Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hello there, my mesmerizing marketing tribe today, I'm going
Speaker:to be talking about how to leverage social audio to grow your business.
Speaker:I know it's a question that's on everyone's mind lately with so many
Speaker:different social audio apps out there.
Speaker:And actually by the end of this year, there's going to
Speaker:be over 200 social audio apps.
Speaker:That is crazy.
Speaker:Right?
Speaker:So as you can tell, social audio is blowing up.
Speaker:And I know that a lot of my friends spent a lot of time on social audio.
Speaker:And so do I.
Speaker:And in fact, that's how I met a lot of these people is through social audio apps,
Speaker:like clubhouse and wisdom, And entre.
Speaker:So what I really want to do is I want to give you guys some tips, because I know a
Speaker:lot of people are always wondering what.
Speaker:How do I actually grow my business because I can't just spend hours
Speaker:on it and not grow my business.
Speaker:Right.
Speaker:And I think that's a very valid point because time is valuable.
Speaker:Time is money, and we really have to be very strategic.
Speaker:And you have to think of it from a viewpoint of strategy.
Speaker:What is your marketing strategy for your business?
Speaker:What is your marketing strategy for your brand and what are you going to implement?
Speaker:How are you going to show up for the world and how are you going to inspire others?
Speaker:And also how are we going to inspire others to take action?
Speaker:and I think those are some of the things that we're going to talk about today.
Speaker:One of the things that's really important when it comes to social audio.
Speaker:You have to be very intentional with your time.
Speaker:that's important because social audio can be very addicting.
Speaker:And before you know it, you find yourself spending hours and hours on the apps.
Speaker:I know a lot of you can relate to this back in November of last year in
Speaker:December, when clubhouse first came about.
Speaker:I mean, there were people that were literally sleeping two hours a night and
Speaker:just spending day and night on clubhouse.
Speaker:And it was just this like rush and this addiction and this
Speaker:fear of missing out right.
Speaker:FOMO.
Speaker:And that was, you know, good, but we can't function that way forever
Speaker:because that would be very exhausting.
Speaker:It would be bad for our health and sleep is essential.
Speaker:You guys.
Speaker:You know, gotta make sure you get your six to eight hours of sleep.
Speaker:And so you have to be very intentional with your time.
Speaker:And what you're going to find on social audio is especially
Speaker:the bigger that you grow.
Speaker:A lot of people are going to ask you for your time.
Speaker:They're going to ask you to moderate rooms with them.
Speaker:They're going to ask you to come and support them.
Speaker:When you think about how many people can ask you, it can really fill up
Speaker:your day with just supporting everyone.
Speaker:And that's okay to do it sometimes or to do it strategically are with
Speaker:collaborations or partnerships.
Speaker:But if you're doing it all the time and you're, you don't have a strategy
Speaker:behind it, what happens is it's taking time away from everything else that
Speaker:you could be and should be working.
Speaker:Because if you're on social audio, think about it.
Speaker:You can't record a podcast episode.
Speaker:You can't be a guest on a podcast.
Speaker:You can't record a YouTube video or do a Instagram live or Facebook live.
Speaker:And because that's all also audio, it requires you to be.
Speaker:Right.
Speaker:So you have to think about these things and you have to think about
Speaker:being intentional with your time.
Speaker:And sometimes that means learning how to say no, without saying no,
Speaker:because people will always ask you and you know, I'm guilty of that myself.
Speaker:I have a hard time saying.
Speaker:And I know other people have a hard time saying no, sometimes
Speaker:doing sometimes we're just trying to like, make everyone happy.
Speaker:We're trying to help others out.
Speaker:And I know for me personally, I've always been the kind of person where
Speaker:I like to support other people.
Speaker:I like to help other people.
Speaker:But I think sometimes you have to draw the line because you're not
Speaker:getting paid to be on the app.
Speaker:Right.
Speaker:You're not getting paid to be on the app.
Speaker:So the time that you're spending on the app, unless you figure out how to leverage
Speaker:social audio, to grow your business, which is what I'm going to talk about today.
