Adam Alter is a professor of marketing and the Robert Stansky Teaching Excellence Faculty Fellow at New York University's Stern School of Business. He also holds an affiliated professorship in social psychology at NYU's psychology department and is a New York Times bestselling author of "Drunk Tank Pink" and "Irresistible." (https://amzn.to/3LWY6P0), (https://amzn.to/42pP56m)
Alter started writing his book during the COVID pandemic when people were forced into isolation. It felt like everyone was grappling with being stuck to some degree and needed guidance to get through it.
“Anatomy of a Breakthrough” was released in May 2023. In this book, Alter shares four simple steps to help you get unstuck and experience the breakthrough you hope to achieve. (https://amzn.to/425GVAg)
>> Listen to the bonus episode to learn why emotional flailing is common during hard times and the importance of understanding how you got stuck. (https://thens.ls/3ntuvmW)
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