Are you experimenting with product innovation and marketing strategies in your business? In this episode, Stefan Thomke, experimentation expert, talks about how marketers run experiments the wrong way without realizing it. He explains how to run experiments that will optimize the myriad of touch points available to businesses right now, the fundamentals of defining your dependent and independent variables, and how to prioritize and measure experiments against each other.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack