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So what ends up happening

here is your router

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anyway, that doesn't know is a device

that runs your network,

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whether it's your home,

your office, whatever.

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There's different versions

and capacities and types of all of these.

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But basically

it takes the internet connection,

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from your service, whether that's fiber

or cable or satellite or whatever,

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and makes it so that you can use it

on your home devices or your office

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devices

or whatever, depending on where it is. And

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there's

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these products have been around

probably longer.

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I think I would say that

when I work for the bank in the 90s,

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we had routers

not like we do now, but it's same idea.

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So there's nothing

new about the technology.

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But there is these concerns that

because it's regulating all the traffic

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that goes in and out of a network,

if there's a backdoor

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that somebody could be secretly monitoring

everything you're doing online.

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I don't know, guys.

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Do you consider that creepy at all?

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Oh yeah.

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So what's going on

here is the FCC has published

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a list of different manufacturers

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that are either restricted

or banned products based on,

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like Co Persky from Russia

and some of the things who Odni,

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I think is how you say that,

which is a Chinese phone manufacturer,

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which has been pretty much banned here

anyway,

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but their chips are turning up

at a lot of different things, like the,

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new television

format, decoders, among other stuff.

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And the sources of these components

is basically what they're looking

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at, the software

and the source of the components.

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Now, mainstream product lines

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like Netgear, TP-Link, su zero,

all of these are not being banned.

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And it's not that you can't get a router.

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So when I first saw this,

I thought, oh, okay,

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we're gonna have to do a show

on how to build your own homebrew, right?

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Because that is a fine,

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hey, it might be fun.

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Anyways,

now you just put it together and I.

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No problem with that.

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Actually, probably a lot more secure.

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I mean, I run that, but I'm also a nerd,

so anyway.

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But, at the end of the day,

it is something

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that if you see this headline,

there is some truth to the idea

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that certain things are being restricted

or banned, but it's not this unilateral.

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You'll never be able to buy a router

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again, you know, outside

of the black market type thing.

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And you imagine a dark alley

and you got the guy at the trenchcoat.

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What do you got for me?

I got some routers.

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I imagine that with resistors, capacitors.

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Anyway, moving right along.

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Okay.

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An odd structure found at the edge of

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the solar system should not exist.

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So tell me about that.

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Well, if I had to make a guess on this,

I would have guessed just off the cuff.

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You know, a Dyson sphere, right?

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Oh, you have a second star

that used to be part of our solar system.

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Back when I was a binary system

that the Dyson has been,

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built by ancient aliens.

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History channel agreed with me on that.

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So, that's not what it is. Oh,

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that would be more interesting if it was.

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I think that could be a space station

that looks like Derek Moore.

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Now that's outside.

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That's,

you know, Alpha Centauri stuff anyway.

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So. Okay,

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now what this is talking about

is a compact,

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as they say, new cluster of objects.

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I would say that this cluster of objects

is not new, it's just

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that it's been discovered

inside the, Kuiper Belt.

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And basically that's an area

beyond Neptune

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that has a lot of icy bodies in it.

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What's in an asteroid field?

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I that kind of an idea. Yeah.

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I see asteroids and other things.

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If you want to go visit it on your next

vacation, it might be a bit of a commute,

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because it's about 4 billion miles

from the sun,

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or 43 astronomical units.

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So this is just one of those things

that's along the line of we don't know

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a lot about our solar system,

even though we might think we do.

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You know, that whole Dyson

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sphere thing might not be that sci

fi someday either, too.

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So at the end of the day, I think

we're going to keep discovering stuff.

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It's just like the idea with the Voyager

spacecrafts going over the heliopause

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into interstellar space and going,

oh, there's a firewall out here.

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Well, you know, yeah,

we didn't know about that.

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And, it would make sense

that we're firewalled

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and hopefully it's not

one of the bad ones.

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Yeah.

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Open AI shutting down.

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Saw a video app.

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Yeah.

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So this was kind of a surprise,

I think, a little bit.

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But with AI going the way it's going

and the way things are changing

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and that kind of stuff, it is definitely,

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not to be unexpected.

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There's going to be big shifts like this

Hollywood Reporter reporting on this.

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And what Sora is, is

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it was something that was being offered

through OpenAI that could create videos.

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Disney had invested in this

for using it on the Disney Plus platform

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and some other things.

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So there were some big names, behind it.

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Basically, it's a text, a video, a

AI model, and it can generate

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highly realistic video clips from prompts.

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So you could put in and do this

and you would end up with something

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that, was surprisingly and sometimes

smoothly, realistically looking.

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Let's play around with this

a little bit too.

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It's not the only one on the market

or anything like that, but it is,

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definitely something

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that the app itself has been discontinued.

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So what's happening

here is ChatGPT is going

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to integrate Sora

into their existing tools,

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focus on platform level

AI features instead of separate apps.

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So it's not going away in the sense

of this technology will not be accessible.

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It's just the way you get to

it is going to change.

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And this idea of things going into kind of

more of an all in one AI platform idea.

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So which I kind of like,

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because if you use AI, right now,

you have to have a subscription

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where you need to ask an AI what I use,

you need subscriptions to

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and that's a little much.

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So, you know,

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but basically what they're saying

that's coming out of this is photo

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editing, writing, coding, and now video

are all being merged into one interface.

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And Bill,

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I'm sure you're really happy about this

and have no concerns about this

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affecting artists

in the video world, right.

