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Smart Video Strategies for Mental Wellness Pros
Episode 6 • 10th November 2025 • Change the Reel • Monique & Piper
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S2 E6 Smart Video Strategies for Mental Wellness Pros

Change the Reel website

Over 80% of clients say they're more likely to trust a therapist or coach they've seen on video before booking. But here's the kicker! Creating content as a mental wellness professional isn't like being a lifestyle influencer. You've got ethics, confidentiality, and credibility to protect.

WHY THIS MATTERS NOW


Mental wellness professionals face a unique challenge: how do you show up authentically on video while maintaining professional boundaries? Whether you're a therapist, counselor, or coach, video content helps potential clients get to know, like, and trust you—but only when done ethically and strategically.


This episode breaks down how to create impactful long-form and short-form videos that connect with your ideal audience without crossing professional lines.


KEY INSIGHTS


Lead with Education, Not Diagnosis:

Talk about general coping strategies for anxiety, not "how to diagnose anxiety on TikTok." Create a content comfort policy that defines your personal red lines for topics, language, and formats that maintain your boundaries.


Confidentiality Comes First:

Use composites or anonymize any client-related anecdotes. Never share identifying details, and always protect your scope of practice. Be explicit about whether you're a coach, counselor, or therapist in your bio, intros, and descriptions.


Long-Form Video Builds Trust:

Think of these as your "special sauce" videos: explaining what you help with most and who you serve. Structure them like a session by hooking viewers with a relatable problem, delivering psychoeducation value, and posing thought-provoking questions. Batch record 2-3 videos in one sitting for consistency.


Short-Form Video Builds Visibility:

TikTok reels and YouTube shorts are conversation starters. Hook people in the first few seconds (never lead with a graphic), stick to one clear message, and repurpose clips from your long-form content. Caption everything for accessibility since many people scroll without sound.


Live Streaming Expands Your Reach:

Host quarterly Q&A sessions on topics like maternal wellness or veteran support. Use prescribed questions to maintain boundaries, and decide upfront whether you'll engage through chat or on-camera questions. Always record for repurposing, and consider having support staff to manage chat or drop links.


Speak to Transformation, Not Trauma:

Frame your content around how you help clients feel more grounded, not "how to survive abusive relationships." Show the transformation possible, not just the pain point.


MAKING IT WORK


Batch Your Content - Record once a month: 2-3 long-form videos can be sliced into 5+ short clips each. This creates enough content for consistent weekly posting without burning out.


Repurpose Everything - Turn video transcripts into blog posts or captions. Pull key quotes for text posts. Use video snippets across platforms. One long-form video becomes a month's worth of content.


Maintain Ethical Standards - Include disclaimers like "This video is for educational purposes and not a substitute for therapy." Avoid engaging with questions so specific they could be perceived as clinical advice. Set clear community guidelines for live sessions.


Show Up As Yourself - Use storytelling to connect by sharing your "why," your values, and personal insights (without oversharing). If you're LGBTQ+, BIPOC, a veteran, or have lived experience that informs your practice, let that be part of your story. Representation matters.


Consider Production Level - Ask yourself: How do I want to be perceived by my ideal client? A clean background, good lighting, and clear audio signal professionalism. You don't need fancy gear, just intention and preparation.


Remember: Video isn't about perfection. It's about presence. When you show up authentically, your ideal clients will finally see you.


Ready to plan your video content strategy?

Email us at hello@velasquezmedia.com


#VideoProduction #MentalWellness #TherapistMarketing #CounselorContent #CoachMarketing #EthicalMarketing #VideoStrategy #ContentCreationRetryClaude can make mistakes. Please double-check responses.

CHANGE THE REEL with Piper and Monique

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Executive Producers: Monique Velasquez and Piper Kessler

Producer: Arielle Morten

Director/Editor: Simon Beery

Copyright 2025 Monique & Piper

Transcripts

Monique:

Short form video also helps folks become consistent in

Piper:

how

Monique:

often they put out.

Monique:

Frequency, right? If you're going to put out content once a week, once a month,

Monique:

doing short videos helps you hit those big goals.

Monique:

Right, that's the whole thing

:

about batching, right?

Monique:

It's like you

:

can, if you batch, then you automatically can do, you can be consistent.

:

An important thing to say, too, is consistency is more important than perfection or it being

:

flawless.

