Today on Bad Runners Take:
Josh Rosenthal and Brian Peterson dive into these questions as they explore the growing prominence of these long-distance events.
They discuss the implications for elite athletes like Courtney Dauwalter, who is preparing for Cocodona 250, and how such races might shift focus away from traditional 100-mile competitions.
The conversation also touches on the culture of volunteerism in the sport, particularly in relation to profitable races, and the balance between community support and financial gain.
As the two navigate these topics, they reflect on their own running experiences and the evolving landscape of trail and ultra running.
----
Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025
Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025
VKTRY Insoles - I wear these every run, 20% off.
PATH Projects - My favorite running shorts, Borderlands10 for 10% off.
---
Are 200s becoming a distraction or is it becoming the main attraction?
Brian Peterson:So, yeah, I take it as a distraction.
Josh Rosenthal:Borderland.
Josh Rosenthal:Somehow we're still not learning.
Josh Rosenthal:Borderlands.
Josh Rosenthal:We still suck at running.
Josh Rosenthal:Welcome to the Borderlands Trail and Ultra Running podcast.
Josh Rosenthal:My name is Josh Rosenthal.
Josh Rosenthal:I'm a trail runner most of the time, but I'm.
Josh Rosenthal:I'm running on the road right now a lot, getting ready for the Paris Marathon next year.
Josh Rosenthal:Today my friend Brian from Wolf Runner Brian Peterson joins me and we work through a few things that we offer our bad takes on.
Josh Rosenthal:Maybe bad takes, maybe they're good takes, hopefully just thought provoking about the sport we all love.
Josh Rosenthal:We looked at the volunteer culture specifically within javelina from a podcast that Brian heard.
Josh Rosenthal:He unpacks that.
Josh Rosenthal:And we both offer our takes on volunteerism for profitable races within running.
Josh Rosenthal:We talk about Courtney.
Josh Rosenthal:Brian asks this really great question.
Josh Rosenthal:Are 200 milers becoming a distraction or the main attraction?
Josh Rosenthal:As she prepares for Cocodona 250 next year, we weigh in on that and then finally we go into detail.
Josh Rosenthal:In my getting accepted into the Paris Marathon and what I hope to do there as a trail runner at heart, am I abandoning my trail running community by running a road marathon?
Josh Rosenthal:The conclusion is absolutely not, but it still feels that way.
Josh Rosenthal:Also, I am stoked to announce that we released today a video about my time at Devil's Gulch, which is a race by Evergreen Trails up in Wenatchee, Washington.
Josh Rosenthal:I had the time of my life going with my buddy Ben to shoot this video to offer my take on what I think of this race.
Josh Rosenthal:It's a newer race, year one.
Josh Rosenthal:Three out of 20 people finished.
Josh Rosenthal:Year two wasn't quite that small of a percentage of finishers compared to starters, but it was still up there.
Josh Rosenthal:It is a hard race.
Josh Rosenthal:It's a still family feeling race.
Josh Rosenthal:Even though Evergreen trails has like 25 races in their whole organization that they put on year round up there.
Josh Rosenthal:Uh, it was really cool to just be a part of what felt like very familial.
Josh Rosenthal:And I think the driver of that is Porter Bratton, who's one of the owners, and Katie Warren, one of the other owners who executed what I thought was just a really beautiful race.
Josh Rosenthal:And that registration is open for them starting today, November 5th.
Josh Rosenthal:I know that they're putting together some stuff that's going to be really fun when it comes to that race, but if you want to get in on a hundred miler, that's, that's brutal and super challenging, this one is for you.
Josh Rosenthal:They also have a 50 miler and they have a half marathon.
Josh Rosenthal:And new this year is that their, their hundred miler is no longer, is no longer two 50 mile loops.
Josh Rosenthal:It's actually one 100 mile loop which I think is mission critical and going to make that race even better.
Josh Rosenthal:But you will love this community of evergreen trails that puts on this race.
Josh Rosenthal:I certainly did and hope that you'll sign up.
Josh Rosenthal:I'm going to put the link in my show notes so you can go at least check it out.
Josh Rosenthal:Also watch that documentary or the mini, mini documentary, the video that my friend Ben and I put out.
Josh Rosenthal:I think it'll give you a good taste of just the beauty and the joy that comes from running Devil's Gulch.
Josh Rosenthal:And finally, for those of you who've been following me for any amount of time, know that we're developing an app.
Josh Rosenthal:It's called Wilder.
Josh Rosenthal:It's for run clubs.
Josh Rosenthal:I brought on a world class head of product and head of tech for that.
Josh Rosenthal:After the betas went really well.
Josh Rosenthal:Got great feedback.
Josh Rosenthal:I am beyond stoked about it.
Josh Rosenthal:We're past the design stage, we're in the development stage and the real version 1.0 is set to come later this year, early next year.
Josh Rosenthal:Just want that to stay on your radar.
Josh Rosenthal:I have a link in the show notes for that too.
Josh Rosenthal:For more information.
Josh Rosenthal:It's called Wilder.
Josh Rosenthal:All right, here is my discussion with Brian Wolf Runner Peterson.
Josh Rosenthal:And this is our Bad Runner's take.
Josh Rosenthal:It's a bad runner's take.
Josh Rosenthal:It's a bad runner's take.
Josh Rosenthal:It's a bad runner's take.
Josh Rosenthal:He's the gift of me of running back.
Josh Rosenthal:All right, another episode of Bad Runner's Take with my friend Brian Wolf Runner Peterson.
Josh Rosenthal:He's in Arizona, I'm in France.
Josh Rosenthal:But that doesn't stop us from thinking about maybe controversial, non controversial things that we like to weigh in on.
Josh Rosenthal:We've done it several times now.
Josh Rosenthal:No end inside, really enjoying it.
Josh Rosenthal:Before we get into today's topics, welcome.
Josh Rosenthal:Glad that you're here.
Josh Rosenthal:Glad we're doing this together again.
Brian Peterson:Yeah, man, it's another good one.
Brian Peterson:I think we got some fun topics to unpack and maybe get a little bit on the spicier side this time with some takes and ruffle up the audience.
Josh Rosenthal:Yeah, yeah, I think, I think there's some spice today.
Josh Rosenthal:But even before that, I've been impressed with some of these runs that you've been posting.
Brian Peterson:Oh man.
Josh Rosenthal:Saw on Instagram, couple back to back long run days, but that's not crazy.
Josh Rosenthal:But the speed at which you're moving is pretty crazy to me.
Josh Rosenthal:What, are you training for something?
Brian Peterson:Yeah, I mean, just had a good 12 weeks where, you know, the schedule with the family has aligned and just gotten a good groove with running more regularly.
Brian Peterson:So yeah, those are kind of the good like zone three runs or, you know, mixing a little bit of a 5k tempo in the middle of a 10 mile or just to keep it engaged and entertaining.
Brian Peterson:Yeah, exactly.
Brian Peterson:Yeah, I mean, that's all good.
Josh Rosenthal:I mean, I saw some six minute miles in there.
Josh Rosenthal:You know, something with that started with a six.
Brian Peterson:Yeah, yeah, yeah, we'll see.
Brian Peterson:There's a Air Viper race here in November past Mountain 50, so yeah, I haven't signed up yet.
Brian Peterson:So letting the body kind of decide if I want to go sub ultra and let it rip from both ends of the candle or, you know, drag it out to a 50k or 50 mile effort.
Brian Peterson:So we'll see.
Josh Rosenthal:I mean, that sounds fun.
Josh Rosenthal:And I guess speaking of rvipa, let's just go, let's go for it.
Josh Rosenthal:I mean, if you want the results in our, in our pre discussion, Brian and I were talking.
