She built a multi-seven-figure branding agency, then found herself hiding vodka in a water bottle just to get through the day. Andrea Ingstrom's story doesn't start with a strategy. It starts with rock bottom, a husband who drew a line in the sand, and a decision to get sober three weeks before the world shut down.

Nine months later, she sold the agency. Then she started completely over, betting on herself with a $2,000 offer and no ad budget. She closed $64,000 in six weeks and $134,000 in her first 90 days, all from picking up the phone and asking. Today she runs six-figure months working three days a week.

In this episode, Andrea talks about what's really happening inside a woman who won't charge what she's worth, why confidence comes from action instead of the other way around, and the exact four-step process she uses to turn a single DM into a client. If you're grinding without seeing the numbers move, this one hands you a way through.

A note for listeners: this episode includes an honest conversation about alcohol misuse and recovery. It's shared from a place of strength and healing, not crisis.

About Andrea Engstrom

Andrea Engstrom is a seven-figure business coach and founder of BOLD Mastermind, helping women entrepreneurs build six- and seven-figure coaching businesses with clarity, confidence, and authenticity. Host of The Andrea Engstrom Show, she's known for blending bold strategy with mindset and soul-aligned success. When she's offline, she's at the hot springs in Colorado or with her grandboos in Kansas.

How to Connect with Andrea:

• Website: andreaengstrom.com
• Instagram: @coach.andreaengstrom
• Facebook: facebook.com/likeandreaengstrom
• The Andrea Engstrom Show on YouTube: Watch here
• The Andrea Engstrom Show on Spotify: Listen here
• Awaken Your Magnetic Magic - Her book: Bold Confidence, boldconfidencebook.com

How to Connect with Nikisha:

• Nikisha King Website
• IG: @Nikisha.King

Fully Booked Workshop

If you're in the tri-state area (New York, New Jersey, Pennsylvania), or you've been in business two or more years and you're tired of webinars you never actually implement, this one's for you.

On August 25th at the Embassy Suites in Berkeley Heights, New Jersey, Nikisha's hosting Fully Booked, a full-day, in-person workshop for women business owners ready to fill their calendar.

Click Here to Learn More about Fully Booked Workshop

Welcome with your host and business guru, Nakisha King. This podcast is the ultimate destination for women creative entrepreneurs who want to break free from burnout.

If you are overwhelmed by client demands and feel like you're doing this all alone, you my friend, are in the right place. Now let's dive in for steps to take back your time and some simplify your workflow.

All right, Nikisha, take it away. Hello and welcome to the Iconic CEO podcast. Today's guest is Andrea Ingstrom.

She's a seven figure business coach and co founder of Bold Mastermind, Bold with a capital B O L D and the woman behind the Andrea Ingstrom show.

She built a multi seven figure branding agency, sold it, and has spent years helping women entrepreneurs turn their expertise into high ticket coaching businesses that actually pay them. My kind of human being. She is bold, she's strategic, and she is here. Andrea, welcome to the Iconic CEO podcast.

Oh, thank you so much for having me. This is such a pleasure.

Now my audience knows when I have a guest on sometimes these people are new to me. So Andrea is new to my world.

So, so that means we're going to have a great time because I'm going to be very nosy and that's what a podcast is all about. So first and foremost you built a multiple seven figure branding agency, you sold it and then you started over again.

Right, Coaching women entrepreneurs, what did that transition teach you about what it actually means to own a business versus running one?

Yeah, so when I built my branding agency, I didn't have the tools that I that I have today. I built it up to, you know, have about 30 team members over the course of five years. That's a really fast growth.

And what I found was that I was relying on escape activities. And so as we would close new clients, I would say let's celebrate and we would crack open a bottle of really nice whiskey.

And pretty soon the celebrating turned into coping.

And I found myself in a state where I was waking up at 6:30 in the morning to start my day and pouring vodka into my coffee cup to try to manage the stress of maintaining this machine that I had built.

And I'm so excited to report to you that like about three weeks before COVID hit, I came to a breaking point in my marriage and in my life where I knew that something had to change. And I got sober.

And I just wanna say how good God is that he brought me to that three weeks before COVID Because that would have been the easiest time in the world to isolate and for no one to know what was going on with me.

And so during that season where all of us went home, I spent that time going deeper in reflection and working on my spiritual fitness and working on my marriage and getting the help that I needed. And about nine months later, we got an offer to sell the agenc. My husband and I were like, this is incredible.

This is.

So. This feels like absolutely the right thing to do. But I had so much identity connected to who I was as the face of that company that it.

It felt really uncomfortable. But I was like, okay, what. What is next? I have no idea what to do next.

And so I actually got into real estate investing for a couple of years, and I met a group who I learned a lot of good things from. And pretty soon after that, they invited me to be a coach in their program. And they.

And I became a business coach and a mindset coach and a salesperson and a recruiter and. And helped with marketing things. And I did that for a couple of years. And I. I did. I did $2 million in sales for someone else's company.

The year before I launched my own coaching business.

And so I found myself in this place where I was like, I know that this is not all I'm meant to do, because here I was on coaching calls telling women that if you're working for someone else, you're building their dream instead of building your own. And I was building someone else's dream. And so there was this moment where I was listening to a podcast.

Podcasts change lives, I gotta tell you, Right? And Amy Porterfield was talking about her book coming out called Two Weeks Notice.

