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How to Leverage Social Audio to Grow Your Business with Dimple Dang
Episode 3111th November 2021 • Mesmerizing Marketing™ • Dimple Dang
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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello there, my mesmerizing marketing tribe today, I'm going

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to be talking about how to leverage social audio to grow your business.

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I know it's a question that's on everyone's mind lately with so many

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different social audio apps out there.

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And actually by the end of this year, there's going to

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be over 200 social audio apps.

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That is crazy.

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Right?

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So as you can tell, social audio is blowing up.

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And I know that a lot of my friends spent a lot of time on social audio.

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And so do I.

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And in fact, that's how I met a lot of these people is through social audio apps,

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like clubhouse and wisdom, And entre.

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So what I really want to do is I want to give you guys some tips, because I know a

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lot of people are always wondering what.

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How do I actually grow my business because I can't just spend hours

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on it and not grow my business.

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Right.

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And I think that's a very valid point because time is valuable.

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Time is money, and we really have to be very strategic.

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And you have to think of it from a viewpoint of strategy.

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What is your marketing strategy for your business?

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What is your marketing strategy for your brand and what are you going to implement?

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How are you going to show up for the world and how are you going to inspire others?

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And also how are we going to inspire others to take action?

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and I think those are some of the things that we're going to talk about today.

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One of the things that's really important when it comes to social audio.

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You have to be very intentional with your time.

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that's important because social audio can be very addicting.

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And before you know it, you find yourself spending hours and hours on the apps.

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I know a lot of you can relate to this back in November of last year in

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December, when clubhouse first came about.

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I mean, there were people that were literally sleeping two hours a night and

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just spending day and night on clubhouse.

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And it was just this like rush and this addiction and this

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fear of missing out right.

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FOMO.

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And that was, you know, good, but we can't function that way forever

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because that would be very exhausting.

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It would be bad for our health and sleep is essential.

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You guys.

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You know, gotta make sure you get your six to eight hours of sleep.

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And so you have to be very intentional with your time.

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And what you're going to find on social audio is especially

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the bigger that you grow.

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A lot of people are going to ask you for your time.

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They're going to ask you to moderate rooms with them.

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They're going to ask you to come and support them.

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When you think about how many people can ask you, it can really fill up

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your day with just supporting everyone.

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And that's okay to do it sometimes or to do it strategically are with

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collaborations or partnerships.

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But if you're doing it all the time and you're, you don't have a strategy

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behind it, what happens is it's taking time away from everything else that

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you could be and should be working.

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Because if you're on social audio, think about it.

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You can't record a podcast episode.

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You can't be a guest on a podcast.

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You can't record a YouTube video or do a Instagram live or Facebook live.

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And because that's all also audio, it requires you to be.

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Right.

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So you have to think about these things and you have to think about

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being intentional with your time.

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And sometimes that means learning how to say no, without saying no,

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because people will always ask you and you know, I'm guilty of that myself.

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I have a hard time saying.

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And I know other people have a hard time saying no, sometimes

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doing sometimes we're just trying to like, make everyone happy.

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We're trying to help others out.

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And I know for me personally, I've always been the kind of person where

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I like to support other people.

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I like to help other people.

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But I think sometimes you have to draw the line because you're not

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getting paid to be on the app.

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Right.

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You're not getting paid to be on the app.

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So the time that you're spending on the app, unless you figure out how to leverage

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social audio, to grow your business, which is what I'm going to talk about today.

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It's really not a good use of your time just to spend hours

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and hours on social audio.

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But if you can be strategic about it and you can put a game plan in action

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and you can have a strategy behind it, then you definitely can maximize.

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Social audio apps like clubhouse and wisdom and entre, and

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there's going to be so many other apps that come out as well.

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but my point is like, you have to be strategic about it.

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you might even start by saying, okay, On certain days, this is

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how many hours I'm going to limit myself to social audio apps.