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Or, radio and family friendly shows.

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So don't give us your real opinion

on that.

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But I'll.

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Oh my goodness.

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Okay, well, why do we have seasons?

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This is a Stem lesson for middle

schoolers.

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Yeah.

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This is something that they ask

is put together, like, as you say, a Stem

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project core concept of this idea

is there's this,

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conception that our seasons is based

on the distance from the sun.

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It is not.

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So they've put together a program here

where the kids can actually go,

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and it doesn't cost anything to do

just it's on NASA's website.

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And we'll go ahead and host this at user

friendly dot show so you can check it out.

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You go on, get the project,

and then your children can participate

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in a number of different activities,

some that are online,

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some that they do with themselves,

that teaches them

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about the tilt of the axes,

what triggers longer and shorter days,

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all of the different things that we, deal

with.

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And I have been told it's not the gods.

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And goddesses

minimizing the time of the year

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and having to bring it back at,

you know, Winter solstice.

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But I still think that might be more

the way it works.

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But, and I can just see the comments

now, maybe you should do the Stem project.

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As well,

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but it is kind of a cool thing

to be able to jump into

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and deal with, you know, where

your children have something to do.

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It's through the computer.

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It's available for free,

but it is something kind of fun.

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And it's a very good educational, hands

on, educational project.

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Uber and Rivian announce

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$1.25 billion deal, 50,000 robotaxis.

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Oh, this is a lot.

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You know, 1.25 billion.

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I have to make the joke.

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It's a coffee at Starbucks.

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This. It's be like an entire breakfast.

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And, and with this deal,

you'll be able to get there.

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And an autonomous car made by Rivian.

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So do you think Tesla's having a tantrum

right now?

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I think that is not possibility.

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Although they've said

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that they're no longer a car company,

they're now a robot company, so maybe not.

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Oh, but I haven't heard that.

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Yeah.

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It's just, you know,

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there was a Saturday Night Live

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where they're coming out with the newest,

the model V.

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It's the first self vandalizing car.

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So, you know,

they're focusing on other lights.

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That's not true.

That was Saturday Night Live. But,

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but this one is 1.25 billion

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as a part of a deal

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And we're expected to invest the initial

300 million in Rivian

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after the deal's signing is still subject

to regulatory approval.

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So, again,

this is like like you say, with Tesla.

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They've been attempting to do this

with some limited success,

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although there has been some success

since the idea of autonomous cars

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driving you around.

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So now you call an Uber

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and you don't have somebody

that's actually able

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to make a little bit of money off of it

and come pick you up for,

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you know, a decent fee usually,

and take you to where you're going.

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We're now going to eliminate those jobs

so that this can all be done by robots.

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So, and if I'm giving a little bit

of my opinion on that,

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I it's coming through loud and clear.

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I don't think we need to eliminate

everybody's jobs.

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In some ways, this kind of thing would be

very useful in certain applications.

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The problem is, is that we've seen

it isn't limited to certain applications.

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And Bill, like you talk about with

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AI and artists and things, it's

not something that's an augmentation.

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It's something that ends up taking over.

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And I think that's where my concern

about something like this would come from.

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Yeah.

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News is no longer free

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now. So where did this topic come from,

Richard G.

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I wonder,

and the person who does the research

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for our show to find news topics. Yes.

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And the next thing you're going to be

asking for pay rates because of this.

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You know, some cash

I have to pay for all these things.

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It's it's bad.

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And I'm thinking, you know,

I know that supposedly as press

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that we can get some kind of free access,

but that doesn't solve the problem

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for all of the people in our country

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who are stressing now over finances.

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Yeah.

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The thing of it is, it's like you say,

this is a,

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it's a problem, but it's a two edged

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sword, kind of you have to look at it

from both standpoint.

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So basically what's happening here is more

and more of the news sites, including,

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I understand, like BBC and some of them

now are putting up paywalls.

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Now you all this is nothing new.

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I mean, you know, it's something

that's been out there for a long time,

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but what's happening with

this is a situation

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that's being created

where it's not sustainable.

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So the news sites, which used

to make their money by selling advertising

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in the day, selling newspapers, stuff

like that, that no longer is a thing.

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And people have gotten used

to getting their news for free online.

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And Gretchen

is you make the point that right

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now, you know, the finances are tight

for a lot of people.

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On the other side of it

is is at this time in the world,

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with all that's going on, having access

to legitimate news is important.

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Now, things like the

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Associated Press

and so on will remain free and open.

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BBC is free and open in the UK.

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Oh, in the UK because it's not yet here.

342

Yeah.

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And in other places, it's

becoming more and more restricted.

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I'm just picking on those two,

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but that we're starting

to see this across the board.

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I couldn't get into Reuters either. Yeah.

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Just so

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it's, it's, just like being blocked

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by everything, and it's stressful.

350

It's it's frustrating.

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Or the other one I don't like is

you get this,

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you know, story that looks interesting

from a legitimate site.

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Get a paragraph if you'd like to read

any more, put in your credit card number.

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You know, it's

stuff like that is frustrating.

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I have to agree completely. But,

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you know, at the end of the day,

there are two sides to this,

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but there are still going to be resources

to get news for free.

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And the bigger ones like Reuters

and BBC will still do

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breaking things and stuff like that

where you can read them.

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It's just the rest of the stories

that are going behind the paywall.

