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Neal Barnard, MD, is the president and founder of the Physician's Committee for Responsible Medicine (PCRM) - an organization far too large and influential to still be called a "committee," but who among us hasn't outgrown our childhood name? - and the founder of the Barnard Medical Center in the DC area.He's also the author of a crazy number of books, including the recent The Cheese Trap - which you should give to all your vegetarian dairy-loving friends just to gross them out and blow their minds.

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