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And then don't go over that.

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recently Instagram just launched a new feature where it tells people,

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okay, if you want to take a break from Instagram, you can push a

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button and you can take a break.

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And it's testing this new feature out as a beta to certain people, but that's

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the same thing with social audio.

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Sometimes you have to turn off notifications and you

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have to just not go on.

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Because sometimes even if you're trying to multitask the audio

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sound and the background and all of that, it can get distracting.

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So if you plan to use it, use it strategically.

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And by that, I mean align with the people where you have a partnership

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where you have collaborations and a collaboration is a two way street.

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That means that you support them and their rooms, and they support you in your.

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Collaboration is not a one-way street.

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Right.

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And, I'm just going to be honest.

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I support and I supported a lot of people, but they don't support you by.

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And that's called a one-way street.

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So you have to be cognizant of that.

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And you have to really just be strategic and there's nothing

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wrong with supporting people.

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I will continue to do it as much as I can but just be strategic about

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it, make sure that the rooms that you're going into it aligns with,

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your business and what you do.

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It's a topic that you're actually interested in, whether you're

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gaining knowledge from it or.

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Reaching your target audience, like just make sure it aligns with your purpose.

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And that's really important to ask yourself, is this en alignment

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with my business goals, for 2020.

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And if you answer that you get as no, then the answer that you need to learn

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to say politely is no, and it's okay to say no, people will actually respect it.

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And they will respect that.

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You do have other things going on outside of just social

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audio that you're working on.

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And sometimes it's.

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But you have to say, no, you can just say that, my focus has changed or

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I've changed my clubhouse strategy and that's a nice way of putting it,

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but it's actually really also reality.

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That's all it is.

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That you have changed your strategy, and everyone needs to think about

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having a strategy for everything.

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You need to think about a strategy for social audio.

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You need to think about a strategy, for how you're gonna use Instagram.

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You need to have a strategy for how you're gonna use LinkedIn, and you need

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to have a strategy for marketing in terms of, you know, what social media

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platforms do you want to utilize?

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And which platforms are best for your type of business niche.

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And I'll actually link that episode in the show notes for you.

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It is episode 25 on how to pick the right social media platform for your

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business, because our time is limited and there's so many social media platforms

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out there, and there's only one of you.

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And even if you have a team and assistance, like

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it can be a lot to manage.

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It's usually best to pick maybe two of your favorite platforms and

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focus on those and build those up before you go and add a third one.

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So for example, if Instagram is ideal for you and then you also pick

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Pinterest, then you might want to hold off on Facebook for a while, or you

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might want to hold off on LinkedIn, or maybe you pick LinkedIn and Instagram.

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Well, maybe you want to hold off on Pinterest and Facebook, right?

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You have to figure out where your audience is and that's where you're going.

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So keep that in mind.

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So one of the things that's important when it comes to leveraging social audio

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to grow your business is you really have to be good at promoting your.

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Meaning your room or your talk, because if you promote it in advance,

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then more people will know about it.

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More people will show up and they will have it on their calendar.

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So I'm going to share a couple of ways that you guys can promote your events

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for your social audio rooms on clubhouse, on wisdom, on any other platform that

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you want, but especially on clump house.

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You can get an event link for your specific event and

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you can post that on event.

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Bright.

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You can get.

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An official event on event bright, and you can say tickets are free and then you can

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put the link to the clubhouse event and people can sign up and they can come up.

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And that's actually an great way to also get new users to the app that

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maybe they haven't experienced it.

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And they don't know what clubhouse is and then bring them into your

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community, bring them into your tribe.

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I remember before the pandemic, I used to do a lot of live events and I used

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to promote them on Eventbrite and they would always fill up and Eventbrite

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was a great way to reach people locally and get them to come to your event.

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But even.

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It can be beyond locally.

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You just get to pick what area you want or where you want your event to show up.