Speaker:It's really not a good use of your time just to spend hours
Speaker:and hours on social audio.
Speaker:But if you can be strategic about it and you can put a game plan in action
Speaker:and you can have a strategy behind it, then you definitely can maximize.
Speaker:Social audio apps like clubhouse and wisdom and entre, and
Speaker:there's going to be so many other apps that come out as well.
Speaker:but my point is like, you have to be strategic about it.
Speaker:you might even start by saying, okay, On certain days, this is
Speaker:how many hours I'm going to limit myself to social audio apps.
Speaker:And then don't go over that.
Speaker:recently Instagram just launched a new feature where it tells people,
Speaker:okay, if you want to take a break from Instagram, you can push a
Speaker:button and you can take a break.
Speaker:And it's testing this new feature out as a beta to certain people, but that's
Speaker:the same thing with social audio.
Speaker:Sometimes you have to turn off notifications and you
Speaker:have to just not go on.
Speaker:Because sometimes even if you're trying to multitask the audio
Speaker:sound and the background and all of that, it can get distracting.
Speaker:So if you plan to use it, use it strategically.
Speaker:And by that, I mean align with the people where you have a partnership
Speaker:where you have collaborations and a collaboration is a two way street.
Speaker:That means that you support them and their rooms, and they support you in your.
Speaker:Collaboration is not a one-way street.
Speaker:Right.
Speaker:And, I'm just going to be honest.
Speaker:I support and I supported a lot of people, but they don't support you by.
Speaker:And that's called a one-way street.
Speaker:So you have to be cognizant of that.
Speaker:And you have to really just be strategic and there's nothing
Speaker:wrong with supporting people.
Speaker:I will continue to do it as much as I can but just be strategic about
Speaker:it, make sure that the rooms that you're going into it aligns with,
Speaker:your business and what you do.
Speaker:It's a topic that you're actually interested in, whether you're
Speaker:gaining knowledge from it or.
Speaker:Reaching your target audience, like just make sure it aligns with your purpose.
Speaker:And that's really important to ask yourself, is this en alignment
Speaker:with my business goals, for 2020.
Speaker:And if you answer that you get as no, then the answer that you need to learn
Speaker:to say politely is no, and it's okay to say no, people will actually respect it.
Speaker:And they will respect that.
Speaker:You do have other things going on outside of just social
Speaker:audio that you're working on.
Speaker:And sometimes it's.
Speaker:But you have to say, no, you can just say that, my focus has changed or
Speaker:I've changed my clubhouse strategy and that's a nice way of putting it,
Speaker:but it's actually really also reality.
Speaker:That's all it is.
Speaker:That you have changed your strategy, and everyone needs to think about
Speaker:having a strategy for everything.
Speaker:You need to think about a strategy for social audio.
Speaker:You need to think about a strategy, for how you're gonna use Instagram.
Speaker:You need to have a strategy for how you're gonna use LinkedIn, and you need
Speaker:to have a strategy for marketing in terms of, you know, what social media
Speaker:platforms do you want to utilize?
Speaker:And which platforms are best for your type of business niche.
Speaker:And I'll actually link that episode in the show notes for you.
Speaker:It is episode 25 on how to pick the right social media platform for your
Speaker:business, because our time is limited and there's so many social media platforms
Speaker:out there, and there's only one of you.
Speaker:And even if you have a team and assistance, like
Speaker:it can be a lot to manage.
Speaker:It's usually best to pick maybe two of your favorite platforms and
Speaker:focus on those and build those up before you go and add a third one.
Speaker:So for example, if Instagram is ideal for you and then you also pick
Speaker:Pinterest, then you might want to hold off on Facebook for a while, or you
Speaker:might want to hold off on LinkedIn, or maybe you pick LinkedIn and Instagram.
Speaker:Well, maybe you want to hold off on Pinterest and Facebook, right?
Speaker:You have to figure out where your audience is and that's where you're going.
Speaker:So keep that in mind.
Speaker:So one of the things that's important when it comes to leveraging social audio
Speaker:to grow your business is you really have to be good at promoting your.
