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Feeling Chained to Your Business? How Your Online Experience Can Set You Free
Episode 2724th October 2022 • Course Building Secrets® Podcast • Tara Bryan
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Hey, everybody, it's Tara Bryan, and you are listening to the

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course building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will give you practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time or team to your business. If you're looking to

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uncover your million dollar framework, package it and use it

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to scale, you're in the right place. Let's dive in. I'm gonna

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do things a little bit differently today. So I actually

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have this episode out on YouTube as well. So you can go and check

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it out. If you are just listening, enjoy. If you would

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like to watch the presentation, go ahead and log into YouTube.

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Alright, so this podcast that I want to talk about today is how

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online courses can set you free. How online programs online

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courses, as you guys already know, in my audience, I use

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these terms interchangeably. And the reason for that is because

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it's all about creating an online experience, whatever that

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means to you could be an online course it could be a program, it

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could be a hybrid experience, it could be a membership, it

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doesn't really matter what it is, what matters is you being

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able to package your expertise and get it out in a way that

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allows you to leverage your time and and that's where we're gonna

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go today is how online experiences can set you free.

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Okay. So the reason that online courses or programs can set you

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free is that they give you leverage. So let's talk about

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leverage. I was listening to a presentation the other day, and

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somebody was talking about the concept of leverage. And I would

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say that I've heard this over and over and over again. But I

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didn't really understand what the term meant, until I heard a

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couple of different analogies. So I want to just cover a couple

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of those today. So so often, when I think about leverage, I

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think about going from point A to point B, right. And so there

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are a lot of different ways to get from point A to point B,

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right? Like you can meander, you can, you know, walk, you can

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run, you can fly, you can drive, you can do all sorts of

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different things. But when you think about how do you get there

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efficiently? How do you get there in a way that helps you

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really sort of maximize your time, your effort and your

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ability is all a matter of how quickly you can get there.

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Right? I mean, let's be honest. So if you think about like

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taking a vacation, this is a this is a big one for me is that

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I grew up flying everywhere. And my husband grew up driving

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everywhere. And I and so when we first got married, it was

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fascinating to me that he was like what you fly there, we

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could just drive there. And I'm like, Well, yes, we could drive

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there. But it takes like 10 times the amount of time to

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drive there as it does just to fly. And so that was sort of my

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first sort of inkling that there was, you know, multiple ways to

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do things. And sometimes there are more efficient paths, right.

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So if you we keep going down this path, so I could walk to a

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particular location, I could bike to a particular location,

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or I could drive, all three of those are viable options. They

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all have different benefits, right? And they all have

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different drawbacks. But if I'm looking at how do I get there as

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fast as possible, with being as efficient and as, as, you know,

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sort of clear as I need to, then it's how do I get there the

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fastest way, while still maintaining, you know, a budget

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and maintaining, you know, some semblance of, of, you know,

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priority or whatever it is right? And so then you start

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asking yourselves, how do you get there faster? How do you get

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there easier? How

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do you get there without taking so much time and effort? And

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that's where leverage comes in. Right? the leverage of a car

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takes me somewhere much faster than walking. Naturally, right?

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But the leverage is the car. And so when you equate this to your

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business, what's so important about thinking about leverage is

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how do you leverage your time, your expertise, and your your

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financial resources, right? So when you think about it, like

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you're always going to have some sort of constraint In the

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business, a financial constraint, a time constraint, a

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delivery constraint, whatever it is, there's always going to be a

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constraint, your job as a CEO is to eliminate the constraints. So

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a big way to do this is through leverage, okay? Because leverage

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allows you the ability to grow beyond your time. So again, if

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you take this into a business example, I could help 10

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customers, just by myself doing the, you know, the the work that

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I do, right, I could have a different process for each one

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of them, I can, you know, spend time with every client as much

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time as I want to, with every client. And I can do that up to

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maybe I don't know, 10 clients. But the challenge is, is when I

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want to grow beyond where I am today, that very quickly becomes

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inefficient, that very quickly becomes me spending more time

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helping all of the different customers. And so often, we're

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not able to do that, because we get to a critical, we get to a

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critical mass, we get to a critical place where we're

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looking, and we're like, oh, my gosh, I don't even have this

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many hours in a week, or I don't want to work this many hours in

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a week helping various customers. And so when you start

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looking at leverage, you have to go in your business, a lot of

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times you start walking, right, like you start by just starting

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small, you're kind of getting organized, you're kind of

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getting things, you know, put together, you're just want to

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figure out if there's an opportunity in the market. That

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is a way that you can walk forward, right? You can, you can

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walk, you get a couple more customers in, you start running.