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So try event bright, and then the other way that you can promote

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your events and re your talks and your rooms is Facebook groups.

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So, if you have built up your own community in your own

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Facebook group, that's a great way to let your loyal followers.

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No, what you're up to and where they can find you, where they can get more of you.

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And it doesn't have to be your own group.

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If you don't have a group, then, just be cautious of what type of

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rules the group administrator has set for that particular group.

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But if they allow you to post events and invite people to events, then

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you can actually post your rooms and your talks on other people's.

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Facebook groups.

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And that's a great way to let people know that, Hey, you're having this

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talk on this topic and they can attend.

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And then the other thing on Facebook you can do is you can create a Facebook event

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and then it allows you to notify all of your followers to invite them to that.

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So that's a great way to leverage Facebook for some of the

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features that I think are useful.

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With Facebook, usage has gone down overall and some of the new features,

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haven't really panned out, but I will tell you that there's still a lot of

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audience there and there are still a lot of people that are using Facebook.

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Really are not spending that much time on Instagram or maybe they're

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just, you know, deciding to use both.

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So definitely leverage Facebook events.

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And then the other platform that's good to promote your event is LinkedIn.

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I think LinkedIn is a great place, especially if your rooms and your

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talks are more business related and they are about topics that are

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relevant to specific industries.

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Like if you're going to have a talk that's catered toward the legal industry,

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you can post that event on LinkedIn.

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And you can also post your event again.

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And LinkedIn groups, LinkedIn has groups of its own, but I highly recommend that

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you set up your own group on LinkedIn and set up your own community because

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when it's your community, you can really promote whatever you want and you can.

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Do that with freedom where you don't have to wonder, well, is this

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okay with the group administrator?

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Is this against their terms or their rules of their group or not?

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So, set up your own group and create that community.

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You can even funnel people from social audio, like clubhouse

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directly to your LinkedIn group.

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Cause now on clubhouse you're able to pin a link to the top of the.

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So you can leverage the power of that.

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Pending a link to put a link to anything that you want and doing your, talk.

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You can change that link and you can promote different things.

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You can, show examples.

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You can do a lot with it.

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Think of it almost like.

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Presentation in a way that you can now literally present if you want, you

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just have to be strategic about it.

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So the other way that you can promote your rooms and your

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talks is on Instagram stories.

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And recently Instagram stories launched the new link feature, which I'm so

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excited about because previously you had to have 10,000 followers.

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To be able to put a link in your stories.

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And about a week ago they released a new feature and now

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it's going to be for everyone.

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They're going to be able to post links in their Instagram stories.

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So you can add a link to your room.

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You can even tag up to like 10 moderators and you can ask them to share it.

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Our.

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Our only having a room with two moderators, you can tag the

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other moderator and then you can tag eight guests that you think

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that they would enjoy the room.

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And you can say, Hey, we're having this room, join us.

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You know, you might enjoy this topic.

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And then what happens in.

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A lot of those people, if they're loyal fans and followers of yours,

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they're likely to share that as well on Instagram and it gets more reach.

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Right.

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And, and you want to do that at least a day before, but ideally for setting up

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events in advance, I mean, you can start promoting your room, even a week out.

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I think that's really great.

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You can promote it a week out.

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So I also wanted to drop a resource for you guys.

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So if you're not quite, familiar with how to use all the features of

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Instagram, maybe you're a newbie.

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You guys can go download episode 28.

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Where I talk about the latest Instagram features, I talk about

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link stickers and stories, reels, lyrics, collabs in desktop feature.

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And in that I walk you through the exact process of how to find the link

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and set up the link and how to use the link in your Instagram stories.

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So definitely download episode 28.

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Okay, so now let's talk about.

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In your rooms, like how much value do you give away?

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Right.

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, but think about when you're having a room, obviously your audience's there for value.

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You want to give a lot of value.

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You want to give a lot of tips and actionable advice and practical tips that

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people can go out and make an implement.