Speaker:Meaning your room or your talk, because if you promote it in advance,
Speaker:then more people will know about it.
Speaker:More people will show up and they will have it on their calendar.
Speaker:So I'm going to share a couple of ways that you guys can promote your events
Speaker:for your social audio rooms on clubhouse, on wisdom, on any other platform that
Speaker:you want, but especially on clump house.
Speaker:You can get an event link for your specific event and
Speaker:you can post that on event.
Speaker:Bright.
Speaker:You can get.
Speaker:An official event on event bright, and you can say tickets are free and then you can
Speaker:put the link to the clubhouse event and people can sign up and they can come up.
Speaker:And that's actually an great way to also get new users to the app that
Speaker:maybe they haven't experienced it.
Speaker:And they don't know what clubhouse is and then bring them into your
Speaker:community, bring them into your tribe.
Speaker:I remember before the pandemic, I used to do a lot of live events and I used
Speaker:to promote them on Eventbrite and they would always fill up and Eventbrite
Speaker:was a great way to reach people locally and get them to come to your event.
Speaker:But even.
Speaker:It can be beyond locally.
Speaker:You just get to pick what area you want or where you want your event to show up.
Speaker:So try event bright, and then the other way that you can promote
Speaker:your events and re your talks and your rooms is Facebook groups.
Speaker:So, if you have built up your own community in your own
Speaker:Facebook group, that's a great way to let your loyal followers.
Speaker:No, what you're up to and where they can find you, where they can get more of you.
Speaker:And it doesn't have to be your own group.
Speaker:If you don't have a group, then, just be cautious of what type of
Speaker:rules the group administrator has set for that particular group.
Speaker:But if they allow you to post events and invite people to events, then
Speaker:you can actually post your rooms and your talks on other people's.
Speaker:Facebook groups.
Speaker:And that's a great way to let people know that, Hey, you're having this
Speaker:talk on this topic and they can attend.
Speaker:And then the other thing on Facebook you can do is you can create a Facebook event
Speaker:and then it allows you to notify all of your followers to invite them to that.
Speaker:So that's a great way to leverage Facebook for some of the
Speaker:features that I think are useful.
Speaker:With Facebook, usage has gone down overall and some of the new features,
Speaker:haven't really panned out, but I will tell you that there's still a lot of
Speaker:audience there and there are still a lot of people that are using Facebook.
Speaker:Really are not spending that much time on Instagram or maybe they're
Speaker:just, you know, deciding to use both.
Speaker:So definitely leverage Facebook events.
Speaker:And then the other platform that's good to promote your event is LinkedIn.
Speaker:I think LinkedIn is a great place, especially if your rooms and your
Speaker:talks are more business related and they are about topics that are
Speaker:relevant to specific industries.
Speaker:Like if you're going to have a talk that's catered toward the legal industry,
Speaker:you can post that event on LinkedIn.
Speaker:And you can also post your event again.
Speaker:And LinkedIn groups, LinkedIn has groups of its own, but I highly recommend that
Speaker:you set up your own group on LinkedIn and set up your own community because
Speaker:when it's your community, you can really promote whatever you want and you can.
Speaker:Do that with freedom where you don't have to wonder, well, is this
Speaker:okay with the group administrator?
Speaker:Is this against their terms or their rules of their group or not?
Speaker:So, set up your own group and create that community.
Speaker:You can even funnel people from social audio, like clubhouse
Speaker:directly to your LinkedIn group.
Speaker:Cause now on clubhouse you're able to pin a link to the top of the.
Speaker:So you can leverage the power of that.
Speaker:Pending a link to put a link to anything that you want and doing your, talk.
Speaker:You can change that link and you can promote different things.
Speaker:You can, show examples.
Speaker:You can do a lot with it.
Speaker:Think of it almost like.
Speaker:Presentation in a way that you can now literally present if you want, you
Speaker:just have to be strategic about it.
Speaker:So the other way that you can promote your rooms and your
Speaker:talks is on Instagram stories.
Speaker:And recently Instagram stories launched the new link feature, which I'm so
Speaker:excited about because previously you had to have 10,000 followers.
