“We’ve been told a lie.” Analysis of quantitive data will tell you what you already know. ‘Humanising data’, shifting from data collection to data understanding, and finding meaning, could make or break your company.

Tricia Wang is a tech ethnographer, studying the behaviour of how people analyze data using technology, and in this podcast she shares some critical stories and best practices for how companies should redefine their approach to data analysis.

In this podcast, so many of the strategies shared by Tricia seem painfully simple, and yet why is it that we don’t practice them. “Get close to the customer.” So many companies say this, but why are they failing miserably at truly understanding what the customer wants, and actually delivering on it.

The big themes that will make you go ‘mmm’;

• Why it’s important to find meaning in your data
• You think you’re close to your customer but are you really understanding and serving their needs, wants and desires
• Reporting overload is at pandemic levels
• The ‘department of the unknown’ might unlock the secrets to the insights you need
• AI needs human to interpret, translate and action.
• ‘The Spatial Collapse’ defines our current work/life/play, but how will it evolve?