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S3 E9: How Rex Salisbury is Building a Fintech Community With Authenticity
Episode 92nd November 2022 • Humans of Fintech • Nicole Casperson, a Workweek friend
00:00:00 00:29:10

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Only when you’ve done your time in startups can you offer the kind of support Rex has created for other fintech founders. Find out how.

Nicole and Rex dive into why conversation is the key to understanding a founder’s goals, why bringing together is a major high point to his working day, and why writing the second biggest check leads to way more collaboration.

And our sponsor MainStreet is making it easy to find thousands of dollars worth of R&D Tax Credits. You only need to plug MainStreet into your payroll and let their team of experts do the heavy lifting, scanning hundreds of federal, state and local tax credits on your behalf. It’s going to save you so much time and your company so much money.

Head to MainStreet.com to sign up for their limited time offer.

And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintech

Thank you so much!


Follow Rex:

LinkedIn: linkedin.com/in/rexsalisbury

Twitter: https://twitter.com/rexsalisbury


You can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/


And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech Insider


Timestamps:

0:00 Intro

03:16 How to Build With Understanding

04:14 Bringing People Together

05:21 The Benefits of Authenticity

07:48 All The Uncontested Opportunities Out There

11:37 Rex’ Unique Position

16:04 Find Your People

18:51 Not Always The Mentor Role

19:22 Leveraging The Community

27:13 Fintech Versus The Big Five

Why Fintech Founders Need Community


Fintech and financial services are words on the lips of everyone in the industry. Everyone is talking about how these emerging technologies are going to change the world. 

 

And, everyone is right. Fintech and financial services have come to stay and drive disruption in every industry they enter. To succeed as a fintech founder, you need to build your company with users and communities in mind. 

 

Your product will be part of their lives, so you need to include them in its creation from the beginning. In this blog post, we’ll explain why fintech founders need community as much as they need funding and lawyers. Then, we’ll explore why it’s important to build your company with users and communities in mind from day one as a fintech founder.

 

 

Why Fintech Founders Need Community

The meteoric rise of fintech has come with its fair share of challenges. Fintech investors are investing in disruption and they expect high returns. Fintech founders are asked to change the finance industry as we know it with limited resources. This can be both exciting and terrifying. 

 

A fintech founder needs to find the right balance between creating a useful product and marketing that product. They need to find the right balance between talking to users and talking to investors. 

 

Fintech founders need to be able to manage product development, marketing, sales, and other aspects of the business all by themselves. Communities of users, partners, investors, and journalists can help fintech founders manage these aspects of a business. 

 

A strong community can help you reach your target users, expand your product offering, and create brand awareness. Communities can help you launch and improve your marketing campaigns, too.

 

Why You Should Build Your Company With Users And Communities In Mind

If you’re looking to grow your fintech business, you need to build your company with users and communities in mind from the very beginning. Here’s why:

 

How Does Community Benefit Fintech?

A community of users can help you solve user problems. They can help you define your product’s value proposition and features. 

 

They can help you build a product that addresses customer problems. A strong community can help you test your product roadmap. 

 

You can use your community to test new features and product offerings. You can use your community to test the effectiveness of your marketing campaigns. 

 

A community can help you create better onboarding experiences. 

 

You can use your community to test and improve your product’s onboarding processes and improve your customer support processes. 

 

A community can help you improve your branding efforts. Strong branding is important for any fintech business. 

 

A strong community can help you manage your product development process. Communities can help you find new feature ideas, recruit beta testers, and create product documentation.

 

 

Conclusion

The meteoric rise of fintech has come with its fair share of challenges. Fintech investors are investing in disruption and expect high returns. Fintech founders are asked to change the finance industry as we know it with limited resources.

 

 A fintech founder needs to find the right balance between creating a useful product and marketing that product. They need to find the right balance between talking to users and talking to investors. 

 

Fintech founders need to be able to manage product development, marketing, sales, and other aspects of the business all by themselves. Communities of users, partners, investors, and journalists can help fintech founders manage these aspects of a business. A strong community can help you reach your target users, expand your product offering, and create brand awareness. 

 

Communities can help you launch and improve your marketing campaigns, too.



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