:

Right.

:

You need to have that content out there.

Monique:

Right.

Monique:

And it doesn't mean that you have to go live, just means that you have

:

to have a

Monique:

pool of clips

Monique:

that you are ready to go.

Monique:

Change of the Real, a podcast with Monique Velasquez

:

and Piper Kessler.

:

For over 20 years, we've run a video production business that has achieved what only 3% of women entrepreneurs have done.

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Exceed $250,000

Piper:

in revenue.

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We want to see business owners that look like us succeed.

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That's why we've started this podcast.

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Change the Real will drop twice a month.

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We'll release two types of episodes.

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One is with Piper and I kicking it and talking about using video in business.

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And the second features conversations with business owners using media to drive diverse perspectives.

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This is Change the Real. Representation starts here.

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Hey, y'all. Hey, y'all. I'm Monique Velasquez. And I'm Piper Kessler.

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Today, we are focusing on giving mental wellness professionals tips for creating video content.

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We're

Monique:

focusing on mental wellness professionals because it's our belief that representation is important in all the wellness spaces.

Monique:

Check out our Change the Real Season 1, Episode 8.

Monique:

We talked with an amazing, the amazing Dr. Linnell Plummer from Onyx Therapy Group.

Monique:

Be on the lookout for her book published by Norton, The Essential Guide for Counseling Black Women.

Monique:

It's that conversation that inspired us to do this episode.

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And we want to help you grow your practice by stepping authentically in front of the camera

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and be seen as an expert in the wellness space.

Monique:

Especially if you're LGBTQ or a person of color.

Monique:

If you're using video, then keep in mind that health care requires special,

Monique:

ethical, and sensitivity considerations.

Monique:

You may need warnings or trigger warnings or on topics that are not G-rated.

Monique:

We're here at Velasquez Media, and we want to shout out your mission about inclusivity and diversity in your content.

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Some psychologists add disclaimers to their podcasts, blog posts, and other content,

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emphasizing that the information is psychoeducation, not a substitute for mental health treatment.

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Others are careful to avoid engaging with their audience on questions so specific that answers could be perceived as clinical advice.

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You know where your boundaries are, so remember to produce ethical content.

Monique:

Let me drop some of these stats.

Monique:

Over 80% of clients say they're more likely to trust a therapist or coach that they've seen on video before they book.

Monique:

And short-form video drives two and a half times more engagement than static posts.

:

but here's the kicker. Creating content as a therapist, counselor, or coach isn't like being

:

a lifestyle influencer. We've got ethics, confidentiality, and credibility to

Monique:

protect.

Monique:

That's so true. Today, we'll break down how to create impactful long-form and short-form videos

Monique:

ethically, efficiently, and with your voice front and center so you can connect with your ideal

Monique:

audience without crossing professional lines. We want you to consider leading with education,

Monique:

not diagnosis. Talk about general topics, not ways to cope with anxiety specifically.

Monique:

This is better. Let's diagnose anxiety on TikTok. That's a big no. That's a big pass.

Monique:

Don't want to do that.

:

Create a content comfort policy. Write down your personal red lines,

:

topics, language, or formats that you'll avoid to maintain boundaries. Keep

Monique:

in mind that

Monique:

confidentiality comes first, even in storytelling. Composites or anonymizing any client-related

Monique:

antidotes are always a good idea. Never share identifying details. Protect your scope of practice.

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Stay in your lane if you are a coach, a counselor, a therapist, and be explicit about it in your bio

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and intros and descriptions. You

Monique:

want to be consistent, and you might even want a disclaimer

Monique:

like this video is for education purposes and not a substitute for therapy. All right.

Monique:

let's transition here and let's talk about some long-form video content what we have is

Monique:

the idea that long-form content builds trust right right we might do what we call a you know

Monique:

my special sauce video it's like i am a therapist that deals with

Monique:

veterans

Piper:

of war

Monique:

or refugees or abusive relationships. I mean, those types of things,

Monique:

right? And so you want to talk about what your special sauce and what you help the most or that

Monique:

your special focus is. And creating videos that explain this are really very useful for you as in

Monique:

the mental wellness space, right? Because it increases your credibility. Absolutely. You want

Monique:

a library of videos out there that talk about your credibility and what you do, right? It is a way for

Monique:

people to get to know, like, and trust you. You want to structure your videos sort of like a session,

Monique:

right? So you have like something that hooks people that are viewers. I am your person to call

Monique:

when the chips are down and finances are tight and you have, you know, a family of five,

:

whatever your specialty is. And you want to deliver value. So you're doing psychoeducation.

:

Right. That's an interesting term,

Monique:

right? And it's really interesting for those in the wellness space

Monique:

that it's not just psychoeducation, but, you know, health education as well.

:

Yeah. And that could be like little snippets of, you know, when you're in this, you might want to try this.

:

Those

Monique:

videos that are long form can also be focused on reflection, you know, pose a thought provoking question that that is one.

Monique:

It's like, what do you do when the, you know, PTA meeting, you get a call or, you know, you have, you know, the kids are not doing well and you're getting pressure at work.

Monique:

Right. That's a that's a thought provoke that you might lead in for a long form video.

Monique:

And talk about coping skills.

Monique:

You know, you're not diagnosing, you're not giving therapy, but you're giving skills and

Monique:

information.

Monique:

I got a call not too long ago from a therapist who was, or a mental wellness person, who was

Monique:

really cued in and wanted to deliver maternal wellness, mental wellness for, you know, a

Monique:

prenatal headspace.

Monique:

I don't know if that's a term I should be using.

Monique:

But, you know, people that are about to give birth that are not in a good headspace and they wanted to give

Piper:

a

Monique:

series of videos to talk about that and to make it available to clients that aren't necessarily in the pay category, that they want to

Piper:

reach out to

Monique:

different nonprofits or different groups that are serving this population.

Monique:

So, you know, this is a way for you to do maybe a series on a

Piper:

topic,

Monique:

right?

Monique:

And so long-form topics are a good way for mental wellness folks to get in and do this

Monique:

special thing that you do and talk about how you can provide.

Monique:

And, you know, as you know with each patient, as I know with each client, one size does not

Monique:

that all one tool does not work every time. And that's why the disclaimers are super important.

Monique:

And a reason in your videos why you should have a call to action.

Piper:

If

Monique:

you're here and none of this

Monique:

is ringing with you, call me. Book time with a therapist, maybe not me, and then provide resources,

Monique:

right? And we do this.

:

Yeah. Right. Yeah. Because, I mean, everybody does it no matter what they

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do, really. We hope that's the case. But in an ideal world, everybody does it because

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you want a sense of community. You want people to share. So you might want to invite engagement

:

because we are trying to create community with all of us, right? Right.

Monique:

And, you know, think about

Monique:

this these long-form videos for mental wellness is also people are out there looking for this

Monique:

maybe they're not directly looking for it but they're if they're in the space where they're feeling

Monique:

discomfort they may come across your topic in your long-form video

Piper:

and and

Monique:

be helped by this so this

Monique:

is something that is absolutely necessary don't be thinking that

Piper:

tiktok is

Monique:

the way to go because

Monique:

or short form videos. I think long form videos

Piper:

are

Monique:

some of the best places that help clients

Monique:

really get to know you.

:

Well, and I think too, it's if someone knows someone, they're going to

:

point it out. I think they're more likely to do it if it's a long form. Say, hey, this may interest

:

you.

Monique:

Don't be afraid of the long form. Another thing about long form is like you want to be able

Monique:

to batch film once a month, right?

Monique:

Record two to three videos in one sitting

Monique:

with simple lighting, a clean background,

Monique:

you know, keep it simple.

Monique:

We talked about, you know, how to avoid DIY fails

Monique:

and keeping it simple was our number one tip there.

Monique:

And you want to keep your energy consistent.

Monique:

You want to be that, you know,

Monique:

if you're talking about topics

Monique:

that need a little more empathy,

Monique:

you definitely want to have that right tone.

Monique:

luckily here we talk about videos so we can be all jazzed about

Piper:

all

Monique:

over the place it can be all

Monique:

over the

:

place well that's not totally true but right and

Monique:

so when you're doing your video your

Monique:

long form videos definitely consider doing a batch so three five minute videos if you're you know

Monique:

sitting at your desk quiet you know block out the time right another tip is to for long form videos

Monique:

use storytelling to connect.

:

Right. And that might be your why, like why you do what you do.

:

That's a story, more than likely. It also shows your values and personal insight. So someone can

:

hear something and go, oh, well, that's the person I want to talk to.

