Do you want to grow? Tune in to learn all about branding, business-building, and career planning while hearing Darius’s journey to building Groom Guy.

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KEY TAKEAWAYS:

• Off to a choppy start, Darius was let go at his first shop, which only fueled him to push harder, learn, and grow! He went to school, got a job in management at a shop, and then transitioned to behind-the-chair.
• Darius is building his business, Groom Guy, to partner and offer grooming services and products in hotels worldwide.
• Learn your target demographic and where they shop, live, and hang out. Use this and more research to tailor your services and experience to that customer based on all this information. The customer's experience starts before they enter the shop or salon and doesn't end when they walk out the door. If you fully understand this about your customer and can answer all of this, you are (or on the way to) delivering a high-end service!
• "The chair is one of the most powerful places for you to make connections...you are a walking LinkedIn".
• You will only sometimes stay at the same place for the rest of your career, but you should learn how different folks run their businesses so you can grow your career and endeavors!

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The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.