Speaker:To be able to put a link in your stories.
Speaker:And about a week ago they released a new feature and now
Speaker:it's going to be for everyone.
Speaker:They're going to be able to post links in their Instagram stories.
Speaker:So you can add a link to your room.
Speaker:You can even tag up to like 10 moderators and you can ask them to share it.
Speaker:Our.
Speaker:Our only having a room with two moderators, you can tag the
Speaker:other moderator and then you can tag eight guests that you think
Speaker:that they would enjoy the room.
Speaker:And you can say, Hey, we're having this room, join us.
Speaker:You know, you might enjoy this topic.
Speaker:And then what happens in.
Speaker:A lot of those people, if they're loyal fans and followers of yours,
Speaker:they're likely to share that as well on Instagram and it gets more reach.
Speaker:Right.
Speaker:And, and you want to do that at least a day before, but ideally for setting up
Speaker:events in advance, I mean, you can start promoting your room, even a week out.
Speaker:I think that's really great.
Speaker:You can promote it a week out.
Speaker:So I also wanted to drop a resource for you guys.
Speaker:So if you're not quite, familiar with how to use all the features of
Speaker:Instagram, maybe you're a newbie.
Speaker:You guys can go download episode 28.
Speaker:Where I talk about the latest Instagram features, I talk about
Speaker:link stickers and stories, reels, lyrics, collabs in desktop feature.
Speaker:And in that I walk you through the exact process of how to find the link
Speaker:and set up the link and how to use the link in your Instagram stories.
Speaker:So definitely download episode 28.
Speaker:Okay, so now let's talk about.
Speaker:In your rooms, like how much value do you give away?
Speaker:Right.
Speaker:, but think about when you're having a room, obviously your audience's there for value.
Speaker:You want to give a lot of value.
Speaker:You want to give a lot of tips and actionable advice and practical tips that
Speaker:people can go out and make an implement.
Speaker:And they can use those tips because social audio is only great.
Speaker:If you consume the information and you go and implement it, if you're just
Speaker:going to be a spectator and you're just listening, that's not going to
Speaker:help you grow your brand and business.
Speaker:You have to go out there and you have to implement everything that you learned.
Speaker:And you have to set aside time on your calendar to do that.
Speaker:And that means having discipline and turning the app off for
Speaker:a few hours to focus on.
Speaker:Creation to focus on creating content, to focus on updating your website, to focus
Speaker:on, creating posts for your LinkedIn and for your Twitter and for your Instagram.
Speaker:And to focus on reaching out to people.
Speaker:One-on-one making those connections, jumping on a zoom call with them,
Speaker:and you can only do that if you are very focused and you have
Speaker:discipline and you're intentional.
Speaker:So keep that in mind and then in your room.
Speaker:Provide value, but don't give away the Bentley.
Speaker:I'm going to say this again.
Speaker:So in your rooms for vide value, but don't give away the Bentley,
Speaker:because if you give away the Bentley.
Speaker:What are they going to hire you for and pay you for, right.
Speaker:There's they're getting everything for free.
Speaker:Why would they need to hire you if they, if they got everything that they needed,
Speaker:and I'm not saying don't provide value, provide lots of value, but then still
Speaker:leave certain things that are only for VIP's that are only for people that
Speaker:are part of your membership community are, you're doing a VIP day with them.
Speaker:Are you on.
Speaker:Bringing them into like some type of paid platform or discord community.
Speaker:So keep that in mind.
Speaker:And then the other thing I want to talk about.
Speaker:In order to maximize and leverage social audio to grow your business,
Speaker:you have to also create an offer.
Speaker:So now I think is the perfect time to create an offer, especially for
Speaker:clubhouse, because you have a link at the top that you can pin, and
Speaker:it's a great way to do that, but
Speaker:you can even have offers for wisdom and other social audio apps,
Speaker:because you do get a link and you can direct people in your talk to
Speaker:go to your Instagram or wherever you have information you can give.
Speaker:You can create like a URL.
Speaker:That's very easy to remember with like a.club and you can talk about it and
Speaker:you can just direct people to go there.