Monique:

Right. We had therapists who had time in the military and they serve military veterans. And

Monique:

think, as a hook to let people know in the long-form content that they had that experience,

Monique:

and that was part of their story.

:

Because it could be a shared experience, and you're more likely to

:

be, okay, I can quickly get there with this person.

Monique:

Storytelling is the quickest way to connect.

Monique:

And, you know, as mental wellness folks, I'm sure that you're used to telling stories all the time to

Monique:

get a point across. So again, you want to remember anonymize and compositing and not having too many

Monique:

details out there to identifying who your patients potentially are.

:

These stories, I think, can be

:

very compelling and give comfort to the LGBTQ community.

Monique:

And

:

I mean, especially right now.

Monique:

In this climate right now, having that part of your story or understanding why you serve that

Monique:

particular population makes sense. And, you know, we talked, we met an individual from, I think,

Monique:

the Bay Area in California who was doing a retreat for biracial women. Right. And that was an

Monique:

interesting conversation because in my bias, I think, are you biracial? And it is appearance,

Monique:

you can't tell. You cannot tell if they are or aren't. And so having that part of your story to

Monique:

explain why you're the one putting this on makes sense.

Piper:

Right. Because

Monique:

you are getting to know

Monique:

somebody and let them know what your story is. Long-form content is a good place to be.

:

And people are craving it. They're craving the authenticity. So you being in front of the camera,

:

being who you are, why you're there, that I don't know that we can overemphasize

Monique:

that.

Monique:

It's true. You know, the more honest you are about what you do, I mean,

Monique:

we talk about being LGBTQ, I talk about being Latina, you know, these are the things that I

Monique:

think are part of the story here and are important for your audience to know, like, and get to know

Monique:

you and trust you, right? Always include, especially in your long-form content, a clear

Monique:

call to action because we see these videos go by and it's like we love we love you thank you for

Monique:

tuning in see you next time we are guilty of doing that too not having our call to action in the right

Monique:

spot so remember download my free guide join my newsletter watch for part two for a deeper dive or

Monique:

more strategies. Always ask for the audience to return to your site or to get on your mailing list.

Monique:

So always have a call to action. Let's talk now about what short form content. Think TikTok reels,

Monique:

YouTube shorts, those sorts of things, right? Short form builds visibility, approachability,

Monique:

And think of it as your conversation starters, right?

Monique:

You want to get folks hooked in in the first few seconds.

Monique:

Don't ever lead with a graphic.

Monique:

Don't ever lead with a graphic.

Monique:

Always start with some information or pose a question.

Piper:

Have

Monique:

you ever looked in the mirror and thought, I should be way past this part of my career

Monique:

now that I'm 40, 50, 60 years old?

:

Well, and we've had a lot of people on the show talk about this, that they just, they go on impromptu, but they also may make notes and go, I need to remember this happened and do a short little thing on it.

:

It's, you know, just a short, quick, complete idea.

Monique:

Right. You know, something like this where you talk about a fail, like, hey, I was in this meeting

Piper:

and

Monique:

I got shut down and all these things came up.

Monique:

I watch those. Those are

Piper:

really interesting

Monique:

to me. They're not very long and, you know,

Monique:

they're just a little bit of a story and they usually wrap back around and talk about, hey,

Monique:

there'll be more of these videos, right? So, you know, you definitely want to have that hook in

Monique:

there that gets people to stay around for a short video. Let's see. You also in a short video want to

Monique:

talk about one clear message, one clear idea. Call me at the end. It's like, I was

Monique:

dealing with a sound problem. This sound problem was very difficult for me. And the way I fixed it

Monique:

because it was hearing clicking and it was kind of a ghost noise. And so that's the one,

Monique:

one thing that we're going to talk about today.

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Or if you're in wellness, it might be, you know,

:

three signs your boundaries need backup

Monique:

or what

:

does burnout really look like or

Monique:

you know how to

Monique:

deal with the the sick kid and the sick husband in the household or the sick partner or you know

Monique:

partners out of town and you have a sick kid i mean just something very simple very quick right

Monique:

get some coping things out there you also want to batch form this kind of content that is short

Monique:

right? Micro. Slice your YouTube videos. And, you know, you can take this from your long form

Monique:

content. It can just be repurposed sentences, small ideas from a longer 10 minute, 12 minute,

Monique:

20 minute, 15 minute piece, and just make two minute stories out of them. So this is a quick

Monique:

way to get your short form video out. And it helps you not have to record more than, you know,

Monique:

two or three videos in a batch, right?