Josh Rosenthal:If you want the results, there's some fantastic podcasts going through the results, fantastic content in our vibe, but we're not here to necessarily talk about the results.
Josh Rosenthal:But I think we've got some more to say about the race in general because it did capture everyone's attention and imagination as well it should.
Josh Rosenthal:It's interesting race, it's a good race.
Josh Rosenthal:But you heard, you heard a podcast, something about that, right?
Brian Peterson:Yeah, yeah.
Brian Peterson:So I mean, just to touch on javelina at the high level, it was a hot year.
Brian Peterson:You know, it was very much, you know, 95 to 100 degrees out here.
Brian Peterson:And we talked about how the heat was going to be a factor, but didn't have any really impact on, you know, the top times on the podium side for men and women.
Brian Peterson:Both men and women's winners were second fastest times out there.
Josh Rosenthal:That's crazy.
Brian Peterson:Yeah, crazy, right?
Brian Peterson:So I think David Roach was just a couple minutes off of actual John Ray's course record.
Brian Peterson:And yeah, I mean the, the talent out there on that course is incredible.
Josh Rosenthal:Yeah.
Brian Peterson:But yeah, AJW came out with a podcast.
Brian Peterson: about kind of the, the early: Brian Peterson:So he had Jerry, the founder of Javelin100, who went on his podcast for about 45 minutes to an hour and kind of talked about her experience.
Brian Peterson:It's a great listen.
Brian Peterson:I would recommend anybody to listen to it.
Brian Peterson:It was.
Brian Peterson:I learned a lot and was pretty cool to learn about the scene out here in Arizona.
Brian Peterson:So they touched on javelina because she's the founder and.
Brian Peterson: lly said she started Javelina: Brian Peterson:And.
Brian Peterson:Yeah, so basically that the point or the thread that I wanted to pull on was that she made this comment about how, you know, she went to the.
Brian Peterson:The park system there because it's a closed park, so she had to go get permits.
Brian Peterson:Pitched the idea.
Brian Peterson:They were a little lukewarm on it.
Brian Peterson:And following year or later in that year, a new director was in the role, and he said, hey, know, go for it.
Brian Peterson:Why not?
Brian Peterson:Let's see what happens.
Brian Peterson:So javelin almost didn't even get off of the Runway there.
Brian Peterson:We might not even have had it if it wasn't for that change in people at that position.
Brian Peterson:So she gets the green light.
Brian Peterson:She advertises it with, like, I think, three or four months notice and, you know, gets almost about 100 people out there on the first year.
Josh Rosenthal:Yeah.
Josh Rosenthal:Surprising.
Brian Peterson:And, yeah, once she, you know, once she basically, know, paid herself back for all the cost to run the event, she fully donated all proceeds back to the park.
Brian Peterson:So I think she ended up saying it was close to about a $10,000 check that she laid on the parks and recs test and said, hey, thanks, you know, we had a great year.
Brian Peterson:And the justification for that was that she just didn't feel right profiting off the volunteers who run the race.
Brian Peterson:And that's a scab that I've been scratching at for a long time, and the.
Brian Peterson:The wound has not healed.
Brian Peterson:And when I heard that, oh, boy, I was like, I gotta run to Josh.
Brian Peterson:Because this is a good topic to kind of tease a little bit.
Josh Rosenthal:Yeah.
Josh Rosenthal:When I was early concepting bad runners take this idea where we weigh in on current events and issues, whatever, within running, this was one of my first things I threw out there is, you know, volunteer.
Josh Rosenthal:How do we.
Josh Rosenthal:How do we think about volunteer?
Josh Rosenthal:Because it's.
Josh Rosenthal:People want to volunteer.
Josh Rosenthal:I mean, people who.
Josh Rosenthal:Who make money, who have good day jobs, love the community, and they just want to Volunteer and, but that's interesting to me.
Josh Rosenthal:And then there's also people who do it and they're not high net worth individuals but, and, and they still love the community and they just want to do it.
Josh Rosenthal:I don't under, I don't entirely understand volunteer culture, to be honest with you.
Josh Rosenthal:I mean I'm as someone who's started several businesses, you know, volunteers are not dependable.
Josh Rosenthal:They have varying interests.
Josh Rosenthal:None of those interests are money.
Josh Rosenthal:When you have a organization, at the very least you know that you're aligned on your employees.
Josh Rosenthal:Whether it's their most value, highest value, or second or third or fourth.
Josh Rosenthal:You know that paycheck is important and it's motivating.
Josh Rosenthal:You don't leverage it against them to say, you know, to get something out of them that you don't, that isn't good.
Josh Rosenthal:But at the same time there's at least some aligned interest on, you know, my organization will pay you and in return you're going to offer the service.
Josh Rosenthal:So volunteer.
Josh Rosenthal:Living on volunteers is very difficult.
Josh Rosenthal:But when you've got the money to pay volunteers and you don't pay volunteers, that is another thing that I don't understand.
Josh Rosenthal:And then volunteers mostly will still happily do it.
Josh Rosenthal:Arvipa does really well.
Josh Rosenthal:What she's saying at that year that, you know, she sounds like a big hearted person and maybe someone who loves public lands and understands all that.
Josh Rosenthal:So she wanted to donate.
Josh Rosenthal:Good for her.
Josh Rosenthal:I support that.
Josh Rosenthal:That was her money to do that with.
Josh Rosenthal:She's welcome to do that.
Josh Rosenthal:And it didn't sit right with her because volunteers helped, help put all that money in her bank account.
Josh Rosenthal:And so she thought, you know what, this is too complex.
Josh Rosenthal:I'm putting words in her mouth, but this is what I would say.
Josh Rosenthal:You know what?
Josh Rosenthal:This, this is too muddy.
Josh Rosenthal:I'm going to be above board and just say, hey, I didn't make money off of this.
Josh Rosenthal:Thank you for all your help.
Josh Rosenthal:Fast forward, what is it, 20 years, 21 years?
Josh Rosenthal:There's probably still a lot of volunteers involved and maybe there's some donation going, but it's a for profit entity and they keep the money.
Josh Rosenthal:So keep.
Josh Rosenthal:So here.
Josh Rosenthal:This is me walking down that path and saying arvipa makes a ton of money, lots of volunteers involved.
Josh Rosenthal:This is every race in the country.
Josh Rosenthal:By the way, I'm not singling Arvipa out, it's just that she's the one who said it.
Josh Rosenthal:So after all that, I'm going to reflect back to you as someone who doesn't have their own race yet when you run a race, does this even cross your mind who's getting paid and how they're getting paid?
Josh Rosenthal:And if.
Josh Rosenthal:Yeah, yeah, answer that part first.
Josh Rosenthal:I got some follow up.
Brian Peterson:It has, yeah.
Brian Peterson:Again, because I'm, I'm in air viper country.
Brian Peterson:So, you know, when I go to, whether it's javelina, which is going to have, you know, over a thousand participants, paying participants, or I go to Sinister Night run as an April summer night race, that's, you know, much smaller.
Brian Peterson:It's not going to pull, you know, from across the country.
Brian Peterson:It's going to be more local Arizona based runners.
Brian Peterson:But we're still, we're still showing about, you know, 300 to 450 runners across the distances on these very small local races, which, that's a big event still in participation.
Brian Peterson:And when you're having, you know, one or two of those races every month, and then Black Canyon and Cocodona and javelina, that's a big operation that's running purely on the backs of volunteers.
Brian Peterson:And so for me, it's kind of like a scaling issue.
Brian Peterson:Like you said in the early days, as you're building up a bed.
Brian Peterson:Yeah.
Brian Peterson:You are solely dependent on volunteers.