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The idea here is that instead of trying

to get the news out to everybody,

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they have audiences that pay for it

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and kind of tailor

what they're doing to that audience.

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So I don't know.

I understand both sides of the coin.

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I mean, the news outlets

have to be able to sustain themselves.

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But the other side of it

is, is restricted access to news

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and information is is never a good sign.

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That's not real good for a democracy.

369

Yeah.

370

Yeah, it's it's a way to make a democracy,

not be a democracy.

371

You know?

372

Really, you have to tough.

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Yeah.

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May the science be with you.

375

Well, and also with you.

376

I'm not supposed to reply that way.

I've been told I.

377

Oh, we all do anyways,

even though we're not.

378

It's, you know, it's not a Catholic thing.

379

You know what?

380

If you are living in Las Vegas

and are going to be there on Friday,

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May 1st and can get out to the doctor, dry

Desert Research Institute campus.

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There they are doing a free family

event called May the Science Be With You.

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And it's

going to be a lot of different programs,

384

including hands on Stem activities

for the kids, a tour of their labs,

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community partner books, food trucks,

which sounds really good.

386

Maybe I'll go for that.

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And, live music

from a group called Peaceful Retreat.

388

So something if you're in the area,

check it out.

389

I'd love to hear how this goes

and what it's about.

390

I love to see events like this.

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I don't know if we've talked about it

on the air before, but,

392

Gretchen, you and I lived.

393

And your husband, Jeremy,

394

when it was with us in Las Vegas

for about a year and a half.

395

Very interesting place to be.

396

Kind of like, in my opinion,

living in Disneyland,

397

which is good,

but there's always something going on.

398

But most of it's fake in the sense

that it's, you know, and and not actually,

399

you know, I'll say one thing.

400

They made beautifully wide roads

401

and they planned for flooding really well.

402

Yeah.

403

The Las Vegas is a good layout.

404

There's no question about that. And,

405

I have no, no fight with that.

406

It was just a very culture shock,

you know.

407

But anyway, we kind of

are going down a rabbit hole with this

408

because this particular event actually

is something that would be worth doing.

409

And, Dry Atomic Museum

410

are, doing it sponsored by Cal Portland,

which is interesting in Las Vegas.

411

But let us know if you can get to it,

what it is.

412

Take some pictures and send them in.

413

Webb telescope

414

photos show mysterious little red dots.

415

What's that about?

416

Oh, they might need to clean the lens.

417

Oh, okay.

418

Maybe not. That would be an awfully.

419

Service call, you know.

420

Yeah.

421

So what's been happening

422

is tiny, extremely bright red objects

have been spotted in deep space images.

423

Now, keep in mind,

this is not a new thing.

424

It's a new thing that we can see it.

425

So these red dots

just didn't suddenly appear.

426

In fact,

there are billions of light years away,

427

meaning that we're seeing them

from the very early stage of the universe.

428

And to kind of describe

429

where that is, light in the universe

travels at the speed of light

430

and the distance with redshift

and some other things can be measured.

431

So you can see how far back in time

432

you're seeing,

which is exactly what you're doing.

433

If you want to ask some questions

about that, go to questions@einstein.com.

434

He'll be able to get back to you

on that right away.

435

But the thing of it is that's going on

here is space time,

436

which is what this goes through,

437

is starting to present itself or at least

we can see it, a little bit more.

438

They appear as compact, unresolved dots,

not large galaxies,

439

but what they think they are

is something like maybe rapidly

440

growing supermassive black holes,

ultra dense early galaxies

441

forming an extreme star rates,

and a lot of things that go on and on.

442

Now, this is a best guess, from science

fiction realists, also known

443

as scientists.

444

And, they're looking out

at trying to describe things.

445

But what's unusual about this,

and kind of cool

446

is that

it doesn't fit into current models.

447

So again, the red color suggests

the distance again, red shift.

448

And you can tell by the color time.

449

And there's a lot more

going along with this that there's

450

no way I could describe in the space

of the next minute or two here.

451

But it all comes down to scientific

theory, relatively relativity,

452

special relativity, and some other things

that describe all of this,

453

and that's

where they're getting the idea on it.

454

I am of the opinion

that the more we discover, the more again,

455

we realize, like we were talking about

at the top, the news

456

that we don't know anywhere near

what we think about.

457

I could only imagine now

458

if the gray aliens came and looked

at our star charts or something like,

459

I think I might have said this in

the past, but I just you have

460

to let me go in.

461

Like, where did you come up with this?

462

And it's like, well, it's it's

what we figure.

463

And I think they might feel

sorry for us and go, let me go.

464

Let's

get you some accurate information here.

465

See that big black thing

sucking in all the light around it?

466

Don't go there.

467

Yeah.

468

Don't try to dive into Neptune.

469

That might be bad. You know?

470

Yeah, yeah.

471

And and don't plan to visit Venus.

472

It's not going to be fun.

It's it's to love.

473

Goddess aside, it's a little warm.

474

So, you know, there is actually a NASA

program on Venus talking about how we can,

475

possibly do cloud cities

476

and that type of a thing to be able

to actually have a habitat on Venus.

477

That would work.

478

I'm still

not sure I'm up for that program.

479

I think when I do space travel,

I want something that's been time tested

480

again, back to the little gray

aliens will just,

481

you know, maybe

hitch a ride on their version of Uber.

482

You think of that, I think.

483

Sounds like fun.

484

Oh, yeah. Hey, there you are.