Speaker:And it's really about just making.
Speaker:A clear offer.
Speaker:So I want to go through what some of the offers are that you can create for social
Speaker:audio to grow your business and brand.
Speaker:One of the things that you can work on that works really well.
Speaker:Is creating what's called a lead magnet.
Speaker:So lead magnet is essentially a free PDF download.
Speaker:It can also be paid, but you know, most of the time people create free
Speaker:PDF downloads where you're giving value, that's relevant to your niche.
Speaker:For example, you could have a PDF on 10 ways to launch your
Speaker:first podcast in 30 days, right?
Speaker:Or you can have a PDF on, 10 social media platforms.
Speaker:Are you going to have a PDF on 10 social media apps that you should use
Speaker:to be more efficient and productive?
Speaker:So those are just some ideas.
Speaker:The idea behind a free PDF download is that the audience is going to
Speaker:have to provide their email address in exchange for this free download.
Speaker:And this is how you build your email list and you want to be building your
Speaker:email list because that's how you're going to convert people into your tribe.
Speaker:That's how you're going to let them know when you have a new launch coming up.
Speaker:That's how you're going to let them know when you launch
Speaker:your podcast to support you.
Speaker:So you must.
Speaker:Built your email list and you have to start doing that because what if
Speaker:right social audio changes or the algorithms keep changing and you're
Speaker:just not able to reach as many people.
Speaker:So while you're still able to reach people while things are good.
Speaker:Go ahead and, set up these things that we're talking about today.
Speaker:So set up a free PDF, download, set up more than one if you want.
Speaker:A little bit later on this episode, I'm going to give you guys an
Speaker:easy way to set these things up.
Speaker:So just stay tuned.
Speaker:I'm going to keep going through some more offers that you can create though.
Speaker:So another offer you can create is a masterclass and the masterclass
Speaker:can be free or it can be paid that's completely up to you.
Speaker:If you do a free masterclass, you're going to be able to get
Speaker:a lot more people to sign up.
Speaker:But in terms of are the majority of them going to show up, they may
Speaker:not show up because they actually didn't pay anything for it.
Speaker:And they don't have.
Speaker:A reason to show up when someone pays for something, even if it's like a
Speaker:dollar, you will find that they are more likely to actually show up.
Speaker:So that's up to, you can keep that in mind.
Speaker:And also, you know, you can determine if your masterclass is going to be used.
Speaker:And you're going to , give it to them for free to sell them into something
Speaker:else are, if you're going to have a paid masterclass where you're going
Speaker:to charge to teach them something.
Speaker:So for example, this Saturday I have a one day launch your podcast, MasterCard.
Speaker:And it's like a five to six hour live class via zoom, where I go
Speaker:through the entire process of how to launch your podcast from a to Z.
Speaker:, and that's something that is, paid because that's very, very
Speaker:detailed information and there's a tremendous amount of value there.
Speaker:Right?
Speaker:So that's something that you can charge for is your value that you're providing.
Speaker:And concepts that you're teaching.
Speaker:And if you're doing that on a very detailed level,
Speaker:you should charge for that.
Speaker:You should not give it, give it all for free.
Speaker:Okay.
Speaker:So the next thing can charge for as a consultation, you
Speaker:can charge for your time.
Speaker:You have to keep that in mind.
Speaker:And a lot of times you will give people a free consultation, but
Speaker:you haven't pre-qualified them.
Speaker:What if they don't even have a budget to invest?
Speaker:Is that a good use of your time?
Speaker:Probably not.
Speaker:What if they book a time with you, but then they cancel
Speaker:on you two or three times.
Speaker:Is that a good use of your time?
Speaker:Probably not.
Speaker:So when you want to have a consultation, you can have a free consultation,
Speaker:but that should be like 15 to 20.
Speaker:And then if someone wants like an hour of your time, you should charge
Speaker:them for that hour of your time.
Speaker:Because during that hour of your time, they're going to ask questions.
Speaker:You're going to give information.
Speaker:And that information is going to be full of valuable tips and valuable resources.
