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Brand Commitment vs. Conviction with Kelly O'Keefe and Matt Williams
Episode 141st November 2021 • Brand Story • Steve Gilman
00:00:00 00:51:57

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It all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.

Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take more than what brands have historically done to step up, commit, and lead the way.

 

Related links for this episode:

Brand Federation

https://www.brandfederation.com/

Beer & Brands

https://www.brandfederation.com/beer-and-brands

The Discipline of Market Leaders

https://bookshop.org/books/the-discipline-of-market-leaders/9780201407198

"A New Brand World" by Scott Bedbury

https://bookshop.org/books/a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century/9780142001905

Hey Whipple Squeeze This

https://bookshop.org/books/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads/9781119164005

The New Yorker

https://www.newyorker.com/

 

This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.

Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.

You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.

 

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