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And they can use those tips because social audio is only great.

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If you consume the information and you go and implement it, if you're just

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going to be a spectator and you're just listening, that's not going to

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help you grow your brand and business.

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You have to go out there and you have to implement everything that you learned.

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And you have to set aside time on your calendar to do that.

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And that means having discipline and turning the app off for

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a few hours to focus on.

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Creation to focus on creating content, to focus on updating your website, to focus

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on, creating posts for your LinkedIn and for your Twitter and for your Instagram.

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And to focus on reaching out to people.

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One-on-one making those connections, jumping on a zoom call with them,

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and you can only do that if you are very focused and you have

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discipline and you're intentional.

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So keep that in mind and then in your room.

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Provide value, but don't give away the Bentley.

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I'm going to say this again.

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So in your rooms for vide value, but don't give away the Bentley,

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because if you give away the Bentley.

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What are they going to hire you for and pay you for, right.

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There's they're getting everything for free.

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Why would they need to hire you if they, if they got everything that they needed,

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and I'm not saying don't provide value, provide lots of value, but then still

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leave certain things that are only for VIP's that are only for people that

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are part of your membership community are, you're doing a VIP day with them.

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Are you on.

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Bringing them into like some type of paid platform or discord community.

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So keep that in mind.

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And then the other thing I want to talk about.

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In order to maximize and leverage social audio to grow your business,

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you have to also create an offer.

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So now I think is the perfect time to create an offer, especially for

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clubhouse, because you have a link at the top that you can pin, and

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it's a great way to do that, but

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you can even have offers for wisdom and other social audio apps,

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because you do get a link and you can direct people in your talk to

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go to your Instagram or wherever you have information you can give.

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You can create like a URL.

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That's very easy to remember with like a.club and you can talk about it and

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you can just direct people to go there.

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And it's really about just making.

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A clear offer.

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So I want to go through what some of the offers are that you can create for social

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audio to grow your business and brand.

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One of the things that you can work on that works really well.

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Is creating what's called a lead magnet.

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So lead magnet is essentially a free PDF download.

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It can also be paid, but you know, most of the time people create free

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PDF downloads where you're giving value, that's relevant to your niche.

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For example, you could have a PDF on 10 ways to launch your

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first podcast in 30 days, right?

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Or you can have a PDF on, 10 social media platforms.

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Are you going to have a PDF on 10 social media apps that you should use

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to be more efficient and productive?

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So those are just some ideas.

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The idea behind a free PDF download is that the audience is going to

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have to provide their email address in exchange for this free download.

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And this is how you build your email list and you want to be building your

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email list because that's how you're going to convert people into your tribe.

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That's how you're going to let them know when you have a new launch coming up.

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That's how you're going to let them know when you launch

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your podcast to support you.

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So you must.

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Built your email list and you have to start doing that because what if

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right social audio changes or the algorithms keep changing and you're

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just not able to reach as many people.

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So while you're still able to reach people while things are good.

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Go ahead and, set up these things that we're talking about today.

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So set up a free PDF, download, set up more than one if you want.

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A little bit later on this episode, I'm going to give you guys an

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easy way to set these things up.

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So just stay tuned.

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I'm going to keep going through some more offers that you can create though.

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So another offer you can create is a masterclass and the masterclass

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can be free or it can be paid that's completely up to you.

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If you do a free masterclass, you're going to be able to get

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a lot more people to sign up.

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But in terms of are the majority of them going to show up, they may

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not show up because they actually didn't pay anything for it.

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And they don't have.

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A reason to show up when someone pays for something, even if it's like a

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dollar, you will find that they are more likely to actually show up.

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So that's up to, you can keep that in mind.

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And also, you know, you can determine if your masterclass is going to be used.

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And you're going to , give it to them for free to sell them into something

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else are, if you're going to have a paid masterclass where you're going

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to charge to teach them something.