Speaker:And, and that's something that you have to charge for, because if you're
Speaker:just giving everything away for free.
Speaker:You're not going to be able to grow your business.
Speaker:And , today we're talking about how to grow your business and
Speaker:don't give everything away for free.
Speaker:You can give certain things for free, but not.
Speaker:So the next thing I want to talk about is a discord community.
Speaker:, discord is really a great platform and you can do a lot with it.
Speaker:And one, a lot of people are doing as you can charge a small fee to add
Speaker:people to your discord community.
Speaker:And then in that community, you're giving.
Speaker:Content that you wouldn't be sharing on social audio, right?
Speaker:Or you won't be sharing on Instagram.
Speaker:You will be sharing on Facebook.
Speaker:It's more detailed information.
Speaker:It's more, practical tips that you can implement.
Speaker:So you can put people in a discord community and you can charge them,
Speaker:a fee to be in that community.
Speaker:And that's like almost like a mini mastermind.
Speaker:The other way you could use a Dysport community is you
Speaker:can make it a free community.
Speaker:And then, within that community, you can sell people into different masterclasses
Speaker:or different programs that you have, or even a long coaching program.
Speaker:So just, , start thinking about what format you want to utilize
Speaker:and how you want to position it.
Speaker:It's all about the positioning you guys.
Speaker:The next thing we're going to talk about is a membership site.
Speaker:A membership site is great.
Speaker:To package up your information and you can sell people into this membership
Speaker:platform and how it works is that the information, whether it's videos,
Speaker:it's audio files, it's downloads.
Speaker:The information is going to be gated behind a website where the person who
Speaker:wants access to this information has to.
Speaker:Sign up for their email address and they have to register.
Speaker:And if it is a paid membership site, they may have to pay a fee
Speaker:to be part of that membership site.
Speaker:And that's up to you.
Speaker:It could be a one-time fee are, it can be a monthly fee.
Speaker:If you're going to consistently add more value to this membership site,
Speaker:and you're going to add more content so you can charge them a monthly
Speaker:fee of $7 a month, 27 a month, 97.
Speaker:2 97 a month.
Speaker:It just depends.
Speaker:It depends on what you're offering and what is included,
Speaker:what value are they getting?
Speaker:But a membership site is great way to funnel people from
Speaker:clubhouse into your own community.
Speaker:so now you're probably wondering, well, temple.
Speaker:That's great.
Speaker:I love all of those ideas, but how do I get started?
Speaker:How do I implement these ideas?
Speaker:So one of the platforms that I use is called associate tap.
Speaker:So if you go to my Instagram, I'm going to link it in the show notes.
Speaker:And the handle is she wear stilettos.
Speaker:If you go to my Instagram, you will see my socio tap and associate tap is basically.
Speaker:My landing page that has all of my links on it.
Speaker:So it's like a mini website.
Speaker:And the thing I love about it is it allows me to set up paid programs in
Speaker:like five minutes and allows me to get people added to my email list.
Speaker:Like within a minute or two, it allows me to just set up all of these.
Speaker:Distinct ways of, growing my email list of, getting people to buy
Speaker:something or pay something, getting people to, you know, join my Facebook
Speaker:community, whatever it happens to be.
Speaker:With that, I'm going to put the link in the show notes.
Speaker:And if you use my link, you won't actually get a discount off of your monthly fee.
Speaker:So definitely check that out.
Speaker:And it's super, super cost-effective you guys, you're not going to believe so when
Speaker:you go look at it, you'll be like, oh my God, I get all of this for only this.
Speaker:Absolutely do so.
Speaker:Definitely check that out.
Speaker:You can see how I've set my knob.
Speaker:You can model, you know, like the idea of, okay.
Speaker:I can even put links to my clubhouse.
Speaker:Clubs, I can put, links to my main websites.
Speaker:I can put links to.
Speaker:A free PDF download.
Speaker:I have, cause I have a free resources list on there.
Speaker:So I even have that and I have masterclass on there.
Speaker:People can sign up, they can pay all through there.
Speaker:They can download my PDF on live streaming and podcasting resources.