:

And the tip is to caption them for accessibility.

Monique:

That is something that is so big.

Monique:

I, you know, back in the day when TV was more prevalent,

Monique:

my biggest tip for parents was always turn the captioning on

Monique:

because it helps reinforce reading and kids will get the idea

Monique:

that what is being said and follow along.

Monique:

It's almost like having a reader read a cartoon or a show to your kids and reinforce.

Monique:

Now we know that captioning is also good because a lot of us go through Facebook or TikTok and

Monique:

don't have the sound on because we're sitting in public.

Monique:

And so the captioning helps people follow along and figure out what it is that you're

Monique:

talking about without disturbing folks.

Monique:

And it seems to be the way of the world now versus back when TV, you had to turn on the captioning.

:

I mean, it doesn't hurt, too, when you have both the captioning and you have the sound on, because in taking this information, it may not be totally clear.

:

But when you're reading it, it's like, oh, that's what they're saying.

:

Not that you have a heavy or bad sound or anything like that.

:

It's just, it's not a bad thing to double your communication.

:

Right.

Monique:

Not only that, it also is a very helpful thing if you have a disability to have the option to just read what's happening, right?

Monique:

Short form video also helps folks become consistent in

Piper:

how

Monique:

often they put out.

Monique:

Frequency, right?

Monique:

If you're going to put out content once a week, once a month, doing short videos helps you hit those big goals.

:

Right. That's the whole thing about batching, right?

Monique:

It's like

:

you can, if you batch, then you automatically can do, you can be consistent.

:

I'm in the right headspace on this day.

:

I'm going to be doing my video content.

:

I'm prepared for it.

:

You get it all done.

:

You get it out of the way.

:

And now you can have consistency because you have content to spread out.

Monique:

That's exactly right.

Monique:

So short form video, remember, use those hook, one topic, be very clear and batch content from longer form content.

Monique:

Do we have a suggestion of

:

how many times a week?

Monique:

You know, consistency is on what you personally can accomplish.

Monique:

If you're very, very busy, you're going to have to put aside once a quarter, it'd be my suggestion.

Monique:

take a day and do three or four long form and then send it to an assistant who can just peel out the

Monique:

shorter clips. That way you could do one long form per quarter and then in that quarter allow you to

Monique:

get smaller clips. Depending on how many clips

:

that you can pull from a long form, you might be

:

able to pull five clips. An important thing to say too is consistency is more important than

:

perfection or it being flawless. Right. You need to have that content out there.

Monique:

Right. And it

Monique:

doesn't mean that you have to go live, just means that you have to have a pool of clips that you are

Monique:

ready to go and, you know, put it in a folder and then, you know, schedule to post it kind of thing.

Monique:

And I know that this takes time. And if you take a whole day just to do this, this helps you become

Monique:

more consistent. And if you do it for 90 days, you know, a quarter, that's a quarter, right?

Monique:

You know, you may actually see some movement engagement

:

because... I don't remember what's

:

the rule about becoming a habit. It's like after 90 days, it becomes a habit. So it's not as painful

:

then after that when you are being consistent about it.

Monique:

This is short form video is one of the

Monique:

best ways to do it. And, you know, it's not a big commitment if you do very short, you know,

Monique:

I'm going to hold my cell phone up and do the selfie talk and keep it to a very simple topic

Monique:

and a very simple call to action at the end and be done with

:

it. And don't keep going,

:

I hate that take. Let me do it again. And then go, I'll do it later. Because you're going to

:

forget something. It'll

Monique:

never be perfect, but it'll be done if you just get it out there.

Monique:

One of the things that we talk about a lot is live streaming.

:

Okay.

Monique:

And so live streaming for the mental wellness professionals can be a couple of things, right?

Monique:

We know that the age of Zoom and video conferencing is here to stay.

Monique:

We are used to having these virtual live sessions.

Monique:

And I think a lot of wellness professionals see that as, I'm on another session.

Monique:

But you shouldn't think of it that way.

Monique:

Live streaming has some big perks because you can expand your audience potentially, right?