Brian Peterson:And then at some, at a certain point, I think the revenue switches over and you no longer necessarily are financially dependent on volunteers.
Brian Peterson:But it's still profitable and a wise business decision to keep the model going if it's not broken, even as you scale up.
Josh Rosenthal:Yeah, I mean, I think the profit motive is critical and even to look on it without judgment.
Josh Rosenthal:Does this person want profit?
Josh Rosenthal:Do they not want profit?
Josh Rosenthal:Like it's important for the economy to go forward if we want trail running to grow.
Josh Rosenthal:Someone with a profit motive coming in and building something where they could potentially make profit, like a Candice Burt, who's done really well, obviously Jamil Curry, who's done really well, we want that.
Josh Rosenthal:Like that's a good thing.
Josh Rosenthal:So if I, part of me thinks, okay, as a runner before I had ever owned anything in trail running, I would, I would think, oh, I want this person at the top.
Josh Rosenthal:Man or woman, I want them to be really wealthy because of this race.
Josh Rosenthal:So I don't mind, you know, I have, I have a ceiling.
Josh Rosenthal:I'm not going to pay anything, but I don't mind paying because.
Josh Rosenthal:And if they take home a lot of money, I've had a great race experience, they take home a lot of money.
Josh Rosenthal:That profit motive, combined with loving the sport, whatever is going to make them want to do it next year.
Josh Rosenthal:And if their ambition wants them to make it bigger and better.
Josh Rosenthal:That next year I also celebrate that it all, it all collapses at some point, you know, the need to grow year over year.
Josh Rosenthal:So as a runner at the time, I would think, okay, yeah, I don't mind that this person makes a lot of money.
Josh Rosenthal:Now that I've been on the side where I run an event and think, okay, I really want to be.
Josh Rosenthal:This feels different now because I'm got money coming in the door.
Josh Rosenthal:I don't have an excess, but I've got money coming in the door.
Josh Rosenthal:And I'm got this profit motive as well.
Josh Rosenthal:I want to build a race that also allows me to take home some money.
Josh Rosenthal:And I've got these people who, because the culture is to volunteer.
Josh Rosenthal:It's just like, oh, yeah, great, I'm going to get some volunteers and people want to volunteer.
Josh Rosenthal:And so now we're, you know, this is almost circular, but it feels different when you're the one writing the checks and seeing the money coming in and thinking, okay, I've built.
Josh Rosenthal:This is perfect.
Josh Rosenthal:People are willing to pay 150 bucks for this race.
Josh Rosenthal:I just can't pay these 55 people that it takes to put on my 50k.
Josh Rosenthal:If I had to, I'd have to raise the prices.
Josh Rosenthal:So as a runner, I didn't mind it.
Josh Rosenthal:As someone who puts on a race, part of me doesn't want to have this discussion because once I do make a lot of money, I don't want them to have to.
Josh Rosenthal:Have to come around and talk about it, to be honest.
Brian Peterson:Right.
Brian Peterson:Well, I think it's.
Josh Rosenthal:I don't know.
Josh Rosenthal:I'm think I'm thinking about out loud.
Josh Rosenthal:So, yeah, you, you, you take a stab.
Brian Peterson:So I think it's just a matter of scaling the investments you're making outside of the race as well, simultaneously as building up the race, keeping that founder spirit as part of the race's identity as well.
Brian Peterson:Because I, yeah, I mean, maybe there is somewhere some publication or, you know, public communication on what, you know, Aravaipa or Javelina specifically does to give back and the amount that it donates.
Brian Peterson:But again, the fact that we're maybe asking that question and we don't know it as quickly off the top of our head as what, you know, what time the race the runners have ran recently, you know, we know the race results right off the top of our head and can locate them, but just keep scaling equally with what you're doing outside of the race, you know, or keeps giving back to the volunteers in a greater.
Brian Peterson:In a Greater way.
Brian Peterson:Right.
Brian Peterson:It's race credits that you're getting, so you don't get a free entry as you volunteer, which would be, you know, a 400 to $500 value.
Brian Peterson:At the 100 mile race, you get maybe $100 race credit.
Brian Peterson:So something has to scale equally with what you're doing to give back to the community.
Brian Peterson:And embracing that founder spirit and just the overall trail community that wants to embrace volunteers.
Brian Peterson:Because I've heard, you know, a lot of people in the community say they don't want paid staff, like at Ironman events, because it doesn't feel as grassroots or if you're being paid to show up there, it's more.
Brian Peterson:It's more mechanical, like a pit stop, you know, it's not as, you know, embracing people with hugs and cowbells.
Brian Peterson:So, you know, people don't want paid volunteers.
Brian Peterson:They want people to want to be there.
Brian Peterson:And I can understand that.
Brian Peterson:But somewhere these two things just keep clashing in my mind where I can't.
Brian Peterson:I can't square the round peg yet.
Josh Rosenthal:Yeah, that's.
Josh Rosenthal:That's a good perspective.
Josh Rosenthal:You know, what do they.
Josh Rosenthal:What do the runners want or what?
Josh Rosenthal:You know, how do.
Josh Rosenthal:How do you maintain that homegrown feel?
Josh Rosenthal:I'll tell you this.
Josh Rosenthal:Vacation races, my favorite.
Josh Rosenthal:I didn't even notice this.
Josh Rosenthal:I never really thought about this until you did the episode where you interviewed me.
Josh Rosenthal:I've only raced, and I'll put quotes around race.
Josh Rosenthal:I've only raced in Utah, and 80% of the races I've done have been vacation races.
Josh Rosenthal:And they.
Josh Rosenthal:They sold.
Josh Rosenthal:They sold in like the last two weeks.
Josh Rosenthal:And I'm a little bit pissed because I.
Josh Rosenthal:I love those races.
Josh Rosenthal:And they, they sold to a company.
Josh Rosenthal:I mean, it.
Josh Rosenthal:I've.
Josh Rosenthal:I've got some off the record intel on it, but the best way to think about it is like some.
Josh Rosenthal:Some private equity group in Southeast Asia, I think was the capital behind it.
Josh Rosenthal:Because I was just going to talk about the Wonder Project and Salem Stanley, who started it.
Josh Rosenthal:No judgment on him, especially if he got paid.
Josh Rosenthal:Again, that profit motive.
Josh Rosenthal:He built awesome races, and I love those races.
Josh Rosenthal:But he started something called the Wonder Project, which was their nonprofit.
Josh Rosenthal:And they were very vocal about that for all of their problems, and they have many.
Josh Rosenthal:One they did really well was they put their nonprofit partner.
Josh Rosenthal:They created their nonprofit and put it very much in the forefront.
Josh Rosenthal:And it held up the scrutiny really well.
Josh Rosenthal:And I had seen.
Josh Rosenthal:I always thought it was interesting because occasionally I would see Aravaipa partner with the Wonder Project and they had something to do with national parks and distributing capital to National Park Foundation.
Josh Rosenthal:I'm going to be off on it.
Josh Rosenthal:But what's funny is that from a consumer perspective, I just thought, oh, it's nice to see they're doing something like you're saying, because vacation races, if I just look at it and try and think in their full scope, are they a $10 million company and they have their own nonprofit and they're putting their money where their mouth is.
Josh Rosenthal:That's.
Josh Rosenthal:That's what money where their mouth is.
Josh Rosenthal:They're putting forward.
Josh Rosenthal:We don't know that where their heart is.
Josh Rosenthal:They're putting forward the right visual.
Josh Rosenthal:And Aravaipa, who's probably, in my estimation, and this is purely back of the envelope, guess they're probably two and a half times larger than that.
Josh Rosenthal:I'm just going to guess they're $25 million enterprise.