485

Well, coming back to Earth

486

Technology and next segment we're going

to be talking about windows 12.

487

This is user friendly 2.0.

488

We'll be back after the break.

489

You see here he's from the future.

490

He's got a really big computer

491

and he uses it every day.

492

And he uses it in every way I see it.

493

You sure you know, I'm not sure

because he uses.

494

Welcome back.

495

This is user friendly 2.0.

496

Check us out at User Friendly dot.

497

Show your one stop for everything

user friendly

498

you know and some of the comments

I've been getting back there

499

starting to be this, hashtag user friendly

heads.

500

I'm not sure how I feel about that, but,

hey, you know, I mean,

501

a fan of user friendly, I hope.

502

Oh, okay.

503

Anyway.

504

All right. Yeah. User friendly dot show.

505

Send us your question.

506

Send us your comments.

507

It is the place to go all right.

508

So we're going to have Sam

Boyle is our guest who's

509

going to be talking about marketing

and related things.

510

And not so much a commercial,

but more ways to do this

511

and how business owners can leverage this.

512

There's so much going on now that it is

very hard to keep on top of everything.

513

So having

the experts is really kind of cool.

514

Now, before we do that, we are going to be

talking about windows 12.

515

And before we do that,

I would like to just make a note

516

that we are just delivering

the information on this, this

517

and some of the other topics is not that

we support it necessarily, or

518

it's our opinion.

519

So don't shoot the messenger here.

520

But if are going to windows

521

12, possibly the end of next year

or the year after.

522

So for the very easy and no problem

523

transition from windows 10 to 11,

I don't see there being any issues here.

524

How about you guys?

525

They said they weren't

going to make any changes ever again.

526

It was always going to stay 11.

It was always going to stay.

527

Yeah. It actually oh I no oven.

528

Yeah it's 11 was later

but oh you're right.

529

It was ten then.

530

They were never okay. Never mind.

531

They keep changing it.

532

Official statement windows

12 is expected to be Microsoft's next

533

major operating system release.

534

Building on windows 11,

with a strong focus on AI integration,

535

modular design, cloud connectivity

and next gen hardware support.

536

There's a lot of gossip and leaks going

around this on what this actually means.

537

Well,

first of all, deep integration with AI.

538

There's an AI called copilot.

539

You haven't heard of it.

540

Don't be surprised,

because most people haven't.

541

Even windows users.

542

It's the, windows AI.

And I'm not really sure why.

543

There's nothing wrong with copilot.

544

It's just, I, I don't know,

Microsoft is good at operating systems,

545

but it's like when they try

546

to get into the mobile market

and some of these other things,

547

it just kind of goes weird and seems like

they're having the same thing with AI.

548

So solution there is going to be to build

the operating system on it

549

where your AI handles

your file organization,

550

settings,

assistance, and other things for you.

551

So, I don't know what could go wrong

there.

552

I. They're talking about a core

PC modular architecture.

553

So a modular windows system

with different versions tailored

554

for low end devices,

gaming rigs, enterprise environments.

555

Think windows on Lego blocks

instead of one size fits all.

556

So now we have Home and Enterprise

edition, and enterprise

557

Edition means you pay more

and get some more features.

558

So they're looking at doing this

in a different way,

559

where you would subscribe to or buy

different things based on what you need.

560

And subscribe.

561

Yeah, that's one of the big questions

that has been coming in, about this

562

and the idea of subscriptions

563

and the fact that,

564

they're definitely looking

at some things like that with this.

565

The base operating system,

from what I understand,

566

would not be a subscription

would work like it is now.

567

But some of the features in it would be.

568

So I think office 365

you want word to work,

569

you can, at least at this point buy

a standalone version.

570

Or you could do the subscription model

where every month

571

you pay some money

and you get access to the,

572

system, latest, greatest version,

all that kind of stuff.

573

And they want to bring that to more stuff.

574

And the reason for this is because,

as most software vendors know, there's

575

a lot more money in subscription models

than there is in selling the product.

576

And, you never got any money again models.

577

So that's why the whole world

seems to be going in this direction.

578

And, you know, at the end of the day,

I know

579

that there's a lot of strong feelings

about this.

580

All of us,

I think, kind of feel the same way.

581

And it's like there's so many

subscriptions on so many different things

582

and, you know, premium

windows experiences for a monthly fee.

583

That was the statement.

584

And that could mean

a lot of different things, you know.

585

Yeah. Yeah. So you know,

586

basically this would be a replacement

587

for Windows 11,

kind of like 11 was for ten.

588

They're talking about better, better

589

integration across devices

and all of that kind of a thing.

590

The modular stuff that we talked about,

focus on gaming and stuff for gaming rigs,

591

basically

bringing the Xbox experience to the PC

592

rumor that's out there,

593

which is kind of interesting,

which I could kind of see that happening.

594

But some of the questions that come up on

this is, number one, tracking of data.

595

We've talked about that here on the show

before, where all of this information

596

gets sent back somewhere and

you don't have a lot of control over it.

597

We've talked about it with cars

where they're selling your

598

driving habits to the insurance companies

and other places making money.

599

You don't have a way to opt out.

600

We're not saying anything different

with computers

601

and all that kind of stuff,

all these things, as these companies

602

figure out,

it's like a spigot that generates money.

603

And once they do that, getting them to

turn off the spigot is not an easy thing.

604

If even possible to do.

605

It have to be a lot of, push backs.