And she described this time in her life where she was working with Tony Robbins, the biggest coach in the world, doing amazing things with amazing people, and basically crying in her pillow at Light. And I was like, that's me. That's me. What do I do? And she said three words that changed my life. She said, bet on yourself.

And she said she put a date on the calendar and launched her program. And I. So I put a date on the calendar, and I called the people I was working with, and I was like, I'm so excited. I'm launching this thing.

And they're like, well, you can't work for us while you launch your own thing. And so I said, I gotta go. And I made that hard decision to bet on myself.

And I walked away from a $12,000 a month steady gig income to launching my own thing. And in the first six weeks, I did $64,000 in sales. And in my first 90 days, I did $134,000 in sales. And now it's three years later. And I do.

I do six figure months working three days a week. And so we never know where our journey is going to take us.

But I'm so grateful for those moments in my life where I came to that breaking point and said something has to change. And. And I have to do something different because the. And the people that you meet along the way makes all the difference, right?

They do. There's something you said in the beginning. I'm gonna do two part. Two parts from what you shared with me. In five years, I built a team of 30.

Yeah.

And that skill right there is the same skill that took you to 64, 000 in the first. The first what? Couple of weeks?

Six weeks.

Yeah, in six weeks. And those skills is where I want to get the nitty gritty. Because the person who's listening to this, they haven't heard that I can hear that.

But they are just in the wow of oh, my God, rapid growth. Right. And you left this secure job of 12, 000amonth. When you scaled your company to the 30 team members in five years, what you had a belief in you.

There was something you were thinking because you didn't think, I'm going to do this by myself, because a lot of women founders do that. You didn't do that. You did something else. And I don't know where it came from. So tell us, where did that come from?

Did it come from a background of entrepreneurship? Did it come from. I don't got time to do this on my own. Did it come. Did it come from.

I want people to celebrate with me, so I need to get people in this company. Like, where did that come from? Tell me.

Yeah, yeah. So before I launched that agency, I was working with a brilliant coach. Not coaching me necessarily. I was their team member.

And so I had the opportunity to be in the rooms and. And learn from the business growth principles that they were teaching. And. And by the way, it was my dad I worked with.

My dad is a brilliant business coach and business broker. He works on massive deals, but also like, really digs in with entrepreneurs. And so I had learned some principles in that experience.

When I launched that business, he was right there along with me and like, okay, now it's time. So I borrowed confidence from someone who was smarter than me and had more business experience than me. I wasn't trying to do it all on my own.

And I knew that I needed people that were better than Me at the things that were important to me to do in our agency. And so one of the first things I did was hire a brilliant creative director because I'm, I'm pretty good, but he was great.

And a copywriter, that was just incredible. And they, and so being in the room with other brilliant creatives and people who were also dreaming bigger and said, what could we, what could we do?

Because we started out selling $5,000 packages and then it became 10,000 and 20,000. And by year three, we had our sights on a million dollar contracts.

We were like, that's the level of client we really want to work with because it's going to allow us to do the things that we w. Could do for small business owners and then midsize business owners. And so then we were. And so we, we had this vision of being able to do brilliant stuff that just really lit us up as a team.

And we said, what would have to happen for that to be true? What would they have to see from us?

And one of the things that we did was we actually started creating the type of content that we wanted to produce for people to pay us for it. And so we, we created like really beautiful. We want it.

And the client we were going for when we were in that growth mode, the one that we were like, that's the one we really want was tourism. It was the tourism account for the state that we lived in.

And, and so we were like, we need to have beautiful outdoor footage, beautiful like lifestyle footage. And it was so much fun.

And so we looked for opportunities to create that and did some like sponsored videos with big brands that we were like, we're like, we're just going to do this, this type of content for free because we know it's going to earn us the million dollar account.

And so we had businesses that were working with us that were paying the bills, but then we would do fun projects and our team was like showing up on weekends to do this kind of thing because they're like, yeah, that's the client. That's the type of client we want to work for. And it wasn't me driving that necessarily.

It was a team of beautiful, creative, spirited people that said, this is what I really want my life to look like. I don't want to just make videos for dentists.

I want to make videos about fishing and, you know, beautiful food and like people like loving their life. How can we get accounts that allow us to do the kind of work that we really want to do?

Because I think when we're getting started, we take on business that pays the bills. But isn't the thing we really want to do because we're. We got a, we got to pay bills.

But it also feels really scary to just say no to everything else and just pursue the, the one thing. And when you've got a team of 20 and 25 and 30 people, you don't get to just say no to things that pay the bills to just say no.

We're just going to make cool things that we love.

But the willingness of my team to like rise to the occasion to build the portfolio that was required to land the level of clients that we really wanted. I have to give kudos to them because they turned up for that.

They were like, yeah, this is the vision of what we, what kind of work we really want to do.

In your experience there, were you the chief visionary officer or did the team come up because you reverse engineered it? You said we want to go for this company. In order to go to this company, we should show this.

In order to show this, we got to show up on the weekend to do that. See how. So we call that reverse engineering. I don't know if your dad taught you that that's what you did. And I was like, I can hear it so clear.

A lot of women founders don't do that because they don't know how to believe in the vision. They don't, they don't even know how to dream up the vision to work backwards. They're struggling on the day to day and they can't even fathom they.

That they could be a hundred leads in their inbox. And they need a system to. Cuz I'm a system coach. They need a system to manage that.

