We unpack the common pain points for small and medium businesses that are stopping them from achieving growth.  Ross Keating take a high level strategic view and then focusses on key drivers to increase sales and productivity.  We discuss the need for businesses to focus on the basics, have a written plan, and build strong relationships with customers and employees.  He talks about the crucial value of really listening and how in one case, he saved a company lots of money and resources be stopping a proposed investment in automation technology, because their goals did not require it.