Speaker:I can have people sign up for future challenges and things
Speaker:I'm going to be hosting.
Speaker:So I absolutely love using it to go check it out.
Speaker:All right.
Speaker:The next thing I'm going to talk about is.
Speaker:Growing your email list and funneling people into your own community.
Speaker:We kind of touched on this a little bit, but I want to dig a little bit
Speaker:deeper on what are some platforms you can use to grow your email list and
Speaker:funnel people into your own community.
Speaker:So, one of the things that works really well still to this day is Facebook groups.
Speaker:You can use Facebook groups to funnel people into a group in community.
Speaker:And when you set up a group.
Speaker:you can make it mandatory where they do have to provide their email address and
Speaker:they have to answer one or two questions.
Speaker:And this way, if they're a good fit, if you want to add them to the group or if
Speaker:you don't want to add them to the group and also definitely check out LinkedIn
Speaker:groups, LinkedIn groups are huge.
Speaker:And if people are in a LinkedIn group and they have their notifications
Speaker:turned on, what's going to happen is they're going to get notified every
Speaker:time you post something to that group.
Speaker:And that's like, great, because you know, they're going to get, sometimes
Speaker:they'll, they'll even get like an email message and that's like the power of
Speaker:being able to reach your community.
Speaker:So the other one, which I touched about a little bit, yeah.
Speaker:A discord community.
Speaker:You can create that you're going to get their email address.
Speaker:You're going to put them in the community.
Speaker:So now you've added them to your email list and then you can do
Speaker:whatever with that community.
Speaker:Just like I mentioned, you know, a few minutes ago about what to do with the
Speaker:discord community you can charge, or you can have, a fee, you can have a free.
Speaker:And then another platform that you can utilize to build your own community
Speaker:is as a slack channel, you can use slack to add people to, and you can
Speaker:communicate with them and it can even be a back channel for your Mon squad.
Speaker:You can have different slack channels as well, that are.
Speaker:Divided into different lake groups in different topics, right?
Speaker:You can test that one out as well.
Speaker:And then another way to grow your email list and funnel people into your own
Speaker:community is text message marketing.
Speaker:So text message marketing is huge lately because a lot of
Speaker:people don't read emails anymore.
Speaker:Some people do, but I'm saying some people prefer.
Speaker:Text messaging.
Speaker:And some people don't like text messaging and they prefer emails.
Speaker:So it really depends on the person.
Speaker:But I think for a lot of the younger generation, they're on their phones,
Speaker:twenty four seven, they're surfing through, Instagram feed and they're
Speaker:on, Facebook they're on tick-tock, they're always connected to their phone.
Speaker:Right.
Speaker:And if they're connected to their phone and a text comes in, whether they
Speaker:open it up or not, they're probably going to see it in the previous.
Speaker:And that's a great way to make announcements about your upcoming
Speaker:brooms, about any upcoming events that you have, even if you're going
Speaker:to be going to a particular city, you can say, Hey, you know, I'm
Speaker:going to be in Los Angeles next week.
Speaker:Who's in LA, let's meet up.
Speaker:I'm going to have an organized dinner to meet up with, with
Speaker:people from the community.
Speaker:So those are some amazing ways that you can grow your email list and
Speaker:funnel people into your own community.
Speaker:I hope you guys really enjoyed this episode and found it valuable.
Speaker:And if you did, I would be so honored.
Speaker:If you could go to.
Speaker:Apple podcast and leave me a five-star review and leave me a detailed review
Speaker:on what you enjoyed about either this episode or any other episodes that you
Speaker:have had the opportunity to listen to.
Speaker:And if you think someone else can benefit from this particular episode.
Speaker:Go ahead and share it with them.
Speaker:Sharing is caring.
Speaker:I am so thankful for all of you guys.
Speaker:And if there's any specific topics that you do
Speaker:want me to talk about, or if you have any specific questions that I can answer
Speaker:in a future podcast episode, my email is also going to be in the show notes.
Speaker:Feel free to send me an email.
Speaker:I would love to hear from you.
Speaker:Thanks so much and have a great day.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
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Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