They're thinking about the one off that they get once in a while that feels so easy writing a custom email. Right. And I'm like, no, think about the bigger vision of it.

Yes.

So I love that. But do you felt like in that moment, I don't know if that was your title but you were, you were a chief visionary officer.

Cause you was like we should go for something big.

Yeah. Yeah. I think I had a role as visionary officer. But one of the things I think is my strength is collaboration.

Like I wanted to build a team that was so lit up about what they were doing that I said what kind of client would you like to work with? Because I can sell like crazy. I can get us in front of that opportunity. But what is the. What is, what is your vision for what you.

What kinds of Work you really want to do. Because part of it for me was I wanted to retain amazing talent.

And for me to just be the driver of this is the type of work we're going to do versus saying what kinds of clients are.

Would you love?

Because I'll go get them, I'll get us a meeting, I'll, you know, I'll put the piece, I'll, I'll hire the right people to execute on the work. But what would you really love to do?

And so I think for me, like I was probably during that season more motivated by creating a thriving team that loved showing up to work for me. And then I was saying, oh, that's my vision for what it was. I'm, I'm more of a, like, I want to hit numbers in sales.

I want to have a team that's killing it, that's feels so good to show up for work. And I want the collaboration.

I want them to love what they're doing every single day and put the systems in place that allow them to not have to do things that they hate, but really focus on their highest value activities.

And so one of those things that we've got really good at was making sure that my creative team didn't have to focus on client service and the detail stuff that took them out of creativity.

And so we became one of the places in town that people were like, you wanna work for them because not only do they do amazing creative, they have this really cool team environment and you're going to be able to focus on the thing that you love. And so for me, it wasn't like I saw what kind of client. I said, I see the numbers that we're capable of, the type of team that we can truly become.

What do you want to do? And let me, let me take that and elevate it and say, how can we position ourselves as the people who land those kinds of gigs? Yeah, so good.

Now, I don't know my listeners, but I'm asking if it was so good, what brought you to that vodka in the, like coffee or tea in the morning? Like what, what transitioned you to that space? Because remember, five years, 30 team members.

So yes, it did scale quickly, but what was the pressure you were feeling that you needed to numb it out?

Yeah, it was in part it was challenges in marriage. That was, that was one thing.

Okay, that's outside of the work.

Yeah, that's outside of the work. It was the pressure of being responsible not just for 30 team members, but all of them have family and people that Rely on them for that paycheck.

And because we were, we grew so, so much so fast. It was. It always felt a little bit like we are like one lost client away from having to let go of people.

And I think I, I felt so much pressure to take care of everyone that I. And that I wasn't taking care of myself. And one of the things that I've learned in my sobriety is that women can.

Can move from casual drinking to alcoholism in a weekend. It can happen so fast. And, and, and for me, it was insidious.

It was like I would pour an extra glass of wine at night and call it self care because I wasn't showing up for myself to do the self care. And when you are, you know, and I had two little kids at the time. I had 30 team members. I had people, I had a hundred clients with expectations.

And we would always make this joke that in that we. We pick up whichever baby is crying the loudest.

When things get really busy, you just deal with the thing in front of you that needs to be addressed immediately. Um, and we worked really hard to put systems in place and to. For client support and service.

But when something goes sideways at the end of the day, like that client wants to talk to me because I was the one that closed the, closed them on working with us. And so my, my days became more filled with, and also team challenges. Like, we've got 30 creative people and personalities. And, And I think I get.

I got really emotionally invested in wanting to make sure everyone was happy. And this is, this was such an important learning. I am not responsible for other people's happiness.

I tell my client all the time, all the time, you're not responsible for their joy. That's not your job.

That is not your job.

And so when I, you know, it took me getting sober and doing some work on myself and working on my spiritual fitness to recognize that that is not my job. But I made that my job, and it wore me out.

And when you're taking care of everybody else and working really hard and being a people pleaser, I was a people pleaser for my clients. I was a people pleaser for my team. I was a people pleaser for my family. And, and then at the end of the day, I was like, there's nothing left.

Like, I am tapped and spending enough time, months, years in that state of just like, I'm tapped. Like, I take ownership for the challenges in my marriage because I was operating from a empty cup and I wasn't doing the thing to fill My cup.

And, and we're still married. Like, I just, we just celebrated 17 years together. And so I'm, I'm so grateful for that.

And my kids are awesome and you know, and, and my business is awesome. But it, it took me going through that experience of just feeling completely empty and, and I had to hit a breaking point. And we call it rock bottom.

Right, but rock bottom is wherever you stop digging. And so some of us need to stop digging.

Exactly, exactly.

The other thing that was so interesting is that when you just said I had to pour into myself, I don't think when you were going through it, you had that on your mind when you were going, I wonder. Your breaking point is a point where you know you need to do something.

But I don't know if you came to that breaking point on your own or your husband was like, if you don't do this, this is going to happen. And, and it was so serious that you felt the fear of that action, that you were like, okay, okay.

But I don't think you ever was like, I'm at my breaking point and I need, I need to go do this. I know you felt like, I need a change. But I mean, when you're pouring vodka and whatever, you're like, listen, I'm a change tomorrow.

That's so right.

No, I feel like you know me, like, like that was literally what happened is, you know, it was like Super Bowl Sunday and I had drank way too much at my folks house, at the party, at my parents house. And I was like, I'm just going to stay overnight with her and then I'll take her to preschool in the morning.