Josh Rosenthal:Someone could be laughing.
Josh Rosenthal:Jamil could hear this.
Josh Rosenthal:Someone could send us to him and he could be rolling on the ground laughing.
Josh Rosenthal:But if so, it's because there may be.
Josh Rosenthal:There are 15 million.
Josh Rosenthal:Maybe I'm off by 10 million.
Josh Rosenthal:Point being is that he outsourced his 501c3 participation to vacation races in those scenarios.
Josh Rosenthal:Also hope that I'm wrong, that there's something else going on there.
Josh Rosenthal:And the unfortunate reality is that sometimes this is also all just greenwashing anyway.
Josh Rosenthal:This is all just virtue washing in order for people to be a little bit happier.
Josh Rosenthal:So to come back to the volunteer thing.
Josh Rosenthal:So long as the volunteers know, I think so long as they know that this is a for profit company, they're making money, you volunteer, you need some race credits.
Josh Rosenthal:There's value to that.
Josh Rosenthal:But just so long as, you know, like.
Josh Rosenthal:And then let, let them.
Josh Rosenthal:Let everybody make their own decision.
Josh Rosenthal:I think that's perfectly fine too.
Brian Peterson:Yeah.
Brian Peterson:And I mean, at the end of it, just to put a bow on it, javelina, this was the first year in the 20 plus years they ran it where they were not able to clear the wait list.
Brian Peterson:And that tells you clearly there's a product with a high demand and they can't even, you know, fulfill all the order requests that they're receiving.
Brian Peterson:So if it ain't broke, don't fix it.
Brian Peterson:You know, we're.
Brian Peterson:We're clearly not saying there's anything fundamentally wrong with how the races ran and the experience that you get.
Brian Peterson:I will still participate fully in narrow viper races.
Brian Peterson:You know, yeah, much.
Brian Peterson:Because there's not much competition out here.
Brian Peterson:It's my only option.
Brian Peterson:But they do they do put on a great event and these are just fun topics to rift through and kind of.
Josh Rosenthal:Yeah.
Brian Peterson:Voice out loud.
Josh Rosenthal:And, and when you're on the top, like ARVIPA is on the top.
Josh Rosenthal:The, the seminal organization in the country.
Josh Rosenthal:This level of observation is important because everyone in the country would follow any change that they make.
Josh Rosenthal:Like the doping thing and all that screening and you know, wada, the testing of like, they're, they're trendsetters.
Josh Rosenthal:And so a close eye on the biggest in our sport is good for the whole sport.
Josh Rosenthal:And so the key takeaway here could be like, yeah, all.
Josh Rosenthal:Every volunteer's like, yeah, we knew this.
Josh Rosenthal:We're fine.
Josh Rosenthal:We just love the sport.
Josh Rosenthal:We don't care.
Josh Rosenthal:We want them to make money.
Josh Rosenthal:That's fine.
Josh Rosenthal:Just.
Josh Rosenthal:It's interesting.
Josh Rosenthal:It's good to know.
Josh Rosenthal:It's.
Josh Rosenthal:I think it's just really good to know.
Josh Rosenthal:So as you make your decision as a volunteer that you go into it aware.
Josh Rosenthal:All right, you put this on my radar.
Josh Rosenthal:Courtney is running Cocodona and I love how you worded this to me in the text.
Josh Rosenthal:Are two hundreds becoming a distraction for our great runners or are they the main attraction?
Josh Rosenthal:Well, well worded because Leah Yangling, a favorite of mine out of Salt Lake City, she chose Cocodona next year too.
Josh Rosenthal:So answer, I want you to answer the question and you asked me, is it a distraction or is it becoming the main attraction?
Brian Peterson:So, yeah, I take, I take it as a distraction.
Josh Rosenthal:Yep.
Josh Rosenthal:Why?
Brian Peterson:I think because it's, it's, it's.
Brian Peterson:We're barely getting the hundred mile distance into a consistent depth of competition on both men and women's side.
Brian Peterson:And it's still a struggle to have, you know, who are identified as the top five, you know, from each men and women's field at the same start line on the same year.
Brian Peterson:So we haven't perfected that piece of the pie yet and we're now distracted with this, you know, this little shiny object over here that is getting equal attention from the media.
Brian Peterson:Cocodona week is probably, you know, bigger than, you know, javelina for sure.
Brian Peterson:It's bigger than Black Canyon for sure.
Brian Peterson:So we're talking golden ticket races, you know, that are within the series for western states.
Brian Peterson:And Cocodona probably exceeds the just spectator and hype fanfare of those races.
Brian Peterson:So athletes are getting positive, you know, feedbacks.
Brian Peterson:Brands and sponsors are getting good eyes.
Brian Peterson:So it's kind of a justification for more to go into that, that event.
Josh Rosenthal:Okay, here's an interesting follow up.
Josh Rosenthal:If it's A distraction.
Josh Rosenthal:And I'll give my answer later.
Josh Rosenthal:So I'm not agreeing or disagreeing.
Josh Rosenthal:I'm saying for you, if it's a distraction, what is?
Josh Rosenthal:As a fan of the sport, knowing that when Courtney competes in a.
Josh Rosenthal:In an event that it's.
Josh Rosenthal:You want to watch it, you at least want to pay attention to the results.
Josh Rosenthal: your, like, what's the dream: Brian Peterson:Something similar to, you know, when she triple crowned it, minus one.
Brian Peterson:You know, I would throw hard rock out and just, you know, Western states, utmb, something else internationally that, you know, shows big depths of field.
Brian Peterson:Follow, you know, again, follow where the best are lining up at.
Brian Peterson:Much like the Golden Trail Series, you know, like you.
Brian Peterson:You know, you're going to have, you know, a lot of the same group, you know, within that series because they've got to get their best four results.
Brian Peterson:So it creates.
Brian Peterson:It creates a forced, you know, depth of competition where you get the same names racing against each other.
Brian Peterson:So that's what I want to see.
Josh Rosenthal:Yeah, that's cool.
Josh Rosenthal:I like that too.
Josh Rosenthal:For me, it's just so hard for me to put it into either one.
Josh Rosenthal:I think, okay.
Josh Rosenthal:From a fan's perspective, just because of the coverage, it gives more, you know, I get to watch her do her thing over the course of three days with coverage that's getting better and better every year.
Josh Rosenthal:And so as a fan, that's fun.
Josh Rosenthal:I get to see her, you know, in the throes of it for.
Josh Rosenthal:I don't know what she'll do it in.
Josh Rosenthal:It's 60.
Josh Rosenthal:I don't even know what to guess, but 60 hours.
Josh Rosenthal:But I.
Josh Rosenthal:So as a fan think, oh, that's cool.
Josh Rosenthal:I get to see her more.
Josh Rosenthal:But when I think about, like, the bigger picture of the.
Josh Rosenthal:Of the sport and the whole year and I first am curious what the trade off is like, what is she not gonna do now because she's doing cocodone Western states.
Josh Rosenthal:Yeah.
Brian Peterson:Well, I mean, I'm not gonna put anything past Courtney.
Brian Peterson:Sure.
Brian Peterson:It doesn't look like, you know, yeah, she's, you know, registered for it.
Brian Peterson:So I don't think she's got a qualifier.
Brian Peterson:So she would have had to have ran something to.
Brian Peterson:To get entry into it.
Josh Rosenthal:Yeah.
Josh Rosenthal:And here's what I think.
Josh Rosenthal:I know what people are thinking is like, hey, Courtney can.
Josh Rosenthal:Why can't she just do whatever she wants?
Josh Rosenthal:Let her have fun.
Josh Rosenthal:Stop it.
Josh Rosenthal:Stop doing this.