Monique:

So you can do a one-on-one.

Monique:

You can do a group.

Monique:

Not only that, you can do a Q&A session.

Monique:

that is live. And this is a way to generate engagement with folks that aren't necessarily

Monique:

clients or potential patients or, you know, consumers of your special sauce. You might want

Monique:

to consider once a quarter or twice a year doing a live Q&A

Piper:

so

Monique:

that you say, okay, you know, we are

Monique:

going to talk specifically about, you know, maternal, prenatal, maternal wellness,

Piper:

right?

Piper:

And that

Monique:

be what you talk about. And you put the word out and do some social media posts about that

Monique:

text post. You can do video posts, announce it. But talk about that and doing a live session where

Monique:

you are allowing some prescribed questions to be contemplated and prescribed coping mechanisms

Monique:

and ideas that you know are very frequently asked in that group. And knowing that there are going to

Monique:

be people that want very special, you know, suggestions and have very specific questions.

Monique:

And that is a way for you to gain trust with them and get them to take another step to book with you or to book with another therapist or wellness specialist.

:

And you're saying make it so you know what's coming.

:

They're pre-done questions.

:

It's not you're not giving advice to someone that you don't know.

:

You're giving ideas.

:

Right.

Monique:

You are doing a little bit of prescription.

Monique:

Now, you're going to open the door to Q&A. Now, this is an interesting thing because when you have a group of people that have this common interest, then there's a little bit of openness about what they're willing to ask

Piper:

because they

Monique:

assume that everybody in the group has a reference for what you're asking.

Monique:

It makes it for more engaging and safer space for whoever participates.

Monique:

But you really should be setting up your live Q&As.

Monique:

You can do LinkedIn.

Monique:

You can do YouTube.

Monique:

You know, think of it like a one-way session.

Monique:

That could be.

Monique:

Yeah, that's what I was

Piper:

kind of wondering.

Piper:

And open it

Monique:

up through chat, which is going to be more private.

Monique:

Or you can decide to actually have a two-way in a Zoom session where people can actually come on camera and ask questions.

Monique:

But, you know, this is where your comfort level is and what it is you're doing, how private it is.

Monique:

Like if you're going to go to a very private Zoom session

:

and

Monique:

not have it streamed live on LinkedIn or YouTube, you know, this can be a private live Q&A session.

Monique:

So, you know, think of live as a really good tool to engage very personally with your potential audience, your potential clients.

Monique:

You want to, again, have that loose structure of, you know, whether you're going to engage, how you're going to do it.

Monique:

You're going to make sure that you have it planned out.

Monique:

You're going to do it by chat, questions by chat,

Piper:

or

Monique:

you're going to do it by questions by coming on camera.

Monique:

If you're going to take questions at all

Piper:

and

Monique:

make recommendations.

Monique:

I mean, you're the wellness specialist.

Monique:

You know when it is to provide therapy versus providing general advice.

:

Right.

:

You're the expert.

:

These are all the things you need to think out.

:

If you're going to do it, how do you create a safe atmosphere?

Monique:

That's right.

Monique:

One of the things that we talk about in Hello7 is that, you know, remember that you have a bias of where you come from, that it is not the person's responsibility to explain their sexual orientation or their, you know, whether their race is or isn't what you think it is.

Monique:

And so these are things that you can set up ahead of time and really talk about the fact that you can't give personal advice and that you should not attack other people or be, you know, sort of being mean in these situations and that there is an expectation on how to engage in a live session that might be public or semi-private.

:

And I'm just going to throw in real quick, you know, keep in mind the things that you've decided on all of this.

:

How much help do you need to do the live stream?

:

Do you need another person there to be looking at if you're going to have a chat open or Q&A?

:

Then do you need support there besides just yourself?

Monique:

That's right.

:

And tech help as well.

:

But those things also, the professional side, are you going to need support of someone else on your staff to help with handling some of the stuff that may be discussed?

Monique:

Right.

Monique:

So like chat, questions.

Monique:

Right.

Monique:

Especially if you're going to drop a link like how to book or how to find more information on your website or maybe there's another video that you want to suggest.

Monique:

You know, those are the types of things that you may need help with just on the back end in the tech part.

:

And once the live is complete and make sure that you've recorded it.

Monique:

Yes.

Monique:

That's right.

