Shownotes
Getting new leads is something most business owners struggle with. It becomes a bigger concern when leads are not converting into sales.
In this episode, Samantha chats with Todd Brown, an expert on profitable customer acquisition campaigns. Together, they discuss the framework that Todd uses to acquire new buyers every day, consistently.
Todd shares the process of bringing in leads starts with communicating the right message. When clients want to do business with you, they want to go deeper on what benefits you can give, the pain points you will alleviate, or the problems you can fix.
Business owners can relay the right message by highlighting their differentiation points from competitors, having an in-depth understanding of their unique selling proposition, and being clear on their unique mechanism.
These three serve as a structured foundation for educating prospects on why your product or service surpasses the competition.
When you educate your audience about what they’ll gain from you, you pave the way for your business to generate more leads in a consistent and effective manner.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Todd's journey into the world of direct response marketing (01:43)
- The difference between marketing and selling (06:50)
- The distinction of advertising and marketing (08:48)
- Meaningful points of differentiation and its significance in business (09:25)
- What are Unique Selling Propositions (USP)? (11:13)
- Why you need to get clear on your unique mechanism (13:05)
- How marketing dynamics are changed by choosing to niche (18:33)
- Todd's framework for acquiring clients every day (23:17)
- Why marketing messages should not be changed subjectively (26:43)
- The advantages of direct response marketing (27:50)
- Getting new leads daily (32:57)