Josh Rosenthal:And I.
Josh Rosenthal:On that level, I just don't think that.
Josh Rosenthal:I just don't see the world that way, I don't think for her it's as simple as let her just do what she wants because I don't think that she really legitimately just gets to do what she wants.
Josh Rosenthal:And I think maybe the Venn diagram over what she is contractually bound to do from her sponsors compared to what she wants.
Josh Rosenthal:I bet there is a lot of overlap.
Josh Rosenthal:She seems like a authentically happy person.
Josh Rosenthal:So the good news is that the circle of what she's contractually bound to do and what she wants to do, it almost maybe just looks like one circle, maybe just a little bit off.
Josh Rosenthal:But I do think that she is bound to do things that put her brand, Solomon, all of her brands, Kodiak, go through the list.
Josh Rosenthal:They've got to be on display.
Josh Rosenthal:And Cocodona is a really good place to put all of her brands on display.
Josh Rosenthal:So maybe, I'm sure she meets with the team of Spot with her marquee sponsor, her title sponsor and they plan, I would guess that they plan out their year together and she says, hey, I want to do a 200 this next year.
Josh Rosenthal:And they say, well, hey, Cocodona is where that's going to be.
Josh Rosenthal:This is all speculation, but I think that to me she's, there's an element where she's, maybe she just wants to run a 200 again and 200 plus and then, but there's also pressure from sponsors and so on that level is coca.
Josh Rosenthal:Then the question becomes for her, is Coco Dona a sponsor driven thing or is it a Courtney driven thing?
Josh Rosenthal:And maybe it's a little bit of both.
Josh Rosenthal:Leah.
Josh Rosenthal:It also has a full time job.
Josh Rosenthal:I don't even know how to explain what it is.
Josh Rosenthal:She had told me once and it was so far over my head that I don't understand it.
Josh Rosenthal:But she's not full time, so that's different.
Josh Rosenthal:She probably is more flexible to do just whatever she wants.
Josh Rosenthal:Is it a distraction?
Josh Rosenthal:So I'm, I think I'm going to come in and say, yes, it's a distraction.
Brian Peterson:Yeah, exactly.
Brian Peterson:And I think, you know, again, these are conversations that are just fun to have in the sport.
Brian Peterson:And you know, if Courtney wasn't signed up for Cocodona, we wouldn't be here.
Josh Rosenthal:What would be talking exactly?
Josh Rosenthal:I mean, Jamil keeps benefiting from all of our discussions because our viper is the trendsetter.
Josh Rosenthal:That's why he needs scrutiny to that point as well.
Brian Peterson:Let me get some of the dole then.
Brian Peterson:I need to get some, I need to get some sponsorship money for all these ad placements.
Brian Peterson:We're dropping.
Brian Peterson:So get me on the dole.
Brian Peterson:That's what I'm saying now.
Brian Peterson:Yeah.
Brian Peterson:I mean, yeah, Courtney's fascinating because what I started thinking about is these two hundreds, like outside of the trail running world.
Brian Peterson:So think mainstream, like, you know, Joe Rogan or, you know, the guy at the office.
Brian Peterson:Right.
Brian Peterson:Like, that's what got her kind of the, you know, the orbit.
Brian Peterson:It took her name into an orbit that she transcended the sport.
Brian Peterson:When she did the Moab event, people were fascinated with the distance.
Brian Peterson:They were fascinated by the time in which she beat the nearest competitor.
Brian Peterson:They were just fascinated with the audacity of everything as a newspaper headline.
Brian Peterson:Right.
Brian Peterson:But like within the sport, we know, like back then, like, what was that?
Brian Peterson: That was in: Brian Peterson:I mean, the competitive nature of 200 was nothing of what it is today.
Brian Peterson: d it's, you know, like as the: Brian Peterson:I don't think so.
Brian Peterson:I think it was just the timing of it and the fact that she got picked up on Hogan's podcast that really built her, her name.
Brian Peterson:And now she's benefiting from it to where it doesn't matter what she does, she'll always ride that.
Brian Peterson: mment that just launched from: Brian Peterson:So, you know, again, the buckets aren't totally filled where I think she's done writing her legacy.
Brian Peterson:And I'm.
Brian Peterson:My, my, my, my thirst for more Courtney is quenched at these big races.
Brian Peterson:Like, I want more.
Brian Peterson:Like those, those aren't Scott Jerich numbers.
Brian Peterson:Those aren't, you know, and tracing numbers, you know, and.
Josh Rosenthal:Yeah.
Brian Peterson:And I, I'll throw this at you now.
Brian Peterson:If Jim Walmsley signed up for Cocodona next year, how much more radical of a response or pushback do you think people would be having to Jim, if Jim decided he's running Cocodona?
Brian Peterson:Wouldn't.
Brian Peterson:Would they?
Brian Peterson:I feel like they'd be a little bit more annoyed than Courtney.
Brian Peterson:Courtney gets a pass.
Josh Rosenthal:I mean, I had a.
Josh Rosenthal:I, when you asked that, I had a somewhat of a visceral response to that.
Josh Rosenthal:My initial thing was absolute disappointment.
Brian Peterson:Right.
Brian Peterson:Like, why, why would he be doing that?
Brian Peterson:He doesn't you know, he doesn't need to do that.
Brian Peterson:There's so much more left for him to do.
Brian Peterson:He's better.
Josh Rosenthal:I want to, I want to still see him at West.
Josh Rosenthal:Yes.
Josh Rosenthal:I want to see him at Western States again.
Josh Rosenthal:I want to see him at UTMB again.
Josh Rosenthal:I just want to see him do those over and over.
Brian Peterson:Yeah.
Brian Peterson:Like, I feel like he's better than the Cocodona 250.
Josh Rosenthal:Yeah.
Brian Peterson:And I feel like.
Josh Rosenthal:Yes.
Josh Rosenthal:Yeah, I'm, I, you know, I'm with you on that.
Josh Rosenthal:And that's where I go back to the Venn diagram thing was like, okay, is it just what she wanted?
Josh Rosenthal:Well, fortunately there's eyes and ears to this other point though, is that when a brand, let's just say it's Solomon, chooses to pay her just because I don't know the numbers, I'm just going to use the number 100.
Josh Rosenthal:They're going to pay her $100 all year.
Josh Rosenthal:She's sponsored.
Josh Rosenthal:Well, when that rises up to the decision makers of whether or not they're going to allocate that money to her, it arrives on their desk as a number with a plan attached to that number.
Josh Rosenthal:This hundred dollars is going to get the company and it's going to be a couple of different things, but maybe this hundred dollars is going to get the company $1,000 in sales.
Josh Rosenthal:All the people who are making decisions about these sponsored athletes and people often act like sponsored athletes are like that.
Josh Rosenthal:They're entitled to these contracts when these contracts are only worth anything because that's the tactic that that company thinks will work for them.
Josh Rosenthal:So Courtney, she, the part of the reason that she can't just go do whatever she wants is because there's this very real thing with her contractor when she's up for renewal.
Josh Rosenthal:It's like, well, hey, you only did the Salt Lake foothills 50K, you know, no visibility on that thing.
Josh Rosenthal:So she's got to be doing these things because when it goes up to the so on the financial reporting, it goes and says, hey, you spent this much on marketing on your athletes and this is our revenue.
Josh Rosenthal:Like this isn't quite working.
Josh Rosenthal:That percentage is off.
Josh Rosenthal:And then second to that, there's like the managerial reports that said when we invested in athletes, we think athletes are directly responsible for X of the revenue.
Josh Rosenthal:If those numbers are out of, out of whack, I mean, there are no sponsored athletes.
Josh Rosenthal:So it's a distraction for me as a fan.