And that was my excuse to keep drinking that night. And I woke up in the morning and I took my daughter to preschool and then I went home to like change and get dressed. And that was a Monday.

I had to go to work. I finished the bottle in my car, in the, in my parking garage where I live. And I do not remember what happened after that.

And I woke up seven hours later with my stuff, my purse and my keys in the door and like all my stuff outside the door. And I had to call my office and say, this is what happened.

Like I was a no call, no show to my own business, my clients, my team, and you know, my husband.

Over the next, over the course of the next couple of days, because I just called in and I was like, I needed a couple days here because I, I hadn't been through something like that before, like that I hadn't taken it that Far before.

And, and my husband came home, it was a day or so later, and he said, listen, I'm taking the kids and I'm going to go to your parents house and we're going to stay with them. Because he said, I'm going to get sober.

And, and he and I, there's not like a, oh, I'm worse than you, or like, we don't like to compare notes when it's like I'm a worse alcoholic than you are. But he said, I'm gonna get sober and I'm taking the kids and I'm going to your parents house.

You can either stay here and be drunk or you can come with us and get sober. And I said, I'm coming with you.

Yeah. Because your family's everything.

Yeah, yeah, yeah.

I'm so grateful that he had the courage to do that because not everyone has the capacity when you're that far into your alcoholism, not everyone has the capacity to say, I'm coming with you. And so I'm, I'm really grateful for him that he, that he drew a line in the sand because that was the wake up that I needed.

So good. And I'm assuming he was also drinking like heavily where he was like, I'm going to go do what I have to do. But here's the thing.

As much as you're a people pleaser and that was part of this story, I feel like it's the same thing you use. When he said I'm going, he was like, I'm coming too. Because it may not sound like you're pleasing anyone and you weren't.

Because people pleasing, a negative connotation that you're just pleasing people for their benefit. In that one, you made a choice, but it wasn't about pleasing people.

Like, you weren't trying to appease him and like, I'll go because you want me to go.

Right.

But your family meant a lot for you. They were your people. You would do anything for your family.

So when I think of that word with them, it wasn't to get your husband off your back, but it was no, you are my family and I want to please you guys and I love you guys and I want to be with you guys and I would do everything I can in my power to be with you. Sometimes we don't translate that into people pleasing, but what people pleasing is, is that I love you more than me at times.

So I'm willing to give up myself for you. Do you understand? Like that's, that's what we don't realize because we have labels to things, but the labels, nothing.

It's the human and the personality and the spiritual being that you are. And sometimes it looks like a negative thing, but the same negative thing is your power, but it's how you yield the power.

And that is something I wish people notice. Because whatever my good thing is, I promise you it's the opposite too. It's like my double edged sword.

Yeah, but we give it different labels, so sometimes it doesn't make sense. It's like, no, like that's totally. But I'm like, no, it's, it's you. It's part of your being.

It's who you are and how you've served on such a big level of the people you've created or worked with and help them to use their creativity to do really good in the world. You know what I mean? So I'm like, thank you for sharing that with us because that was a deep one.

But it was your journey and I think a lot of people need to hear that. And I love what you said about the drink. I'm going to have this last drink at the end of the night. It's called self care.

And you know how many people do that? Like so many people do that. And how do you even know the difference between that Self care and maybe it's just like a glass.

Like, did you feel like you had three or four before that? Like, what was the differentiator? I know I'm asking a weird question,.

But I'm like, yeah, that's a great question.

Yeah.

No, when you get to a place where one drink is never enough, there's kicks off a. It like triggers a reaction in you that you. There's no stop.

Right.

So I would. It wasn't just an extra glass of wine. It became the whole bottle of wine and then, and then a cocktail.

And then I would just continue throughout the whole evening. But you know, it started really, really cute. Like it was like, let me make a fancy drink.

And like, like, oh, I'm, you know, I'm being elegant and fancy. We brought, we bought really beautiful stemware so it felt fancy. And then it got to a place where it was like never enough.

And I was like, okay, we're spending a lot of money on really expensive alcohol. And so we went a little cheaper. And this is something that I learned. And you know, I didn't intend this to be like a podcast about.

No, we're going to finish off with.

This, but I'll let you know. Yeah, but when you, this is the. This is when you know and this is what. This was really eye opening for me.

When you start hiding your drinking, that is when it is a problem. Because normal drinkers don't hide their alcohol.

Yes.

And so if you got a little stash somewhere, I used to carry a little water bottle and it had vodka in it so that nobody would know it was vodka. I would put it in a coffee cup so no one knew it was not coffee.

I would put a bottle under the bathroom cabinet so I could take a shot while I was, you know, like by myself. That's when you know.

That's when you know. That's a good indicator. Thank you so much. I love that. I love that.

The other part that you mentioned was now that you're working for yourself and you made the 64 in six weeks, we all want to know what you did. Yeah, but it's hard to ask you that because we know you just built a branding agency. And I'm like, you can't, like, there.

I don't believe you build something that big, sell it, and go back to like, I'm struggling. I just don't believe that.

No.

But can I tell you, this was, this was so interesting because I had every marketing strategy in the book, every lead generation strategy in the book at my disposal from a standpoint of, like, my knowledge. And I looked at all the things that I had seen, you know, that we had done for clients, and I was like, I don't want to do any of that.