606

So, you know, the question

that somebody asked.

607

And I think this really kind of

sums this up

608

the best is are we upgrading

or computers are subscribing to,

609

and that's a good question.

610

That's one of the reasons why

611

I don't have a PlayStation five or Xbox

One X talked about in the previous shows.

612

It's like you know, the systems will work

without a subscription,

613

but really, if you want to use them

properly, you have to have that.

614

And, that's true.

615

And so many of these things

now where you get the device

616

and it's very limited, if will work at all

without a subscription, you know.

617

So the other question here is, is

are we going to have a situation again

618

where a lot of perfectly good computers

619

will have to be thrown away

for the upgrade?

620

And are you going to be forced

to upgrade? Yeah.

621

And that's that.

622

Yeah.

623

I think about our economic climate

in the world right now.

624

Not good.

625

And while I couldn't get a shortage. Yeah.

626

Ram shortage. Yeah.

627

There is that little bit of a problem

you know.

628

Yeah.

629

I, sold the extra 64 gigs of Ram on

my computer and ended up with an airplane.

630

Not really,

but it feels like it, you know?

631

But the thing of it is, with

632

all of this is I wasn't able to get

a straight answer from anybody on this.

633

So, in my opinion, from experience,

I think the answer to

634

that is almost certainly going to be yes.

635

You're going to have a situation again

636

where it's going to push

for upgrading some hardware.

637

And one of the things that's going on

with that, too, in addition

638

to the whole TP thing

with security and stuff with Windows 11,

639

which there are arguments for,

that wasn't absolutely necessary.

640

And there's arguments where it was.

641

And that type of a thing is

642

a company that makes operating systems

like Microsoft has figured out that

643

if they put out a product

644

and it's, you'll slow or something

doesn't work right or whatever,

645

because the hardware it's running on

can't completely handle it.

646

In the olden days, it's just,

oh, this is running slow now.

647

It makes the company look bad.

648

So there is a motivation here

to try to get rid of any hardware

649

by not making your new product

compatible with it.

650

That might make you look bad

because it runs slow.

651

And again, this is just my opinion,

but I think that is

652

part of the motivation behind

what's going on here.

653

You know, Microsoft out of the surface

tablet and stuff

654

doesn't manufacture

a lot in the ways of hardware.

655

I would think that there might be more.

656

But you know, Apple's

a little bit different in that respect.

657

So motivation may not be so much that

658

but there definitely are

a number of other things going on here.

659

Now again, if they did this right,

660

they could do some cool stuff

like having the Xbox stuff built in to it.

661

I already use some of that.

662

I play Halo on my desktop

and it works just fine.

663

In fact, I kind of prefer it that way.

664

It's hard to pay for a subscription

on top of the subscription to play it,

665

so you know.

666

But again, this is where this is going.

667

So we will keep you updated on this

as we learn more.

668

But there certainly is going to be

more of a

669

focus as a takeaway office on subscription

models, more of a dependance on things

670

like office 365 and OneDrive, and an AI

that's going to manage file in your files.

671

I still won't be able to find them.

672

All right, let's jump to our guest.

673

Joining us now guest

Sean Boyle with momentum.

674

Welcome to user friendly.

675

Thank you

guys so much I appreciate the hospitality.

676

So let's dive right in and tell us

about yourself and what you're doing.

677

Yeah for sure.

678

Just again Philadelphia.

679

What the Penn State

what the Roman Catholic high school

680

started up the agency, back in 2015 or so.

681

My business partner Mac actually worked

for Google as a ad specialist.

682

I was more of like the photographer,

with Google.

683

So I did some, like, jobs contractor wise.

684

So pretty much we started that up, and in

business 11 years, which is incredible.

685

I have a team of close

to, I'd say, 100 people now, for the most

686

part had a lot of different clients

across the nation.

687

But it's exciting.

688

I mean, the fact of the matter

is, we're able to help a lot of different

689

small service

based businesses for the most part,

690

every single day that, in my opinion,

they're the backbone of America.

691

So I really love feeling

that growth, across the whole nation.

692

So I have a question.

693

Do you do you feel like, your experience

with Google inspired

694

your your new business?

695

Yeah.

696

I mean, for me, you know,

it was always trying to give back to,

697

you know, just American businesses

and one way or another, and I'm sure

698

we can get into some of my personal life

a little bit with,

699

kind of came out of necessity,

interestingly enough.

700

But, yeah,

it was really always a motivating factor.

701

I truly I mean, I'm a Christian.

702

I want to just give back

to the best of my ability.

703

And I think, what better way?

704

My opinion, just my natural talent

with like marketing and,

705

you know, sales and whatnot.

706

And I think that was,

kind of a perfect fit, to be honest.

707

All right.

708

So, you know, Google,

I've even heard of that company.

709

I think they're going to go somewhere

one of these days.

710

You know, probably.

711

Isn't it something like 90% of internet

searches go through Google

712

Now or some huge number like that.

713

Yeah, it's it's even more

I mean, the interesting thing about search

714

now is people are actually going to

I going to ChatGPT grok Gemini.

715

What have you think your AI choice of

of search there?

716

And it's really interesting.

717

You know, we're actually seeing

718

a little bit less on Google and more

so on all these different AI platforms.

719

But yeah, you're you're in the ballpark

720

now, of course, Gemini is Google or right.

721

So you do still have these kind

of connections and things.