Monique:

You have to decide before you even go on a live whether you're going to have it available for repeat.

Monique:

Right.

Monique:

And if you are, for how long.

Monique:

So those are things that you really need to consider with live.

Monique:

I'm a fan of live because it allows me to hear how

Piper:

somebody puts

Monique:

together thoughts and really engages with the content and where they're an expert.

Monique:

And, you know,

:

whether they get excited

Monique:

or not.

:

And because you've got it recorded now, you've got lots of content potentially that can be cut up into little short pieces as well.

:

That's why always record. Yes,

Monique:

because it may be not the question, but what you say

Monique:

can be part of that repurposed short form video content.

:

And depending on your tech to make sure

:

that the question that you may be hearing live is also on your recording. It could be that all

:

you're hearing is a one-sided conversation.

Monique:

Let's talk about, you know, ethically visible

Monique:

on video and using that video to convert curiosity into connection. I think these are the big things

Monique:

that having videos for the mental wellness professional, I mean, those are the biggest

Monique:

reasons to do this, whether it's long form, short form, or live video streaming. Let's just talk

Monique:

about what we've got here. We've got show your process. Okay. And don't talk about your clients.

Monique:

Yes. You can also do behind the scenes moments, like setting up for your space, getting ready for

Monique:

receiving somebody in your space, that would be an interesting video just behind the scenes, right?

:

Or a group. I was thinking about this the other day of a group coming in and you could be talking

:

about how you are preparing and what the group, you know,

Monique:

without giving,

:

disclosing too much

:

information, it's like,

Monique:

I have a group of veterans coming in and

Piper:

we're going to

Monique:

talk

:

about XYZ.

:

That can catch the attention of the people you want to serve.

Monique:

You also want to remember that having testimonials

Piper:

is also

Monique:

very, very good for any service provider,

Monique:

whether you're in the wellness space, mental wellness space, consultant, accountant, lawyer,

Monique:

whatever it is that you do, having testimonials is also one of those things that you can do

Monique:

as a short form or a long form video for your marketing.

Monique:

You also want to, in your videos, you want to talk about transformation and not the trauma.

Monique:

Remember that.

Piper:

I mean, you have

Monique:

this capacity to talk about how horrific things are.

Monique:

We've been involved with a lot of these types of videos where the stories are just horrific

Monique:

and unimaginable for the people involved.

Monique:

But ultimately, what we really, the video's intent is to talk about the transformation

Monique:

and what it prevents and what are the mechanisms to make this not happen. And so for mental wellness

Monique:

folks, I think that is something that you really need to be cognizant of when you're putting together

Monique:

your content. So again, speak to transformation, not trauma. So talk about how you're here to help

Monique:

clients feel more grounded, right? Not, you know, how to survive, you know, abusive blah, blah, blah,

Monique:

or whatever it is. So just a framing, a reframing on what you might be thinking, you know, why you

Monique:

can't do this. And I'm here to say, yes, you can. It just needs a better framing for how

Piper:

to put

Monique:

together a video. The other thing is, if you're going to share the screen, you know, you want to

Monique:

invite the right people in. You want to make sure that, you know, if you're going to have a public

Monique:

Q&A or semi-private Q&A, you definitely want to...

:

This is not the time for gotchas.

:

Yeah,

Monique:

no, this is not the kind for gotchas.

Monique:

Or to, you know, to really sort of screen out somebody, because sometimes you have difficult

Monique:

personalities that come in and you just have to figure out ahead of time how this is going

Monique:

to be dealt with and who's going to be in the room.

Monique:

You know, you definitely don't want to do a Q&A about something really specific that would be very difficult in a public setting.

Monique:

So you might want to think, you know, more general, more gentle entry points.

Monique:

And the other thing is you also want to invite people to work with you, to engage with you.

Piper:

Call to action.

Monique:

Call to action.

Monique:

Get your newsletter.

Monique:

Sign up for more information.

Monique:

Look at my website.

Monique:

Go watch my other videos.

Monique:

Whatever it is that you've got, you definitely want to go with that call to action.

:

We're going to just cut in real quick and say, some of you might be thinking, well, how does marketing videos fit into my content?

:

Do I even need a polished or produced video?

:

And do you?

