Storytelling is one of the most important aspects of your business, because it allows your customers to know what to expect when they choose to work with you. This week we are joined by the Founder of The Business of Storytelling, Park Howell. Park shares why storytelling is so critical to your business, and provides the key elements that every story needs. He explains where content creation is heading, and the impacts of AI on content creation. Park shares a challenging story that he had to help a customer with, and does an incredible job providing an example of how he would create a story for a legal company. Tune in to learn how to transform your story successfully! 

IN THIS EPISODE:

• [6:17] Park shares his background and how he got started with his current business. 
• [8:40] What is storytelling and why should it matter to business owners? 
• [11:00] What does Park mean by characters?
• [12:02] What are the most important pieces to have in a good story to make it successful? 
• [20:09] What is the framework when setting up your story? 
• [22:48] What was the catalyst that led Park to start his own business?
• [25:13] What are Park’s revenue streams? 
• [26:22] Where does Park see content creation heading in the future? 
• [30:02] What can content creators look to in terms of navigating AI and technology? 
• [33:42] What was the difficult story Park had to come up with for a client? 
• [35:30] What services does Park offer?  

KEY TAKEAWAYS:

• You want to gear your product or service to the average person. The goal is to make the average person great. 
• Clarity is key when it comes to getting your message across. If your ideal client is confused at all, they will just move on to the next business. 
• AI can be used as a tool, as an intern if you will, that can do the first digging of information, but you need to go in and humanize the information or content when you put it out to your audience. 

LINKS MENTIONED:

Business Storytelling Workshops, Keynotes & Strategy

The Business of Story Podcast

Ask Brien Radio Show

Business of Story Podcast

BIO

Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.