Andy Couchman on Protection Review and the launch of the I Mark - MAF197
On the show this week, I talk Andy Couchman, co-founder of Protection Review.
We chat about, how the Protection Review Conference, Dinner and Awards has grown to become one of the premiere financial services events of the year, and the new "I Mark" which seeks to recognise true innovation.
Welcome to episode 197 of the Marketing and Finance Podcast.
We chat about:
How Andy started Protection Review with another financial services luminary, Peter Le Beau
The process Andy goes through to write product reviews and how he scores them
What innovation really means in financial services
The reasoning behind the launch of the I Mark
What companies will have to do to receive the I Mark.
Who is Andy Couchman?
Andy started his career in product marketing roles in various large UK financial services companies.
After leaving corporate life he made a success writing about financial services topics. Together with Peter Le Beau he started Protection Review back in 2003. What started as a paper publication and an annual dinner has turned into a prestigious annual Conference, Dinner and Awards event and a popular website.
Although he has retired from the day to day running of Protection Review, Andy still writes the reviews published each month.
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