In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News talks to Joe Foster, Chief Executive Officer, and Jess O'Donnell, Marketing Manager, at Close the Loop, about what lies behind the group’s new brand identity

We kick off the discussion by getting detailed insights into ASX-listed Close the Loop's cohesive rebranding process, as well as its continued global expansion. We go on to review the company’s progress towards achieving a true circular economy, how it stands out in a market where competitors use ‘close the loop’ messaging in their branding, and how the new brandmark has ensured a unified identity to enhance relationships with stakeholders as the group moves forward as one entity under one brand.

The discussion also explores the meaning behind the new mobius loop logo and the ‘collecting today, creating tomorrow’ tagline that together reflect Close the Loop’s current services, accessibility to new clients, and future expansions.

We take a brief diversion to congratulate Jessica on her recent win in the Communications Excellence category at PKN’s Women in Packaging Awards.

We wrap up by getting a sneak peak into Close the Loop's future plans and key goals, with a focus on overcoming challenges presented by soft plastics. 

Links:

Sponsor - Trimatt

www.trimatt.com - 03 8761 6171 - info@trimatt.com 

Close the Loop:

www.closetheloop.com

Close the Loop unveils new brand identity:

www.packagingnews.com.au/latest/close-the-loop-unveils-new-brand-identity

Women in Packaging Awards Winners Announced (including Jessica’s award):

www.packagingnews.com.au/women-in-packaging1/women-in-packaging-awards-winners-announced

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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.

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If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.

MC: Grant McHerron

Host: Lindy Hughson

Producer: Steve Visscher

Editor: Chris Visscher

PKN Packaging News - © 2024