What I really want to do is build relationships and I want to do this with organic connections.

And so when I, like, and I don't know about anybody else, but like, I had a bunch of unaccepted friend requests and I had been doing some cool things, working for somebody else for a while, and when I launched my, my coaching business, I went in and accepted like 900 friend requests from people that are like, I want to be your friend because they knew me in these networking groups and like to allow anybody to, like, have access to. To me like that.

But when I went to launch my business, I was like, I have to be all in here and I have to think about my, my, how I use Facebook differently because I, I knew that I wanted to build a business with a big, you know, with a. A dynamic Facebook group. I knew that I wanted to launch workshops because I had seen other people doing that successfully.

And I was like, so I'm going to invite my Facebook friends to a workshop that I'm going to teach and, and then I'm going to start a Facebook group. And so during that six weeks of like go time, I launched a workshop. Two weeks later, I did another workshop.

Three weeks after that, I did another workshop and I invited people to book one on one with me. So I didn't sell anything on the workshop. It was, I have this gift for you. And so then people would book a one on one call with me and my program.

During that, $64,000 was a $2,000 offer. It wasn't a massive sale. Like, I had closed million dollar deals.

I had closed $20,000 coach, you know, coaching clients for this other people's business. I was like, I'm just going to launch something that is almost a below the think about it level for most people that I know.

And so I would host workshops and then invite people to meet with me one on one and invite them to be in my program. And so I was, it was just a six week program for $2,000 and I would start a new cohort every four, four weeks.

And so nobody had to wait a long time to be able to hop in with me. But it was that urgency and frequency of, of activity that generated the opportunity. I didn't just launch one workshop and hope that it works.

I was like, I'm going to do this and this and this. I'm going to launch a Facebook group. I called 20 of my friends and said, would you invite your friends to my Facebook group?

Most people don't do that. Most people launch a Facebook group and they're like, they just start promoting it a little bit.

But I literally picked up the phone and called people and I said, I'm doing this thing. I would, I would really love to work with people like you. Would you invite women entrepreneurs to this Facebook group? And they did.

And so it grew my audience in that way. And then, and then when they're in the Facebook group, I invite them to the workshop and I, and I posted freebies.

Like, this is, I took the very most valuable thing from that program and I gave it away for free. And I had 500 people that were like, I want that, I want that. And so it built my list and, and it built my like visible people.

Like, it built my audience very quickly. And then I had women asking me, andrea, how did you do that? So after $64,000 in six weeks, people were like, andrea, how'd you do that?

These girls that I had asked to invite friends to my Facebook group, they were like, what just happened? That's incredible. And so I Mapped out exactly what I did.

And I called and then I made again, I made a list of 11 people that I thought would be amazing coaches. And I called them and said, I'm doing this thing. I'm going to teach you. You'd be an amazing coach.

Would you like to come and through what we're going to be doing together? And seven of the 11 said yes. And so the personal asks, and some of us, when we launch a business, we're afraid to do that.

We're afraid of rejection because we got that people pleasing thing going on. We're like, well, what if they say no? Then they don't want to be my friend.

And I was like, like, I would be doing you a disservice to not invite you to learn what I just learned because it's life changing. And so. And then within a few weeks later, I launched my mastermind group.

And so I took a $2,000 client and elevated them into a $12,000 mastermind group. And one out of 10 said yes. And so that was enough to like get it started. So I closed four women into a mastermind group.

And so in the first 90 days I did $134,000 in sales.

So good.

But I wasn't running ads and I wasn't like, I wasn't posting billboards or like doing anything that I had done for clients in the past.

I literally was like calling my girlfriends, posting like crazy, like inviting people to be a part of my, my free Facebook group and just providing massive value and like, come on girls, let's go. Like, let me, let's do this thing. And it was that, that organic activity that did all of the, all of the sales came from networking and referrals.

I love that. So good. I'm happy you share that.

And I, I'm going to ask more questions because I want to know how your coaching community now helps those women who's listening going, this sounds interesting because a lot of this is for me feels normal because I'm in my coaching community and I'm a coach, so I'm in those spaces and I, but I'm like, okay, there's something I want you to share more of. Like what was what, what did that look like? A little bit. But before we go into that, what I also want to do.

I know that you help women monetize their expertise through high ticket group coaching program just like the one you shared with us. But a lot of women who are sitting on real expertise still talk themselves out out of charging what their services Is.

Yeah.

And I want to know what is the real conversation happening inside of them that you can share a little bit about in your experience? So the women who can hear that and how do you help them see that and you're good with sales?

Because I don't like tying sales to their worth because it's not. You're not selling yourself, you're selling a service, your skills. That's what I want to tie it to. How do you help them see that?

Yeah, that's a great question.

About a year ago, I started doing something called a nail your niche with and, and with women entrepreneurs who are nervous about the idea of charging for coaching or they're not sure exactly what their niche would be. And so I work with people for three days for free to walk them through a process to get real clarity. And then.

Because when you have clarity, you can run with clarity. And I want to tell you about a gal named Trisha. So Trisha, when, when she and I met to help her nail her knee, she's like.

Because I actually reached out to her. She didn't reach out to me. I was like, trisha, I think you would be an amazing coach. And she's like, who, me?

And I was like, yeah, you, you're incredible. You're doing amazing things. So Tricia was building a short term rentals portfolio in vacation destinations.