722

So, so

and you know, whatever the case may be,

723

even if it's dropping off just a touch,

it still is a good idea

724

to have your business

come up on the search. Right?

725

I assume that's beneficial.

726

So tell us a little bit about that.

727

All joking aside,

what does it take to do that?

728

We have a lot of listeners

that are small business owners primarily,

729

and this is a question

that does constantly come up.

730

And as an expert, what do they do?

731

How can you help them and what is the

process for making that happen?

732

Yeah, it's a great question.

733

I mean, this is probably the most

valuable thing I can give your audience.

734

At the end of the day,

735

I see hundreds of websites,

for the most part every single week.

736

And the biggest thing I see it is people

737

don't give the search engines enough

tangible information to index properly.

738

So what does that even mean?

739

What that means is

they don't have the proof, but

740

whether that's the photos of them doing

work, let's just say they're a roofer

741

in Philadelphia, right?

742

Photos of them

on a roof, photos of their team members,

743

maybe photos of a truck of a branded logo

or stuff like that.

744

So you need to give Google

any these AI search engines exactly what

745

they're looking for, which is undeniable

proof that you are who you say you are.

746

So photos of a service

you do in the area you do.

747

So if I was in Philadelphia,

obviously taking, you know, certain,

748

photos of a certain neighborhood

that I'm doing business in, right,

749

stuff like that.

750

And I think a lot of business

owners are just not tech savvy.

751

They don't really know how to do that.

But that's the premise of it.

752

You want to have undeniable proof

that you are who you say you are.

753

I'm going to age myself. Yeah.

754

I remember back when you did websites

with keywords in the metadata.

755

That's when I was a fan, and not that

anybody would put false keywords.

756

Of course, you know, nobody would do that.

757

It's, you know,

758

but they Nvidia it's interesting

to hear that because so the search

759

engine itself actually then is able

to look at a website and determine

760

whether it's real or not to some extent

it sounds like.

761

And if it is

where it puts it in the ratings.

762

So photographs and evidence of things.

763

Is that the only thing

that you would recommend for bumping

764

you up in the ratings?

765

I mean, I'm sure that's a start, but I'm

sure there's other things you can do to.

766

Yeah.

767

I mean, really

taking let's just say, for instance,

768

you have a main service page

and a main location page.

769

Instead of adding in all of your services

and all of your locations

770

in one singular page,

you want to break it down.

771

So if I was a roofer, I would do siding.

772

And you know, commercial, residential,

that kind of stuff.

773

Right?

774

And then if I was in Philadelphia,

instead of just having the location

775

be in Philly, I would have it

be in Manningham in South Philly.

776

And, you know, Passyunk, all these

different neighborhoods in the city.

777

And before you know it,

778

I and Google are actually going

to index those locations properly.

779

And if someone was googling it,

you know, best commercial roofer

780

and you know, Passyunk

or best residential roofer in,

781

you know, Northern Liberties, you're

going to actually be able to rank it

782

because Google is just taking

that information from the website.

783

So that's pretty much

how it works in layman's terms.

784

So in the

unlikely event that you have a business

785

owner that would like to come up higher

in the ratings on Google,

786

that you, offer consulting for that,

how does that work?

787

How would somebody, number one,

get Ahold of your company?

788

And then afterwards, what is the process

789

to get some professional help

on something like that?

790

Yeah, for sure.

791

I mean, you know, I'm one of these people.

792

At the end of the day, I'm 28 years old.

793

I have so much to learn

when it comes to life, not just business.

794

Right.

795

I'm a very humble man.

796

Like, for me, I try to just give as much

tangible value as possible

797

for free in the hope of

just paying that goodwill back.

798

Create some sort of, brand authority trust

where people refer me.

799

Yeah, it's

kind of the whole strategy there.

800

Shocker,

right? People just don't do that nowadays.

801

But at least

some of the young people like myself.

802

But I like to have

a little different thing.

803

But really, you guys can call my number

804

I'll give you a free audit.

805

We'll go through everything

totally for free.

806

I'm going to give you a lot of tips

that you can do yourself.

807

Even if you don't have a marketing budget.

808

You can hire a college intern for free

or have your cousin do it.

809

Or like whatever

the case is, or do it yourself.

810

I'll give you the tools to succeed it

so you don't have to,

811

you know, take out a loan to do so.

812

So setting up

813

for AI searches, because that's going

to become a bigger piece of the pie.

814

Alluding to that

in the beginning of our interview,

815

is there a different process for that

or the same kind of concept

816

that you would use

for getting your ranks up on Google?

817

Yeah, it's it's really the same process.

818

I mean, people, it's very interesting.

Right?

819

So a lot of the times people come to me

and they're like, oh yeah, like my SEO,

820

for whatever reason is not ranking

like they're not getting keywords,

821

they're not getting more,

you know, leads and whatnot.

822

And it's funny,

I actually see a lot of people, they make

823

a lot of new blog pages,

a lot of new service pages,

824

location pages,

but they're not optimized properly.

825

So there's only three things

I look for in a page and have it be,

826

quote unquote optimized.

827

And there's so much more.

828

But really, there's three that I look for.

829

The first one is optimized images.

830

So compress the images

so it's not loading fast on a desktop on

831

you know, the phone

832

that's really important

833

is what happens if I was to Google

Mexican restaurant near me?

834

I have a website

that is not loading properly.

835

I'm going to go to the next one.

836

I mean, it's just normal

human behavior, right?

