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Behind the Scenes of Building a Luxury Fashion Brand: Profit and Loss Statements with Andrew Kwon
Episode 315th March 2023 • The C Suite • Catherine Licari
00:00:00 00:54:57

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Andrew’s Underwater Garden Collection from his thesis at Parsons got a lot of attention and, in many ways, was the starting point of his career. One dress, in particular, was pulled for the window at Neiman Marcus. While eveningwear was the spotlight of his thesis project, Andrew  first focused on his bridal collection after graduation before launching his evening wear collection under his own name in September 2022. 

His design aesthetic empowers women, highlighting the strength and beauty of nature. Each collection takes cues from Kwon’s surroundings and builds upon this concept with femininity, bridging the ethereal with the every day.

We also talk about:

How he used Instagram to grow his brand and gain exposure 

The transition from social media marketing to using a paid PR team

Where he gets inspiration for his collections and what a typical day in his life looks like

How he makes financial decisions from a profit and loss standpoint

The process he follows when constructing pieces for his collections

About Our Guest:

Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth.” Click here to save your seat!

Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!

Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.





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