And I didn't know the extent of what she was doing because she was very quietly doing amazing things. And every once in a while I'd see something cool, but I was like, you are doing some cool things. Like, let's talk about this.

And so I walked her through this nail your niche process and we figured out, like, that's the thing. You have this deep expertise that you don't even recognize. Like, she didn't see it in herself.

And sometimes I think it takes someone to point it out to us and to say, like, that's actually a very exceptional skill set that you have. And you have an amazing story. And so Tricia had been through a season of like, she lost her husband.

He died after she took care of him for a couple years. Like, she went through an incredible traumatic time and her husband had managed everything in their world and then he was gone.

And so she had to build back her confidence. And so then she did like one deal at a time and just like tiptoed into this thing she was doing.

And after a couple of years, like, she had really built something very cool. But she wasn't seeing herself as someone who could help other people. She Was just quietly doing this behind the scenes and doing the thing.

And so when Tricia got that clarity of what her. You know, how to talk about what she does and how to position that value. Fast forward a few months, and she's doing $25,000 months in sales.

And so I want you to know, like, it doesn't happen over overnight. She started out with a $5,000 offer, and then. And, like, built this up and, like, stepped into more confidence.

Confidence comes from taking action and doing the thing, not from waiting to feel confident.

Yeah, that's a good.

And so. But some of us need. Need someone to.

To show you.

Like, we need someone who sees things in us that we may not see in ourselves. And that's why it's so important to have a coach.

But if you want to be a coach working, you know, surrounding yourself with a group of other people that are taking massive action, and you look around the room and you're like, if she can do it, I can do it. And your coach can see things that maybe you didn't spot opportunities and positioning things like that.

And sometimes it's just tiny little turns that unlock something, like the piece of your story that makes it really magnetic. And when you share that story, it. People lock in with you and then want to hear whatever it is that comes next. Right? So we've got it. We gotta.

We gotta surround ourselves with other people that are doing what we want to do. And also have a coach that helps you that you can borrow courage from, and that can. That can show you, like, this is. This is who you are.

This is how I see you. And kind of shove you off the ledge sometimes. Like, let's go. Like, just do it. You don't. You don't have to feel ready. Like, you're ready. Let's go.

It's so true, and it's so funny because as you say, shove you off the ledge. Out of all my clients, I felt like I've never had to shove them. I feel like they don't even need the shove in if they know how to do it.

If you give them the action plan, go out, meet three new people, come back, connect with them, keep going, right? Like, if you give them that, they're like, oh, that's it.

Yeah.

And then they just do the thing. But I think when they don't have that, they're constantly going, I Don't know what to do. I don't know what to do, what to do. Oh, my God, I'm scared.

Oh, my God. When I walk, they're gonna judge me. And I'm like, what are you talking about? You know?

So I think you're so right about that, and I'm so grateful because in my coaching and I don't think, I don't know how everyone else coach, but I don't think this is you either. I don't think we do shoving. I just think you literally give them a clear, this is one way to do it. This is why you chose me to do it this way.

And I'm gonna help you.

Yeah, occasionally.

What?

My version of shoving off the ledge, which I've never used that phrase. Like, I don't know where that came from, but my version of that would be like holding them accountable to putting a date on the calendar.

Got you.

I don't feel ready. But, like, if they say, I don't feel ready to host my first workshop, then I say, you don't have to be ready today.

All you have to do is put a date on the calendar. So what day? What is the day that you're choosing? Give yourself as much time as you feel like you need to get ready.

But what is the day that you choose? Lock it in and let's start promoting it. Because what I know about you is that you will show up with prepared.

There's no way, if you invite people to a party that you're not going to show up ready to rock the party. That's who you are. So what day are you putting on the calendar? And they're like, okay, let's put a date.

I put a date on the calendar and now I'm promoting it. So now I have to show up ready to do the thing.

But it's that little nudge that if left to our own devices, sometimes we just won't put a date on the calendar because we. We want it to be perfect. We want to feel totally prepared. And when preparation becomes a form of procrastination, then something needs to change.

And sometimes that means we need a coach to say, what day did you choose? What's the date on the calendar? Let's celebrate that. And now we get to get ready for it, right?

Yes. That's a good way of seeing it. I love that. That's really good. I want to ask you a question.

You have blend strategy with mindset and what you call soul aligned success. Now for the woman right now who's Listening to this, who's doing all the things she's grinding. But of course she's still not hitting those numbers.

And I want to know where does she need to look at first? Is she grinding and not hitting the numbers because of her sales, her leads, her delivery? I doubt because she got paid to deliver.

So it can't be that. It's usually the first to your leads and your sales.

Yeah.

And I want you to give her a tip on her leads. Like what can she do there? And if it's her sales, what can she do on that sales call? Call to help her with moving forward with her numbers.

Yeah, yeah. So most of us don't need thousands of friends or followers or audience or clicks or likes or loves in order to have a really good business.

We need to have one on one relationship building skills.

And so the strategy that, that I share that because this changed everything for me and this is what I call more soul aligned is because for most people, like, it's like, oh, I don't want to like post a whole bunch of videos and I don't want to like be spamming people in the DMs. Like that feels so yucky compared to what I'm about to share with you. When I learned this, it changed everything.

So when I spot someone that I would love to work with, sometimes it's because they comment on one of my posts.