837

The second thing you can do is make sure

838

on the technical side,

your header, your metadata

839

and your description are all optimized

like I was talking about earlier

840

with the service you do in the locations

that you do that service.

841

So making it

very kind of vertical and broad there.

842

So as much information as possible

without sounding kind of

843

AI ish and keyword stuffing. Right.

844

Because that's very important.

845

You don't want to sound

like you're a robot.

846

And then the third thing

is on the front end,

847

you want to make sure that it just looks

good, right?

848

You want to make sure on a UX

UI perspective, it's clean.

849

It's very easy to be contacted.

850

Shocker, right?

851

You want to make sure you're able

to get leads as fast as possible.

852

Those three things are very,

very important not just for AI but overall

853

Google ranking. I would say.

854

All right.

855

I'm going to

throw a listener question at you on this.

856

We've got in the past.

857

And it might be something

that you can speak to I don't know. But

858

the question he has is sometimes

when I do a search on Google, presumably,

859

get a list of websites,

and some websites have an index of

860

what's on the website under the search

return, and others do not.

861

How do you set that up?

862

Primarily for what exactly?

863

Understand your question.

864

Okay.

865

Let's say you were to, Google

Mexican restaurants and you get

866

the first listing, gives you a name

of a restaurant nearby, and the second one

867

might have a list of subcategories.

868

It comes back with a search result,

869

but underneath

there might be a link to go directly

870

to their menu

or directly to their contact page.

871

Something like that.

872

I think that's the difference

that they're talking about.

873

Got it.

874

So yeah, a different site links. Right.

875

So again,

it's something that automatically Google

876

is actually going to do for you

if everything is structured properly.

877

So I'll take my phone company

for instance, right on my home page.

878

I think the last time I saw it

this morning was its location,

879

services, contact, and a couple other ones

right.

880

Same thing, same process.

881

You want to build out

those multiple kind of, you know,

882

wireframe pages on the header of the main,

website page on the main home page.

883

So you have that organization

that's very important to you,

884

because if you don't have that

or maybe you have 1 or 2, it's

885

not really going to stand out

as much as a company that has 5

886

or 6 of those different extension links,

so to speak,

887

where you're going to be able

to like your point, get more,

888

you know, just overall ease and so that's

what I would say for the most part,

889

I know, at the very least increases

890

your real estate on the screen because,

yeah, I was reading a statistic somewhere.

891

It's like the top five.

892

Anything below that, you know,

maybe somebody would look at it,

893

but it's unlikely.

894

But it's more like the top three

that really matters.

895

Do you see a difference

896

if somebody comes up first on the search

ranking versus second versus third?

897

Is it is that really work that way?

898

Well, it's called the snack pack, right?

899

Because it's like, you know,

for the most part, 99% of all searches

900

go to those three Google business profiles

like you talked about.

901

So I mean, you know, there's data

honestly that's skewed in that direction.

902

Oh yeah. For the most part,

the first option is going to be,

903

you know, the most searchable.

904

But then I see other ones

where it's not the case.

905

In my experience, it really depends.

906

It depends on the type of niche.

907

The just overall,

like how competitive it is in the market.

908

So there's definitely I would say

for the most part if I'm in New York City.

909

Right.

910

And if I'm googling real estate agent,

911

New York City,

how many agents are there in years?

912

There's there's millions, right?

Not millions, but thousands.

913

Yeah.

914

It's crazy.

915

There's

going to be so much more competition

916

in New York for that,

where I probably just me, Sean Boyle,

917

would be more inclined to talk to him

multiple different agents

918

that have a very, for the most part,

optimized profile.

919

They have a lot of good reviews

for the most part.

920

Whereas if I was in

perhaps Appleton, Wisconsin,

921

right, where it's much more rural,

not New York City,

922

and I'm looking to get, you know,

some information on real estate agents.

923

I'm probably going to have one agent that,

for the most part, is standing out

924

more than the other.

925

Now, granted,

926

digital marketing is very popular

now people know how to optimize

927

Google Business Profile to child to do it.

928

It's very simple.

929

But just to give you guys an example,

that's for the most part what I'm seeing.

930

Now, you speak of a Google profile.

931

So we've talked about optimizing

the website and some of the things they

932

do along with that, but I know there's

a way you can go on to Google, register

933

your business, you know, deal with reviews

and all that kind of stuff.

934

Is that something you recommend doing,

or should you leave that automatic?

935

It's one of those things.

936

I would leave it

automatic for the time being.

937

There's some wiggle room in there too.

938

But for me, like, it's.

939

You want to get someone on that as well?

940

Like it's I again, I've seen it work

both ways.

941

So I would just try to see honestly

942

what's going to work for business,

try both those kind of ways

943

and then you'll have enough data

944

to make a decision

whether it wants to be a little bit

945

more manual

or a little bit more automatic.

946

Now your

business is a meta business partner.

947

So let's talk about that a little bit.

948

With social media is social

media is important today.

949

Is that say five years ago.

950

And how would that interact with your

marketing through something like Google?

951

More important,

I think it's more important than ever.

952

There was a really interesting post

the other day.

953

I think it was on,

954

yes, I've heard of Applebee's. Right?

955

The most part. Applebee's. Good.

956

I love the ads back in the day, like,

957

weren't there ads like,

I just thought, like the food,

958

even though the food, like, taste

the same for the most part.

959

Like the ads made it like, oh,

this like the greatest gift of all time.

