For the latest Marketing Society podcast Society Editor, Mike Piggott, chatted to Aaron Shields, Executive Strategy Director at LANDOR & FITCH, and Paul Graham. Paul is a Marketing Society board member and was previously Marketing & Comms Director at Moet Hennessy, CMO at Versace and VP of Creative Media and Marketing at Burberry. They discuss how covid has accelerated existing trends, brands embracing a more digital way of being, the death and reinvention of the high street and of cities, interesting things Paul did at his time at Burberry, climate change and the power of communities, and what 2021 might hold in terms of where marketers and leaders should put their focus.