On this episode I answer the question of how often should you release a podcast episode. There is no right answer but I have some things to think about.

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and grow their podcasts answering any podcasting questions along the way. So welcome back guys.

It's been there's so much going on in podcasting right now. It's incredible. You know, there's

lots of people starting video shows because the here that YouTube is going to be doing

podcasting. That's not what we're talking about today though. We're going to be talking

about how often should you produce an episode? How often should you put that episode out?

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So how often should you release a podcast episode?

There's no rules in podcasting.

You don't have to have a weekly show.

You don't have to have a monthly show.

You don't even need to have a yearly show.

You could do an episode as often as you want or as little as you want.

Now, depending on what you do is going to have an effect on how many listeners you have

and how effective your podcast is.

But with that being said, though, there are a few things that you should be considering

when you are considering doing a podcast.

So how long are your episodes?

If they're three minutes in length, it's probably going to be okay if you want to do it really

often.

If you want to do it daily.

daily shows are quick, dirty tips, just something that can get in and out within a few minutes.

People can consume them on their drive to work really easily or when they're doing whatever

because it literally takes 30 seconds or a minute or three minutes, however long your

show is.

But those short bite-sized shows are going to be a lot easier to produce if your shows

are short.

If you've got long shows, it may take a long time to produce and it take up a lot of your

time.

So you may want to consider doing those shows like weekly or bi-weekly.

So the other thing you can consider too is what topics are you going to be covering?

Is there enough of that topic to talk about an episode every week, every two weeks, every

day?

There may not be enough topics to talk about.

Now in podcasting, there are a lot of things to talk about.

So I'm doing this show about podcasting and there are lots of podcasting topics to talk

about.

I don't know that I could do a show daily, but there are people who do shows daily, but

they're more talking about the podcasting news.

So you need to decide if there's enough topics to talk about.

I don't think I could do this show daily for several reasons, but mainly because there's

There's not enough necessarily to talk about every day to put an episode out.

And I don't think I could condense this down into 30 seconds.

My shows, this episode, these shows are not very long.

They know 10 minutes, 14 minutes, 20 minutes, but they're not, they're not super long.

But I don't know that, I don't know that there's enough topics to cover every day to

do a full episode about it for me.

So I chose to do mine weekly because I want to do it weekly.

Lots of shows come out weekly because people build you into their schedule.

But another thing to consider is how long does it take you to produce the show?

If it's going to take you a long time to produce the show, you're going to probably burn out

because you're doing it too often.

So one of the things to consider is how long does it take you to produce that show?

If you have a show that's two hours long and you're just talking and talking and talking,

but then you can immediately put it out because you're not doing any episode, you're not doing

any artwork, you're not doing any editing like that, those can be easier to produce,

but you have to kind of decide how you want your show to produce.

And if you can produce your show with the quality that you want, with little time to

produce it. So for some people, like Adam Curry, for instance, he literally, I mean,

he does a lot of free prep work as far as collecting the data he wants to talk

about, but he gets on and he talks for a podcast, an hour and a half, two hours,

three hours. That's a long time to talk, but he's also used to doing radio shows.

Those guys talk a lot. Those guys are able to carry on topics from A to B to C,

and people and they can do it, but he doesn't do a lot of post-production on it either.

He gets it, gets it out.

It's, you know, it literally hits his feed within, you know, 30 seconds or a minute after

he's done recording.

And so it's available right there, right then.

So not only how long does it take you to produce, but can you get away for that amount of time

too?

So for my other podcast that I do, a podcast called Dudes and Dads Podcast, we do it every

other week because it's a show that we actually, I have to leave the house. I go to a studio,

a different studio to produce, to record it. And so for me, I've got to be away from my

family. And so I didn't want to take a weekly time away from my family every week. So it's

every other week recording for me because that's the way that it fits into my schedule.

So for this show, I do it right in my house. I do it right at my desk. But my other show,

Again, I do it in a different studio.

I do it in front of, you know, I have to go away for that.

And so I don't want to get that that affects my family time and I don't want it to affect

my family time.

So how long can you can you get away for the time that it takes to actually produce the

show?

And then again, if you do something too much, it can cause burnout, especially if you end

up doing more and more things with it.

You create episode art.

You have to do more editing, you have to do more post production.

Those things can cause you to burn out.

If you don't want to burn out, don't produce an episode too quickly.

Writing the content for podcast episodes can take a while.

Those things can burn you out.

You don't want to do that.

Get yourself in a rhythm and make it so it works for you so that way it's not going to

cause you burnout for that.

You can continue doing your show for the long haul.

One last thing to consider is too much content can be hard for your listeners to handle.

I say that because you don't know how many things that they may have to be subscribed

to.

They may be subscribed to Joe Rogan and No Agenda and some shows that are going to be

longer in length and they may not have the time to listen to two three hour

shows or one three hour show. They just may not be able to get that down. I know

I can't. I don't have the time to listen to a three hour podcast episode produced

twice a week. But so you again you don't know what your listeners are gonna be

listening to. You don't know what else they're listening to but just have to

kind of keep that in consideration that too much content can be hard for your

listeners and they may end up every time they see your episode just deleting the episode

because they don't have time for it this week. They don't have time for it this week. They

slide. They slide and delete your episode. But then the next thing you know, they're

unsubscribing because they've slid to delete your episode four times now. They've not listened

to it four times because you're producing content too much. So again, that's something

just to consider when you're deciding how often you should do your episodes. But the

The main important thing is, no matter what you decide, be consistent with it.

You don't want to one week put out three episodes, the next week you skip, and then you do one

episode, and then you skip three weeks, and then you do another episode.

It is okay to take a break.

Let me say that right now.

It is okay to take a break when podcasting, but you need to let your audience know that

first and you need to have a defined time when you're coming back. So one, you need

to let your audience know. Two, you need to have a predefined time that you're going

to be coming back, that you're going to tell them that you're coming back. There are plenty

of podcasters that I know that take breaks and some of them unexpectedly. And that's

okay. But they usually let their audience know that they're going to be out for a while.

And so their audience knows that there's not going to be an episode and the podcaster

is coming back. So with that, there is just one more thing for me to tell you. What do

you think of this? How often should you produce an episode? Go to podcastanswers.com/contact.

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How often should you produce an episode?

Guys, with that, I am gonna be out of here.

And we are gonna be just, we'll come at you next week.

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Have a great week.

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