Do you know what your core values are and how they impact your margins? Core values define how you act and carry yourself in your OT business so we need to clearly define and align with these values to make sure we can be on our chosen path.

In this episode I explore how our core values affect our profits!

Episode notes:

I discuss:

• What are your non-negotiables? What will you absolutely NOT do? Where do you draw the line for yourself in terms of what lengths you are willing to go for your ideal clients?
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• Play to your strengths. Where is your zone of genius? How can you focus your time and energy into adding depth into your work?
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• How do you message your core values to your ideal clients? Are you faith filled? Do you value humour and transparency? Are you committed to working with one type of client? Do you support a charitable organization? Who are you, who is your company and how do you convey that to your clients.

Episode Resources

2. "The Big Leap" by Gay Hendrix
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5. OTGP S 1 Ep 11 Build A Profitable Business Around Your Core Values with Melissa LaPointe 
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8. Clifton Strengths Assessment 

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources

When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!

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