Josh Rosenthal:I want to see Courtney like his and Jim.
Josh Rosenthal:I want to see them at the big, the big Marquee one hundreds right now.
Josh Rosenthal:But the two, I think this, I think ultimately, and here's my conclusion on this, is that this speaks to Cocodona's numbers.
Josh Rosenthal:They're the eyes that they've got.
Josh Rosenthal:I think this speaks to that.
Brian Peterson:Yeah, I think so.
Brian Peterson:And again, I think, I think there's different types of athlete profiles in the sport, which is, you know, fascinating and fun where there's, you know, there's people who have natural speed.
Brian Peterson:Like Courtney is fast, you know, like she's ran fast, a hundred ks fast 50 ks.
Brian Peterson:Like we.
Brian Peterson:She has speed, you know, that is real.
Brian Peterson:But she feels at home in the mountains.
Brian Peterson:Like she, you know, clearly wants to go train and prepare and enjoy long days in the mountains.
Brian Peterson:And that's what this event calls for when you prepare for it.
Brian Peterson:So, yeah, no knock on her doing the thing that she loves the most.
Brian Peterson:I just think again, because the sport is providing this distraction, then it allows her to justify doing what she wants to do and enjoys the most.
Brian Peterson:If it wasn't there, she would have to kind of sacrifice some of her joy to go play in the mountains and prepare for 100 milers.
Brian Peterson:But the sport's giving her this and all good for her to take it.
Josh Rosenthal:Okay, so here's what I'm going to tell people is that Wolf Runner said it is a distraction, but it's Jameel Curry's fault.
Josh Rosenthal:I'm really stoked.
Josh Rosenthal:I mean.
Josh Rosenthal:Okay, then just put this on.
Josh Rosenthal:I'm, I'm always.
Josh Rosenthal:I like Cocodona week and I like watching it.
Josh Rosenthal:So regardless, that's going to be a good week.
Brian Peterson:Yeah, totally.
Brian Peterson:I mean, the fascinating thing is that Dan Green, who just came in third place at Javelina and ran a sub 13 hour Javelina is in the field at Cocodona.
Brian Peterson:I mean, it's just radical that you've got, you know, just such a spread in talent.
Brian Peterson:Yeah, that fine.
Josh Rosenthal:Yeah.
Brian Peterson:Again.
Brian Peterson:But I think he's a mountain guy who loves mountain training and, you know, coming off the javelina and not getting the golden ticket, maybe he's just, you know, ready to hit the reset button with a nice 250 miler in the.
Josh Rosenthal:Arizona man for, for Dan.
Josh Rosenthal:And I know he runs for Roman Run Company.
Josh Rosenthal:They've sponsored a few things.
Brian Peterson:He does.
Josh Rosenthal:Yeah, he, he.
Josh Rosenthal:That's got to hurt to get that time and not lead to a golden ticket.
Brian Peterson:Yeah, that's just where the sports at now.
Brian Peterson:It's, you know.
Brian Peterson:Yeah, it's crazy, especially at these races that are fast like that and don't Present, you know, technical challenges other than maybe the weather and fueling strategy.
Brian Peterson:But yeah, I mean they're going out there and ripping sub, sub 7 minute miles for the first 23 mile loop and dealing with the 90 degree heat in the middle of the day and still just dropping these sub 13 hour.
Brian Peterson:So on a mild temperature day at javelina, I mean eventually you might start seeing this drop down into the low twelves.
Josh Rosenthal:It doesn't even make sense, doesn't even register.
Brian Peterson:So what do you got going on?
Josh Rosenthal:Because of my talking about my training.
Brian Peterson:A little bit early at the start of the podcast, you were telling me you might be signed up for something as well.
Josh Rosenthal:Yeah, you know, it's.
Josh Rosenthal:So this is where it's funny because I think about what you just said and then I'm like, I'm gonna, I'm signed up for the Paris marathon.
Josh Rosenthal:I had got, I, I signed up a little while ago and I got in, I thought I got in.
Josh Rosenthal:And then I was talking with Joe Corcion, he's like, I, he said, I think 800,000 people try and sign up for that thing.
Josh Rosenthal:There's no way that you're in.
Josh Rosenthal:I'm like, I think I'm in, I don't know.
Josh Rosenthal:And I couldn't find the email and this is typical me.
Josh Rosenthal:So I was like, I don't know, I think I'm in.
Josh Rosenthal:And I got an email yesterday that said, congratulations, you are definitely one of the ones who are in.
Josh Rosenthal:And get ready, it's April, whatever.
Josh Rosenthal:And my takeaway is like, okay, can I get sub 4 hours?
Josh Rosenthal:And compared to what we're talking about with javelina, but you know, I'm going to put some number on it because in ultras I never run for speed and that's part of the fun.
Josh Rosenthal:Like it's, it's because we've learned my intensity surrounding business and sort of my idealism as a father and husband and family man.
Josh Rosenthal:Like for me, mountain, ultra trail and desert Ultra trail is a moment where I can just turn everything off and just be very, very present.
Josh Rosenthal:And so time hasn't mattered.
Josh Rosenthal:Now I'm going to run the Paris marathon and I'm, I feel, it feels very bizarre to me to be thinking, okay, I'm thinking time again.
Josh Rosenthal:I'm thinking all this sort of stuff.
Josh Rosenthal:It's like, it feels like I'm clocking in for work all of a sudden to do it and I'm a little overwhelmed because I'm so out of shape right now.
Josh Rosenthal:But on the, on the other hand, I looked at the course and it's, it's a, I mean, if you like Paris even a little bit, it's just a unbelievable course.
Josh Rosenthal:So I don't know.
Josh Rosenthal:Do you have road marathon experience?
Brian Peterson:No.
Brian Peterson:No.
Brian Peterson:Because yeah, I mean I, I went straight from like running in high school and you know that regimented all about seconds and splits and, and such.
Brian Peterson:And so when I went back into running I was like, man, like it doesn't sound fun to chase splits and 5k and half in marathon time.
Brian Peterson:So I just got straight into the trails where like you said, you, yeah, you get away from it a little bit.
Brian Peterson:But like, I don't think, I don't think you should ever totally lose track of fitness and.
Josh Rosenthal:Yeah.
Brian Peterson:And form and doing the things that make you a faster, more efficient runner.
Brian Peterson:And so I think you'll benefit tremendously from this block and hopefully you'll, you'll learn something and you'll, you'll use it going forward.
Brian Peterson:I think that's the biggest mistake.
Brian Peterson:You know, some of the people who get into ultra running for the, the soul of it and just turning things off and running, that's one of the ones that they make is because you still have to be aware and do the things as a runner, you know, that builds the right fitness and economy to be successful at 100 mile distance.
Josh Rosenthal:So yeah, I was always surprised as I was building borderlands and just getting to know more and more trail runners that way.
Josh Rosenthal:To me I just thought, you know, if you're a trail runner and the way that we describe it and you, I think you've described it better.
Josh Rosenthal:This mindset of a, of a trail runner and how we think.
Josh Rosenthal:I was surprised at how many people were.
Josh Rosenthal:While they were like, we are, we were this trail running group and doing stuff together as trail runners went off and ran.
Josh Rosenthal:We're running road marathons also.
Josh Rosenthal:Like they're there, there's.
Josh Rosenthal:There's a constituency of people who will never run on the road and will talk shit about the road.
Josh Rosenthal:And then there's this other group that is all in with the community because they have the, they have the mind of a trail runner, even though they'll still go out and have a blast on the road.
Josh Rosenthal:And that, that's.
Josh Rosenthal:I'm trying to summon that energy where it's like, I'm not gonna, I can't abandon my trail runners.