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So for example, this Saturday I have a one day launch your podcast, MasterCard.

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And it's like a five to six hour live class via zoom, where I go

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through the entire process of how to launch your podcast from a to Z.

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, and that's something that is, paid because that's very, very

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detailed information and there's a tremendous amount of value there.

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Right?

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So that's something that you can charge for is your value that you're providing.

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And concepts that you're teaching.

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And if you're doing that on a very detailed level,

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you should charge for that.

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You should not give it, give it all for free.

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Okay.

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So the next thing can charge for as a consultation, you

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can charge for your time.

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You have to keep that in mind.

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And a lot of times you will give people a free consultation, but

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you haven't pre-qualified them.

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What if they don't even have a budget to invest?

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Is that a good use of your time?

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Probably not.

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What if they book a time with you, but then they cancel

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on you two or three times.

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Is that a good use of your time?

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Probably not.

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So when you want to have a consultation, you can have a free consultation,

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but that should be like 15 to 20.

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And then if someone wants like an hour of your time, you should charge

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them for that hour of your time.

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Because during that hour of your time, they're going to ask questions.

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You're going to give information.

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And that information is going to be full of valuable tips and valuable resources.

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And, and that's something that you have to charge for, because if you're

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just giving everything away for free.

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You're not going to be able to grow your business.

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And , today we're talking about how to grow your business and

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don't give everything away for free.

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You can give certain things for free, but not.

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So the next thing I want to talk about is a discord community.

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, discord is really a great platform and you can do a lot with it.

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And one, a lot of people are doing as you can charge a small fee to add

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people to your discord community.

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And then in that community, you're giving.

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Content that you wouldn't be sharing on social audio, right?

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Or you won't be sharing on Instagram.

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You will be sharing on Facebook.

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It's more detailed information.

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It's more, practical tips that you can implement.

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So you can put people in a discord community and you can charge them,

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a fee to be in that community.

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And that's like almost like a mini mastermind.

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The other way you could use a Dysport community is you

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can make it a free community.

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And then, within that community, you can sell people into different masterclasses

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or different programs that you have, or even a long coaching program.

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So just, , start thinking about what format you want to utilize

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and how you want to position it.

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It's all about the positioning you guys.

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The next thing we're going to talk about is a membership site.

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A membership site is great.

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To package up your information and you can sell people into this membership

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platform and how it works is that the information, whether it's videos,

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it's audio files, it's downloads.

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The information is going to be gated behind a website where the person who

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wants access to this information has to.

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Sign up for their email address and they have to register.

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And if it is a paid membership site, they may have to pay a fee

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to be part of that membership site.

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And that's up to you.

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It could be a one-time fee are, it can be a monthly fee.

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If you're going to consistently add more value to this membership site,

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and you're going to add more content so you can charge them a monthly

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fee of $7 a month, 27 a month, 97.

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2 97 a month.

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It just depends.

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It depends on what you're offering and what is included,

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what value are they getting?

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But a membership site is great way to funnel people from

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clubhouse into your own community.

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so now you're probably wondering, well, temple.

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That's great.

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I love all of those ideas, but how do I get started?

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How do I implement these ideas?

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So one of the platforms that I use is called associate tap.

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So if you go to my Instagram, I'm going to link it in the show notes.

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And the handle is she wear stilettos.

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If you go to my Instagram, you will see my socio tap and associate tap is basically.

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My landing page that has all of my links on it.

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So it's like a mini website.

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And the thing I love about it is it allows me to set up paid programs in

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like five minutes and allows me to get people added to my email list.

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Like within a minute or two, it allows me to just set up all of these.

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Distinct ways of, growing my email list of, getting people to buy

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something or pay something, getting people to, you know, join my Facebook

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community, whatever it happens to be.

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With that, I'm going to put the link in the show notes.

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And if you use my link, you won't actually get a discount off of your monthly fee.

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So definitely check that out.