Sometimes it's because they answer a question and a group that I, I posted a question in and I go to their profile and I've got 10 points of criteria that I look for in someone that I would love to work with. And if I can spot three or four of those in three seconds on someone's profile, I'm going to, I'm going to DM them. And this is what the DMS are.

I call it the four GS. The first G is gratitude. Oh, thank you so much for your comment on my post. Oh, I love how you answered that question.

The second gift is a genuine compliment.

And so I went and looked at their profile and there's something that stood out to me and it could be she's posting pictures from a vacation that shows financial capacity. She posted something that was encouraging to others that tells me she's my vibe, like she's the kind of girl I want to work with.

Maybe there were, she posted something about what she's doing in her business and I can comment on, I can comment on that. So I'm gonna not only like love or comment on something that she posted on her page.

But I'm gonna go back to, to the DMs and I'm going to call it out. I'm going to give her a genuine compliment. Girl, you look fabulous in your pictures from your trip to Italy.

Or I love that thing that you posted about your, your personal journey. Like what you shared was really encouraging and brave. So thank you for what you said.

Right?

A genuine compliment. Now, I'm not a robot. I'm not spamming. I want to start a genuine relationship. Gratitude, genuine compliment. The third is a good question.

I'm going to ask a good question. How are things going in your business? Not what are your top three challenges in business? That is way too hard for people to answer.

Right?

Or what, like, how are you feeling emotionally about something? Blah, blah, blah. Nope, nope. A very simple, just good question.

And then I might ask, you know, because of what I do, I might ask, have you ever thought about being a coach? So simple, like love that thing that you posted, encouraging others in this way. You have a gift of encouragement.

Have you ever thought about being a coach? So a good question. Whether they say yes or they say no, I'm going to offer a gift.

Right.

If she says no, I've never thought about being a coach. Oh, I'm going to offer her a gift. If she says yes, I've thought about it, but I'm not doing it yet. Or yes.

And I've been trying to get my coaching business going. Beautiful. Either way, I'm going to give them a gift.

That's the fourth G. And the gift is, you know, I do this little thing where I work with you for three days to help you nail your niche. This is your magnetic message as a coach. So if you want to launch a coaching program, you would have total clarity of what that would be about.

Would that be helpful to you? It's free. Most people say yes. And so I'm showing up providing massive value.

And if I send two of those types of messages, like two of those sequences, making people just two offers a day to different people, inviting them to work with me for that three day process for free. I do $100,000 a month in sales. I'm not running ads.

I'm not, you know, I'm getting ready to scale up what I'm doing on YouTube because I'm really excited about building my platforms and stuff. But the reality is I have a six figure month, a month business doing that simple activity.

And so if you feel like you're struggling for leads, it may be because you're making it too difficult.

It's true.

And so we ask ourselves, what's the one thing I could do such that by doing it, it makes everything else easier or unnecessary?

And when I host a workshop, every single person that registers for my workshop, whether they attend or not, I'm going to give them a gift and that's to work with me for free for three days. Every single person that joins my Facebook group, I'm going to start a conversation and say, oh, I'm so, I'm so excited that you're here.

Like, like, go to their profile, look at their stuff. Like, we're going to start a real relationship, not just a, like, look at my stuff and hope somebody reaches out. Right. It's got to be real.

And if you're willing to do those simple steps, you can build an incredible business. And it doesn't have to be scaling with ads or all the things that, you know, we see people struggling with and they're like, I don't have any money.

What I just shared with you doesn't require money. Right?

Yeah, you gave them.

And then I'm assuming the three now where you are when you give them that free gift, is it physically you with all these people or they have some type of video that you're walking them through on the how to something repetitive and easy. So you're not taking the brunt of it.

No, I'm, I'm literally. And so that's like, I'm, I'm curious about where that goes next because right now, you know, I told you, I work three days a week.

I spend about 12 hours a week doing that process.

Got you.

As we grow and change and scale, I'll probably put another person in place that can run that process. So. And I have a team member that's like, I'll do it. That would be so much fun. Like, I, you know, she's like a client success coach already.

And so we can scale it. And I'd like to get to a place where like a year or two from now, like, maybe I'm not doing it, but I actually love doing it.

I was gonna say you love doing it.

Yeah, I know.

So, like, I get everything else off my plate that I don't love doing, but I love showing up and engaging and helping people figure out the brilliance that is inside them and then inviting them to run with that clarity. That's like, that's my favorite thing. And so right now I'm holding onto it because like, it's working really well.

My conversion rate with that process is almost 70%. And so if I meet with six people in a week, four of them join my coaching program.

If I meet with seven people in a week, it's five people, sometimes six people. I did nine out of 10 one time over the course of a couple of weeks and I was like, dang, this is really exciting.

But that's why we take the time to do the quality, like look for someone that looks like the type of person you'd really love to work with. I'm not running ads because the quality of leads typically isn't as good.

And so right now what we're doing is working really well and, and we're open for expansion and open for change. But what I love about this process is that like, anybody can do this.

You don't have to have a big team, you don't have to have like, like to know how everything works when it comes to the back end of technology or running a business. Like anybody could start and do this process without a big following, without a big list, without a complicated tech.

I love this and I believe you're 100% right. But I know the listener possibly saying, I don't know if I could do this, but that's why you're here.

Borrow my confidence. Borrow my confidence.