:

I mean what is it that you're trying to accomplish you need to understand

:

who your client is and I would say you know for attorneys and people like that they

:

they have polished videos for a reason how do you want to be perceived by your client right

:

and so that's the decision of how polished do I need the video to be

Monique:

if you're an artist you're in

Monique:

your studio. You can be dressed in paint, you know, paint splattered clothing. But if you're

Monique:

a professional doing some wellness

:

information... You don't want to hear yelling in the background

:

or a lot of cars going by that could say, this is an uncomfortable atmosphere. Do I want to put

:

myself in that?

Monique:

Right. And so those are the types of things you really need to be cognizant of. You

Monique:

When they do, you really need to figure out, is it right for your audience?

Monique:

Is the right message for the service that you provide?

Monique:

You know best.

Monique:

You do know best.

Monique:

We want to maximize every minute of content that you can squeeze out, right?

Monique:

So we're going to emphasize that you should absolutely repurpose long-form content, live

Monique:

Q&A content, and it allows you to help you become more frequently and more consistent in your posting

Monique:

for video content.

:

You can turn one long form video into five short clips. That's right. You can divert

Monique:

transcripts into blog posts

:

or

Monique:

creating captions for your video. You can, you know, sort of take key

Monique:

quotes and make them text posts or make them video posts, right? You can schedule content

Monique:

batched by themes. Like Monday is mindset. Wednesday is worry-free, stress-free,

Monique:

and

:

workspace. And Friday, I'm done with the work week. It's time for reflection.

:

Right. Where are your boundaries? And you can have little templates too ready for you.

:

Yeah. So like having some things in Canva or some

Monique:

other workspace that has them pre-branded for you and

Piper:

just adding the

Monique:

text that comes from a transcript from your video and that sort of thing. So these are extra bits of postable content that can come from creating videos.

:

And in all, you want to remember your mission when you put together your messaging and videos.

Monique:

Yeah, you want to be authentic to your brand and to continue to practice your ethical service.

Monique:

So let's talk about authentic representation

Piper:

and ethical

Monique:

practices for video.

Monique:

We know that you want to speak from lived experiences, not from somebody else's.

:

And

Monique:

potentially you have, you know, a shared story from another, from a colleague.

Monique:

You want to center your perspective without assuming one voice will capture all people's

Monique:

problems or be the one magic bullet to solve a problem.

Monique:

Let's see, you want to highlight different stories, diverse stories, collaborations.

Monique:

You want to feature, potentially feature a guest, do an interview, short interview with

Monique:

colleague, you know, resources from different intersections of identity, you know, LGBTQ,

Monique:

BIPOC,

:

socio...

:

Make that the norm.

:

Yeah,

Monique:

socioeconomic interaction.

Monique:

And to show that, you know, everybody has the capacity to put these skills to use and

Monique:

that they are transformative no matter where you are.

Monique:

And that it's not just for this population or this community, because that's all we see on camera.

Monique:

We want to make sure that, you know, our hearing impaired and our sight impaired friends

Piper:

have

Monique:

access and representation in our presentations and our stories.

:

And you want to show up as you are, as yourself.

Monique:

normalized talking about race and gender and that it isn't a separate topic, that it is a human

Monique:

perspective. These are the types of things that you want, keeping it human and, you know, even

Monique:

accents, having tattoos, or some people that are just quirky humans and want to converse

:

through

:

sarcasm and

Monique:

humor, right? Those are the types of things that are there. And so to avoid these is

Monique:

really sort of not have a full shape of what humanity can be in the services that you provide

Monique:

or the people that the communities that you provide so those are all the things that

:

we know

:

that's we gave you a lot to think about and remember video isn't about perfection it's about

:

presence when you show up your ideal client will finally see you they can get to know like and trust

:

you.

Monique:

It isn't about fancy gear or virtual distractions like planks or viral distractions

Monique:

like doing a plank or doing a crazy dance. Well, it's about representing your authentic self and

Monique:

being visible to your clients so they can see the real you, the ethical, and will let them

Monique:

see your integrity and the authentic you. If you found this helpful,

:

subscribe and leave a review.

:

It helps more LGBTQ and BIPOC wellness pros get seen, heard, and supported online.

Monique:

Thank you so much for listening to this episode of Change the Real. If you liked the episode,

Monique:

follow us, share it,

:

or hop on podchaser.com and leave us a review. And remember,

:

Representation starts here.

:

Hasta pronto. See you soon.

:

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