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And it's super, super cost-effective you guys, you're not going to believe so when

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you go look at it, you'll be like, oh my God, I get all of this for only this.

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Absolutely do so.

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Definitely check that out.

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You can see how I've set my knob.

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You can model, you know, like the idea of, okay.

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I can even put links to my clubhouse.

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Clubs, I can put, links to my main websites.

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I can put links to.

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A free PDF download.

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I have, cause I have a free resources list on there.

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So I even have that and I have masterclass on there.

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People can sign up, they can pay all through there.

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They can download my PDF on live streaming and podcasting resources.

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I can have people sign up for future challenges and things

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I'm going to be hosting.

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So I absolutely love using it to go check it out.

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All right.

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The next thing I'm going to talk about is.

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Growing your email list and funneling people into your own community.

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We kind of touched on this a little bit, but I want to dig a little bit

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deeper on what are some platforms you can use to grow your email list and

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funnel people into your own community.

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So, one of the things that works really well still to this day is Facebook groups.

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You can use Facebook groups to funnel people into a group in community.

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And when you set up a group.

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you can make it mandatory where they do have to provide their email address and

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they have to answer one or two questions.

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And this way, if they're a good fit, if you want to add them to the group or if

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you don't want to add them to the group and also definitely check out LinkedIn

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groups, LinkedIn groups are huge.

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And if people are in a LinkedIn group and they have their notifications

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turned on, what's going to happen is they're going to get notified every

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time you post something to that group.

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And that's like, great, because you know, they're going to get, sometimes

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they'll, they'll even get like an email message and that's like the power of

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being able to reach your community.

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So the other one, which I touched about a little bit, yeah.

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A discord community.

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You can create that you're going to get their email address.

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You're going to put them in the community.

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So now you've added them to your email list and then you can do

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whatever with that community.

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Just like I mentioned, you know, a few minutes ago about what to do with the

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discord community you can charge, or you can have, a fee, you can have a free.

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And then another platform that you can utilize to build your own community

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is as a slack channel, you can use slack to add people to, and you can

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communicate with them and it can even be a back channel for your Mon squad.

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You can have different slack channels as well, that are.

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Divided into different lake groups in different topics, right?

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You can test that one out as well.

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And then another way to grow your email list and funnel people into your own

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community is text message marketing.

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So text message marketing is huge lately because a lot of

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people don't read emails anymore.

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Some people do, but I'm saying some people prefer.

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Text messaging.

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And some people don't like text messaging and they prefer emails.

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So it really depends on the person.

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But I think for a lot of the younger generation, they're on their phones,

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twenty four seven, they're surfing through, Instagram feed and they're

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on, Facebook they're on tick-tock, they're always connected to their phone.

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Right.

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And if they're connected to their phone and a text comes in, whether they

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open it up or not, they're probably going to see it in the previous.

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And that's a great way to make announcements about your upcoming

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brooms, about any upcoming events that you have, even if you're going

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to be going to a particular city, you can say, Hey, you know, I'm

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going to be in Los Angeles next week.

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Who's in LA, let's meet up.

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I'm going to have an organized dinner to meet up with, with

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people from the community.

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So those are some amazing ways that you can grow your email list and

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funnel people into your own community.

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I hope you guys really enjoyed this episode and found it valuable.

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And if you did, I would be so honored.

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If you could go to.

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Apple podcast and leave me a five-star review and leave me a detailed review

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on what you enjoyed about either this episode or any other episodes that you

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have had the opportunity to listen to.

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And if you think someone else can benefit from this particular episode.

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Go ahead and share it with them.

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Sharing is caring.

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I am so thankful for all of you guys.

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And if there's any specific topics that you do

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want me to talk about, or if you have any specific questions that I can answer

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in a future podcast episode, my email is also going to be in the show notes.

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Feel free to send me an email.

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I would love to hear from you.

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Thanks so much and have a great day.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.