Josh Rosenthal:And to me that feels like the same thing as like if I'm a punk rocker, but I have to wear a suit and tie to work.
Josh Rosenthal:Like I'm still, I'M not, I'm not abandoning that part of who I am.
Josh Rosenthal:But maybe my question to you is this because I think you've articulated better.
Josh Rosenthal:I don't have to be, I mean, a trail runner.
Josh Rosenthal:I can still be a trail runner while I'm running the Paris Marathon.
Josh Rosenthal:What do you think of that statement?
Brian Peterson:Absolutely.
Brian Peterson:100.
Brian Peterson:Yeah, yeah.
Brian Peterson:No matter where.
Josh Rosenthal:What does it mean to be a trail runner if not 100?
Josh Rosenthal:Running on the trails?
Josh Rosenthal:Because I'm not running on the trails.
Josh Rosenthal:But what, so what, how, what does it mean to be a trail runner?
Brian Peterson:I think like you said, it's kind of that not embracing typical running stereotypes.
Brian Peterson:You know, it's that, is that excitement and you know, desire to want to wander, you know, a little bit, you know, to hear the sounds of the trail crunching.
Brian Peterson:Right.
Brian Peterson:Like to long for that type of experience.
Brian Peterson:Like, it's just, it's a guttural thing.
Brian Peterson:Like you're not going to feel necessarily in your environment, you know, in a 50,000 participant road marathon.
Brian Peterson:Right.
Brian Peterson:But you, but you are still going to be surrounded by people who love running.
Brian Peterson:And I think you're going to be surprised, surprised with how much you're going to connect with the experience.
Brian Peterson:You're not going to feel like a fish out of water because yeah, you're, you're a trail runner, but you're a runner first.
Josh Rosenthal:Yeah.
Brian Peterson:It's not the other way around.
Brian Peterson:Like it would be like if you were in a, you know, some sort of like seminar with musicians and.
Josh Rosenthal:Yeah.
Brian Peterson:Just because you're talking to somebody who doesn't play music the same genre you do, you're still gonna feel like they're in my community more so than anybody else when it comes to music and talking about things.
Brian Peterson:Like you're gonna, you guys are probably gonna be inspired by similar things, but you're just gonna express that inspiration in a different, you know, basically, or a different lyric.
Brian Peterson:Same thing with the running marathon.
Brian Peterson:They're runners just like you.
Brian Peterson:They just express their.
Brian Peterson:Yeah, they're running in the pursuit of a road marathon.
Josh Rosenthal:Yeah, that's really good that, that analogy.
Josh Rosenthal:I lived it recently within music.
Josh Rosenthal:There's.
Josh Rosenthal:There's a guy here that I met from Israel and he's a professional, like really interesting, like free form jazz saxophone player.
Josh Rosenthal:And you know, I could never comp that on a guitar.
Josh Rosenthal:I could never play along with that on a guitar.
Josh Rosenthal:But there was still a shared like language around music that you can keep going up higher until eventually it's like, okay, maybe the only thing we have in Common is that these are these, this is music.
Josh Rosenthal:Then our specialties go way off.
Josh Rosenthal:And so, yeah, to your point, I mean marathon's not that far away from what I love.
Josh Rosenthal:But you know, I've just always just loved the 100 miler.
Josh Rosenthal:And so some, maybe on some levels my, I'm a fierce monogamist.
Josh Rosenthal:That's how I talk about my fandom of Texas Tech football.
Josh Rosenthal:Like, I just can't.
Josh Rosenthal:Even though I paid tuition at the University of Utah, my loyalty was to Texas Tech football.
Josh Rosenthal:So with this it feels like, you know, it feels like I'm being disloyal to the.
Josh Rosenthal:It's, you know, so done.
Josh Rosenthal:But you're right.
Josh Rosenthal:Like you're still surrounded by.
Josh Rosenthal:We still got that running thing in common regardless of how we express it.
Josh Rosenthal:I think that's interesting and philosophical.
Brian Peterson:Yeah.
Brian Peterson:And I mean and you've got tattoos, you've got a beard you're probably going to wear, you know, path projects or some other, you know, trail running brand.
Brian Peterson:So you're going to look like I'm gonna still be.
Josh Rosenthal:Yeah.
Josh Rosenthal:Make sure they still know.
Brian Peterson:Exactly.
Brian Peterson:They're gonna know.
Brian Peterson:But definitely.
Josh Rosenthal:Yeah, yeah.
Brian Peterson:Surrender to the process.
Brian Peterson:You know, you've got to go into a road marathon training differently than going into a hundred miler.
Brian Peterson:Like that's what I was listening to David Roach about or people talking about him is like the way he approaches these things is all about specificity, you know, like he won't, you know, if he's got a treadmill workout because he needs to hit certain paces and the weather outside sucks.
Brian Peterson:He' getting on the treadmill and he's hitting the paces.
Brian Peterson:That the body needs adaptation.
Brian Peterson:He's not, he's going to sacrifice fun and pleasure for fitness and the science of what he's trying to build his body to do.
Brian Peterson:Whereas there's other in the trail running sport who they don't want to make that sacrifice.
Brian Peterson:You know, they'll go out and do, you know, a six hour day in the mountains which is still building fitness, but it may not have been building the specificity that they needed at that top end.
Brian Peterson:Right.
Brian Peterson:So there's that balance and trail in road marathon.
Brian Peterson:There's, there's like zero balance.
Brian Peterson:You've got to just commit to the training plan, the process, show up on race day and let it rip.
Josh Rosenthal:Yeah.
Josh Rosenthal:And I was inspired by the conversation I had with Jacob Pusey.
Josh Rosenthal:I've mentioned it a lot and I've started to find it.
Josh Rosenthal:But he just talks about.
Josh Rosenthal:Because he's got experience in both trail and ultra.
Josh Rosenthal:Ultra trail, sub.
Josh Rosenthal:Ultra trail marathons.
Josh Rosenthal:And just talking about finding that there's just a.
Josh Rosenthal:There's a unique rhythm that's only available to road runners that we don't have on trail trail.
Josh Rosenthal:We have a unique rhythm that's only available to trail, not available to road, but this redundant.
Josh Rosenthal:One foot in front of the other, absent minded running.
Josh Rosenthal:I don't know how else to think about.
Josh Rosenthal:That's what I'm celebrating with it is that I can get into the rhythm on the road.
Josh Rosenthal:The terrain is the same.
Josh Rosenthal:I can really like uh.
Josh Rosenthal:It feels almost like a meditation opportunity.
Josh Rosenthal:Like I can really just settle in, feel my body, find this spot and then just where the ultra trail person in me comes out, I can just do the work.
Josh Rosenthal:And that to me does sound like fun.
Brian Peterson:Oh, it's.
Brian Peterson:Yeah, I love it.
Brian Peterson:I mean I long for that trail that I can still run with my mind shut off because you know, I.
Brian Peterson:Yeah, like, like my.
Brian Peterson:Yeah.
Brian Peterson:I don't really run a lot of trails I'm not familiar with because it's so annoying to have to like be glancing at my phone or my watch or trying to remember where the turn is.
Brian Peterson:Like I love a route that I have memorized and I love a route that has that ability to just like turn the mind off and still just run, you know, on autopilot.
Brian Peterson:I hate over technical trails where I've just got to have my head just like hunched down and every step is a intentional step and you've got to react to a rolled ankle and off camber land.
Brian Peterson:Like that's, that's.
Brian Peterson:I don't like that.
Brian Peterson:So I am still very much that road runner that likes that metronome pace where you just lock in and go and then, you know, I've got to adapt to being more open to power hiking and technical trails.
Josh Rosenthal:Yeah.