Exactly.

Yeah.

Now I wanna, I believe we got a good amount about your business and what you do. Is that it? But it feels like it's not because you had the gift.

You feel like you still might have the other offer and then they can move into your third offer. Is that correct or no?

Yeah. So the gift. There's the, the gift. You can work with me for free.

Yes.

You can work with me in my coaches program.

Yes.

And that's a 12 month program. And then when you're ready to go deeper, I you people can join my mastermind group.

That's what I was saying. Yes. So that's what you do. Okay, perfect. Can you share a little bit more? I mean, you just shared, but I want your audience to have it.

How and what it looks like if they were to work with you.

Yeah.

Then you can share how they can find you to learn more about it. That's what I want.

Yeah, yeah, absolutely. So the way that it works is like we work together for free for three days and then I'm going to invite you to run with clarity. My.

Or you can spread it out over payments that start as low as $379 a month. I try to make it really easy for people who are just getting started. And.

And I have a 10k months guarantee that says you will achieve at least three $10,000 months before you exit my program or we're going to work together until you do. And so there's like, there's no chance that I'm going to let you fail. If you want to do this thing, we're going to do this.

And then my Mastermind grew is the next level program. And it's a $25,000 mastermind group. We go to Italy, we travel together, we go deep together and do amazing things. And so that.

That program though, like, I only. I only present that to people that I feel like are in the right place and would be a really good fit for our group.

And I have a belief in my programs that diversity of ideas creates quality of ideas. And so I'm very intentional about recruiting diversity into my programs. And so I don't say that this women over 50. I've got younger gals.

I've got older gals. One of my students is 70 years old. Rocking it. And, and from all different backgrounds.

And so we've got women from Kenya and South Africa and Belgium and New Zealand. And like, we love when people with different backgrounds and experiences join our group because that's what creates the quality of the group.

So true. So true. I love that. That is so good. Oh my goodness. I'm excited. I'm excited for the people who are listening.

I'm excited for them working with you and having that gift.

That gift is so promising because that's what I work on when we help my clients get really clear on who are you talking to, who are you trying to attract? Who do you want to have fun with?

Yeah.

And I think it's so good because once you have that, you can go in the world and in this world of so much information coming in, you can really distill it to the people you want to be with. You don't need everyone. You just need those people. And when you work with them, they feel they fuel you. They don't drain you.

There's so many people who will drain you. Like you said, the cold, like if you do ads you get some people in, you don't want that and you're. That's not quality in my opinion, but I love that.

Now, Andrea, I want you to share your favorite book or author with us who's someone like you want to share with the, the community. Iconic CEO podcast community.

Yeah. So my favorite book right now that I talk about all the time is who not how by dan Sullivan and Dr. Benjamin Hardy.

And, and I just had the opportunity recently to meet Dr. Benjamin Hardy the week before I launched my book Bold Confidence.

I got to sit around a table with him and some other amazing coaches and, and it just re solidified with me that that's, that's one of the most life changing principles that I've learned. So I recommend that book, book who.

Not how, and recommend your book too. I want to hear about your book, please.

Yes.

So Bold Confidence is all about how to awaken your magnetic message and magic, take bold action and create the business and the life that you truly desire. And so we just hit bestseller status in April on the small business new release list and I'm super excited about it.

So that's a book where like, if you want to borrow some of my confidence and you want to get to know how my brain works a little bit more, that's what the book is all about, is how to really step into that next next level of identity that you were created for.

Exactly. Oh my God. So good. Andrea, thank you so much for this.

I appreciate your time, your gifts, everything you shared is like gold and so important for people to hear and I hope they come back more than once because you have so many great takeaways from here that we're going to share in a show notes. We're going to share your links as well so they can have access to all of that. But what is the best place they can find you? You what?

Yeah, yeah, yeah.

Andrea Angstrom.com you can sign up for a three day nail your niche.

If that's something that's interesting to you, you can grab a spot on my team members calendar and she'll have a quick conversation and get that scheduled for you if it feels like a good fit. And you can also register for my upcoming workshop 100k in 90 days. The four keys to launch your own group coaching program.

Love that. Thank you so much. Thank you for listening today on the iconic CEO podcast. And I hope this podcast gave you something to think about today.

But here's two things I would love for you to do. One, hit the follow button and two, leave a review.

I want the next female business owner who is growing her empire to have an option to listen in on something that can change her life. Now this next part, it's not for everyone.

So anyone who is in a tri state area in New York, New Jersey, Pennsylvania, or you've been in business for two or more years and you're just tired of webinars, screens and learning things you're never actually implementing, I have something special for you.

On August 25th at the Embassy Suites in Berkeley Height, New Jersey, I am hosting a full day workshop called Fully Booked for Women Business Owners who are ready to Fill their calendar. This is a specialized lead gen workshop. Workshop in person.

And no, we're not working on ads because guess what, people in two or more years of business don't usually have budgets for this. So what we're going to do is we're going to work on Organic Lead Generations where I'm going to teach you three things.

Get out there, become visible, tell people what you do and make an offer to them. You will walk out with an action plan for the next year to increase your lead gen every month so your income can increase.

I also put the link for the details in the show notes, so go right there and click right now. Or you can email [email protected] and I will send it to you. I cannot wait to see you on August 25th at the embassy Suite in Berkeley Heights.

And it's a one day workshop.