960

It was interesting.

961

There was a woman, I forget her name

exactly, but she posted a reel of her

962

doing this, like, what was it?

963

Review video of her reviewing these, like,

964

new onion rings or nachos or whatever

it is.

965

Right.

966

And that video not only went viral,

967

but so many different publications

repurpose that video.

968

So many people went to Applebee's

that quarter.

969

I think that that singular item

970

was responsible for not all of the growth,

but majority of the growth of

971

I think it was 60% revenue increase

just in that quarter alone.

972

So not one single item,

which is just mind blowing, honestly.

973

But that shows you

how important social media is.

974

And I think we're going to get to a point,

guys, where if someone makes a video,

975

I don't know.

976

I mean, if they have a large enough

reach, we're seeing it already.

977

They can kind of make or break a business.

978

So that's why for me a lot about you guys.

979

But I try to be kind of politically

agnostic.

980

I'd social media.

Not really, because you just,

981

you know, it's

982

whatever side you're on.

983

It's, it's it's a dicey kind of,

you know, conversation.

984

So I try to be as, neutral as I can

with that stuff and, and just appeal to

985

majority of my audience. I can

986

when I know most of the time, you know,

you do your business,

987

but if you let's just say, attach yourself

to something in that realm,

988

you're always going to upset

a certain portion of your customer base.

989

And unless you're doing something,

at least in my opinion,

990

that is politically oriented,

in which case

991

you would need to be politically active,

it does make sense

992

to, as you say,

you know, remain out of that field.

993

But just because it's not something

that would most businesses would benefit

994

from, I wouldn't think.

995

Yeah.

996

I mean, you know, Kevin O'Leary, Mr..

997

Wonderful.

998

I saw an interview with him the other day

and he just said, yeah,

999

he's like, listen, like,

why would you isolate 50% of your market?

00:47:18,735 --> 00:47:21,305

Right. And so for the most part,

you know, voting.

00:47:21,305 --> 00:47:23,040

Is that how it shakes out the beef?

00:47:23,040 --> 00:47:26,376

And on top of that, too,

I also feel intrinsically,

00:47:26,376 --> 00:47:29,813

if someone puts out a political post,

00:47:29,813 --> 00:47:34,284

even if it morally is a good post,

00:47:35,319 --> 00:47:37,654

if people just don't agree with that,

you know, now they're known

00:47:37,654 --> 00:47:38,255

as that business.

00:47:38,255 --> 00:47:39,623

They're like

they're getting into politics.

00:47:39,623 --> 00:47:41,091

And it's just it's kind of dicey.

00:47:41,091 --> 00:47:43,460

So I understand the businesses that do it.

00:47:43,460 --> 00:47:44,294

Heck, I've done it

00:47:44,294 --> 00:47:47,631

sometimes on on certain, you know, things

that I am just passionate about.

00:47:48,332 --> 00:47:50,767

And it really just boils down to kind of,

00:47:50,767 --> 00:47:53,270

you know, what people think is as humans,

at the end of the day,

00:47:53,270 --> 00:47:54,271

what they think is right.

00:47:54,271 --> 00:47:57,174

But for me, like just on general stuff.

00:47:57,174 --> 00:47:59,643

Yeah, it's, you know,

especially some of the touchy stuff

00:47:59,643 --> 00:48:02,913

I think we all know we're talking about,

especially like in today's day and age,

00:48:03,347 --> 00:48:06,216

it's just better to kind of just,

in my opinion, reframe,

00:48:06,216 --> 00:48:08,919

be professional, be business

oriented, and, you know,

00:48:08,919 --> 00:48:10,854

talk about that kind of stuff

for the most part. On social.

00:48:12,723 --> 00:48:12,956

All right.

00:48:12,956 --> 00:48:14,124

You gave us your phone number earlier.

00:48:14,124 --> 00:48:15,959

Need momentum.com is your website.

00:48:15,959 --> 00:48:18,962

Is there anything else

you'd like to tell us?

00:48:19,296 --> 00:48:21,665

No. I think it's, great time to be alive.

00:48:21,665 --> 00:48:22,866

00:48:22,866 --> 00:48:23,600

I feel like the people

00:48:23,600 --> 00:48:27,104

who are struggling right now, you know,

the biggest thing that I could give,

00:48:27,404 --> 00:48:31,141

you know, I don't think I'm naturally,

inherently talented or anything.

00:48:31,341 --> 00:48:35,779

The biggest thing is whether someone's 20

years old or 30 or 40 or 50 or whatever.

00:48:36,280 --> 00:48:37,114

Just be consistent.

00:48:37,114 --> 00:48:39,082

You know,

I feel like that gives you a lot of life

00:48:39,082 --> 00:48:42,119

purpose, just being consistent,

building momentum, no pun intended.

00:48:42,920 --> 00:48:46,356

Just be consistent and,

do what you love at the end of the day,

00:48:46,356 --> 00:48:49,760

have that purpose, enjoy what you do,

and the money's going to come later.

00:48:49,760 --> 00:48:50,694

So, yeah,

00:48:52,396 --> 00:48:53,130

that makes sense to me.

00:48:53,130 --> 00:48:56,133

Sean, thank you for joining us today.

00:48:56,133 --> 00:48:57,701

Thank you guys. It was a pleasure.

00:48:57,701 --> 00:48:58,402

Until next week.

00:48:58,402 --> 00:49:03,640

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