Artwork for podcast Frictionless Marketing
Fueling Creativity Through AI with ADOBE's CCO, Stacy Martinet
Episode 5327th April 2023 • Frictionless Marketing • /prompt.
00:00:00 00:34:39

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Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy, to her role as Chief Marketing Officer at Mashable, where she expanded the company's global brand and audience reach, turning it into a massive media brand.

During her tenure at Adobe, Stacy has been a driving force in shaping the company's reputation and fostering its growth. A well-respected leader in the industry, Stacy has received numerous accolades, including being named to Folio’s Top Women in Media as a Corporate Visionary and PR Week’s 40 Under 40 list, in addition to being a board member of New York Women in Communications and a key member of the Adobe Women's Leadership Council.

In today's interview, we'll be exploring Adobe's suite of innovative generative AI tools, including Adobe Firefly, which aims to revolutionize creative work and digital marketing while prioritizing commercial safety, copyright, and minimizing harm and bias. We'll also discuss Adobe's collaboration with large language models like ChatGPT and the Content Authenticity Initiative, which aims to ensure transparency in content creation.

So, please enjoy this insightful and engaging conversation with Stacy Martinet.

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