Join Angela as she reveals the game-changing strategies that have transformed her business in just six months, and learn how you can apply these lessons to your own business growth journey.
Angela Frank is a growth marketer and entrepreneur with a decade of experience generating millions in revenue for clients. She is the founder of The Growth Directive, a marketing consultancy that helps brands create sustainable marketing revenue. She is also the host of The Growth Pod, where she shares actionable tips to help entrepreneurs build a brand they love.
Angela loves chatting about everything business, but in her spare time, you can find her gardening, playing pickleball, or enjoying the great outdoors. Angela lives in Colorado with her husband and three rescue animals.
Transcripts
Angela Frank:
Welcome to The Growth Pod. Today we're checking in one on one to share some lessons that I've learned lately in my business. I'm your host, Angela Frank.
ollar revenue for clients. In:
On The Growth Pod, I, along with some of the coolest experts in business, share tips designed to help you bootstrap a business you love. So if you're like me and you love learning everything about business growth, then you've come to the right place.
Since starting this podcast six months ago, I've had a lot of change in my business and I'm excited to share that with you all today.
For context outside of this podcast, my marketing consultancy is my main business and that's where I help health and wellness brands solve complex marketing problems. On average, my work with clients is on a per project basis, and I generally charge between five and six figures for the work that I do with them.
But it was wasn't until recently that I felt like I was in a really good place for my business, and a lot of the work that I've been doing over the past six months is really what led me here. With that out of the way, let's jump into the three things that I'm doing differently in my business.
The first thing that I'm doing differently is having an even deeper focus on my niche and my icp. This is something that's really foundational to a marketing strategy, right?
Of course you want to know who your customer is, but the thing that I'm doing differently is having an obsessive understanding of who my customers are before they buy from me and what motivates them to actually go through and purchase my services. So to do this, I asked myself a few questions and I took some time aside to really dive into the motivations behind my customer.
For example, I asked, what struggles does my customer encounter on a daily basis? When my customer has a moment of peace to unwind, what are they talking about?
When my customer is making a purchase for a product like mine, what are their key concerns?
I have a whole list of like 10 to 15 questions that I went through and everything ends with the question, what concerns does my customer still have after making a purchase?
So this is a really great way for you to understand who your customer is, what they're looking for when they're in that research phase of their buying journey.
But also it helps you identify any gaps in your onboarding funnel or any sort of follow up emails you make after a customer or a client purchases from you.
And, and this is a really great way to make sure that that whole experience from the time a prospect learns about you to the time they become a customer, is super seamless for them. The second thing I'm doing differently in my business is ditching the paid ads.
Now this is something that's a little bittersweet since a lot of what I do is running profitable paid ads for my clients. However, the reason that I am ditching the paid ads is because I have a limited capacity of clients that I can actually bring.
And so for me, it makes more sense to invest the money that I was spending on paid ads in things like content marketing, making sure my website is right. I'm also doing something that I'll talk about in point number three that I'm moving a little bit of this budget to as well.
So it's not that paid ads aren't profitable, it's that for me, I get enough clients coming in just through being visible online that I don't really need to run them for my business at this time.
Now, in the future, I definitely will consider bringing back paid ads for my business, but right now, like I said, it's really just a capacity thing for me. And the third thing I'm doing differently, the thing that I just teased is that I am writing a book.
So one of the cool things about writing this podcast is I get to talk to some of the coolest experts in marketing and business and learn right alongside all of you.
So even though I, you know, am a marketer by trade, there's so many different parts of marketing that I've been able to learn about just by talking to these different experts for the podcast.
And one of the things that continues to come up, we have a couple episodes coming out on this topic, which is writing a book and the value of becoming an author for your business. And I am trying to take everything that I'm learning and implement it in my business. And so one of those things is writing a book.
The book is going to be all about how you can create a marketing ecosystem for your business and make sure that all of your marketing is really working together.
The number one way I'm able to create efficiencies for my clients and make sure that their marketing is profitable for them is really just making sure that everything is connected together. Because when you have all of your marketing functions connected, and what I mean is, you're not just like, oh well, I send emails.
Oh I do social media. Oh well, I do you want them all to be working together and acting almost like a living, breathing organism and ecosystem.
That's the number one way I'm able to create efficiencies for my clients. And I am going to share exactly how I do that in this book.
So if that is interesting to you, the book will be out on July 15th and there will be a link in the show Notes if you'd like to join the Waitlist. If you join the waitlist, you will not only get early access on release day, but you will get some awesome discounts.
And most importantly, you will get some resources that are not available anywhere else.
So even if you're not interested in the book, I highly recommend signing up just for those resources because I think they're going to be super helpful for you in your business. And of course, everything does work hand in hand with the book. So you will be able to learn these things right now.
And then once you get the book, you'll be able to build on that foundational knowledge. So those are the big three things that have really changed my business these past six months. Thank you so much for listening to this episode.
If you liked it, leave us a review on whatever platform that you're listening to this on. It really helps us help other entrepreneurs just like like you.
But I really just appreciate you listening and I look forward to seeing you in the next one.