Josh Rosenthal:Yeah.
Josh Rosenthal:Only reason I like the.
Josh Rosenthal:In the middle of the race, like having to find every flag is because it forces you to walk with an excuse.
Josh Rosenthal:If you run too fast where you run too fast in those sections, you just, you could get lost so easy.
Josh Rosenthal:So you like have to get to one flag, stop, wait till you see the next flag and then go.
Josh Rosenthal:Road running.
Josh Rosenthal:There's no excuse.
Josh Rosenthal:I mean it's just like if, if you've got it, unless you just have to stop, there's no excuse to stop.
Brian Peterson:Yep.
Brian Peterson:So what's your plan?
Brian Peterson:Are you going to get a coach, you think for this build up or.
Josh Rosenthal:I, I have been kicking that around.
Josh Rosenthal:Um.
Josh Rosenthal:Cause I do feel like I'm in the place where I can do marathon training, not in the place where I can do ultra.
Josh Rosenthal:I want to do ultra road eventually.
Josh Rosenthal:So yeah, I'm, I'm contemplating that because if I am going to set a goal time, I do need help to get the goal time.
Josh Rosenthal:Finishing feels like no problem.
Josh Rosenthal:I could, you know, walk the thing and you know, get it done in six hours.
Josh Rosenthal:But yeah, probably going to get a coach.
Josh Rosenthal:I'm going to probably tap, believe in the run.
Josh Rosenthal:Just help me find the right gear.
Brian Peterson:Oh, you got to get a super.
Josh Rosenthal:Because if it's up to me, yeah, if it's up to me, I would just choose the best looking shoe.
Josh Rosenthal:But I need to find a shoe that actually, you know, works with who I am and how I run.
Josh Rosenthal:On that point the other day I went to the Adidas store and I held their.
Josh Rosenthal:It doesn't even feel real.
Josh Rosenthal:They have like a super, super light shoe where the upper is like translucent.
Josh Rosenthal:You can see through it.
Josh Rosenthal:It's so light.
Josh Rosenthal:It's lighter than my iPhone.
Josh Rosenthal:Wow.
Josh Rosenthal:It's unbelievable.
Josh Rosenthal:But yeah, and it's so when they talk about those being like a single use or a hundred mile use if it felt so fragile.
Josh Rosenthal:But yeah, I want to, I want to shop around and find the right shoes for it all.
Josh Rosenthal:That kind of sounds like fun.
Josh Rosenthal:I've never, I've never, I've never been in that space.
Brian Peterson:So it's crazy how the.
Brian Peterson:Not to get too off track here, but it's crazy how the road running shoe has come 360 to the initial.
Brian Peterson:Like waffle iron Nike that Bowerman made for Prefontaine.
Brian Peterson:Like he would, he would.
Brian Peterson:The first Nikes, they, they would disintegrate after like you know, one mile on the track.
Brian Peterson:And now they're like, hey, that's actually a good business model.
Brian Peterson:Let's go back to that.
Brian Peterson:Let's make a $500 shoe that they can run one marathon in.
Brian Peterson:And then they're basically, you know, they're trophies.
Josh Rosenthal:Good point.
Brian Peterson:You just put them on the wall with the time and the date and that's exactly right.
Josh Rosenthal:That's what they are.
Josh Rosenthal:They hang with the.
Josh Rosenthal:Because you can't ever wear them again.
Josh Rosenthal:That is, that's a great observation that we, we've regressed.
Josh Rosenthal:I wonder if it is.
Josh Rosenthal:That's a business model or if that's like as engineers, can't you make it last longer?
Josh Rosenthal:I don't know.
Josh Rosenthal:I'm not an engineer.
Josh Rosenthal:I don't know how hard that is.
Josh Rosenthal:But couldn't you make it last?
Josh Rosenthal:5 times longer.
Josh Rosenthal:Same weight.
Brian Peterson:Sure.
Brian Peterson:I mean, there's somewhere there's a French engineer with his accent, like, oh, we cannot make it more.
Brian Peterson:You know, the performance of it would be sacrificed if it lasts one mile longer than 26.2.
Brian Peterson:You know, like.
Josh Rosenthal:Yes.
Josh Rosenthal:A purist.
Josh Rosenthal:Yeah.
Josh Rosenthal:Yeah.
Josh Rosenthal:Well, yeah, I do.
Josh Rosenthal:So the gear stuff is fun.
Josh Rosenthal:Like, you know, I've been doing those episodes with Believe in the Run, and I've never been a big gear guy.
Josh Rosenthal:Like, I.
Josh Rosenthal:Even to this day.
Josh Rosenthal:And, you know, I've owned dozens of guitars.
Josh Rosenthal:I could never tell you the model number of any single one of them.
Josh Rosenthal:I could tell you the main brand, but I've just never drilled down.
Josh Rosenthal:Always not guitars, but shoes.
Josh Rosenthal:Always shows how they look.
Josh Rosenthal:So I'm excited to do this.
Josh Rosenthal:It gives me.
Josh Rosenthal:Gives me some purpose in my running right now.
Josh Rosenthal:I haven't had purpose in my running in a while, so I haven't been running as much.
Josh Rosenthal:So, you know, I'm what, seven months out at this point?
Josh Rosenthal:Six months out.
Josh Rosenthal:Is that true?
Brian Peterson:Yep.
Josh Rosenthal:So it's something to do.
Brian Peterson:Yeah.
Josh Rosenthal:And I need that and fueling, too.
Brian Peterson:You know, you're going to have a whole different fueling strategy.
Brian Peterson:You're going to have to learn, you know, how to be fueling at a faster pace than you're probably ever used to, which takes, you know, takes practice, both the gut and just the mechanics of it.
Brian Peterson:Like, it's pretty tough.
Brian Peterson:You know, you're running at your, you know, you're going to go probably like, what, 8, 8:30 pace?
Brian Peterson:If you're trying to go around four.
Josh Rosenthal:Hours, that'd be a dream.
Brian Peterson:Yeah.
Brian Peterson:So if you're going.
Brian Peterson:If you're running an 8:30 pace, like it's.
Brian Peterson:It's a little bit harder with one hand to rip that gel out and eat it than walking or.
Josh Rosenthal:Yeah, good point.
Josh Rosenthal:That's interesting.
Josh Rosenthal:And breathing, I feel like breathing while trying to eat, while trying to run, breathing while eating and running quickly.
Josh Rosenthal:That causes some major problems for me currently.
Brian Peterson:Yeah, I'm excited for you.
Brian Peterson:Yeah.
Brian Peterson:I mean, I.
Brian Peterson:Yeah, we'll see.
Brian Peterson:Yeah.
Josh Rosenthal:Yeah, we'll talk about it as it develops, too.
Josh Rosenthal:It'll be fun to talk about what shoes end up going with and, you know, just the whole story.
Brian Peterson:So I think we came full circle.
Brian Peterson:We talked a little bit about how Cocodona, you know, distraction or the main attraction, and, you know, I mean, road marathons and things like that could also be in that same bucket.
Brian Peterson:Yeah, there's a lot of ways to get out there and go run, so whatever way you choose.
Brian Peterson:Just make sure you keep tuning into.
Brian Peterson:Yeah, keep.
Brian Peterson:Keep listening to our two whack job takes.
Josh Rosenthal:All right, man, let's do this again.
Brian Peterson:All right, buddy.
Josh Rosenthal:See you.
Josh Rosenthal:It's too real cold, too.
Josh Rosenthal:Oh, hey, don't forget, episode 100 is coming up next week, and it's going to be super special.
Josh Rosenthal:I've been working on it for about two and a half months.
Josh Rosenthal:Stay tuned.