Today’s guest is Enda King, Head of Innovation for Communications, Media and Technology at Accenture. Having also worked in media, advertising and brand, he offers a rare perspective on the convergence of agencies and consultancies.

Enda describes how innovation has shifted from long-term strategy decks to faster, more adaptive thinking based on experimentation, collaboration and real-world testing. He explains why clients no longer look for fixed answers but for the capability to continuously sense, adapt and respond in an uncertain environment.

Drawing on his journey from Carat and TBWA, to Ogilvy and Redscout, he also explores the growing importance of human judgement, curiosity and asking better questions.

This is an optimistic yet grounded conversation about embracing ambiguity, building resilience, and redefining how value is created in a rapidly changing world.

HIGHLIGHTS:

[02:39] Endless possibilities

[04:16] Leveraging creative thinking

[07:18] Confidence in uncertainty

[08:58] Media roots and curiosity

[09:48] Brands shaped by culture

[16:31] Failure as valuable learning

[19:43] Innovation as team sport

[30:44] Think like an antagonist

[32:14] Delivering speed and certainty

[36:44] An opportunity for better ideas

MORE ABOUT ENDA:

LinkedIn: linkedin.com/in/kingenda

Website: accenture.com/us-en

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

Get Co:definery's diagnostic questionnaire

Is your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge.

Visit codefinery.com/dq