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And then it isn't until you get to that place where you all of a

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sudden, you need to get there faster, right? You need to

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figure out how do you help all these people within the amount

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of time that you have. So that's what leverage allows you to do.

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So there's three different ways to use leverage in your

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business. One is you hire a team, right? Two is you create

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systems. And three, you automate some of the core or repeatable

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tasks that you have in your business. All three of these are

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necessary for you to grow. But you can look at each one of

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these a little bit differently, right. And so when you think

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about an online experience, what you're doing is you're creating

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automations, and systems to help streamline what you do in a way

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that is repeatable, and helps helps people go through a

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process without you, right, they're using a virtual version

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of yourself, to help people through this process, there's a

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dozen different ways that you can use this in your business,

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you can use an online experience to onboard your customers, you

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can use it as a way to give them all the same foundation and base

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so you can help them and you know, help help them tweak what

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they're doing, or, you know, make it better, or, you know,

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whatever you want to do, right? Or you can use it to actually

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run your entire business. And on top of that, you can use it as

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an accelerant. Right. So watch these, and then we talk about

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them, you know, going through and using your online experience

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in systems and automation to help streamline the process,

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then the team comes in, when you want to have them do the

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process, right, they are taking the process, they are helping to

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work things forward to get the client results. So here's the

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thing is in each one of these, you have to have a defined

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process or framework in which you help your customers. So if

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you're still in a place where you're just starting to help

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customers, for the very first time, you may not have all your

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systems and process and frameworks identified. Right?

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Because you may not.

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So that's when you're walking, when you're running, you've got

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some of them defined, you're still kind of tweaking things,

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and you're changing things. When you want to jump in the car.

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That's when you take what you've been doing, and helping your one

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on one or done for your clients. And you say okay, so how do I go

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through this process? Either? How have I applied this process?

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Or how do I help my customers apply this process and define

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it? Write it down, and then you're able to hand it off in

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one of these three ways. So even if an online experience is your,

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oh, I don't want to package my expertise into an online

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experience. Well, in order to grow your business, at some

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point, you have to create your proprietary framework. You have

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to create the process in which you help your customers until

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you do. You're never going to get to the place where you can

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grow and scale Well, because every single time you help

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somebody, you are really recreating the wheel. And you

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know who you are, if you're doing this, because you are

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busy, and you are constantly feeling like you're repeating

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yourself over and over and over again, that is a good indication

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that it's time to sit down and map out your proprietary

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framework, or the process in which you help people, then what

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you can do is, is use leverage in in that framework or that

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process in order to get one of these three things sort of

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working in your business. Okay. So, like I said, what you need

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for each one is that repeatable process or proprietary

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framework, however, it doesn't really matter what you call it,

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I don't care what you call it, I would say that if you think of

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it as a proprietary process, it helps you define your

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methodology as it's different from somebody else's, and how

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you show up as an expert, and teach or show other people how

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to become successful. To me, that's your own proprietary

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framework, because there could be somebody doing exactly the

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same thing as you. But the way that you're doing it, the

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process that you take somebody through is probably different

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than the way that they're doing it, the more you can define

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that, and wrap that into a process or a framework, the more

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successful you're going to be because one it gives you clarity

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to it gives your team clarity, and three, it helps your

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customers know what they can expect from you, and how you

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help them versus someone else. The more you dialed in, you get

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that the more successful you're going to be in selling and

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delivering your services, or product. Okay, so like I talked

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about for almost every episode, how do you start, I want to walk

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through the six step framework, because here is the reality is

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that if you nail these down, you, my friend, are on your way

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to creating that proprietary framework, creating that

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process, creating an online experience, or offline

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experience doesn't really matter, right? That that allows

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you to help people in a way that's, that's consistent, and

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repeatable and scalable. Okay, so the first one is to define

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the problem very, very clearly, the minute you go into content

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or information dumping is the minute you need to come back to

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the problem that you're trying to solve, and stay focused on

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solving that problem. And that problem only, not all the other

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things that you want to talk about. As you've defined the

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problem, now you need to come up with a measurable result or

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solution to that problem. And what that looks like is

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something that's actually measurable, or quantifiable,

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right? So if somebody has a problem, what does it look like

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when it's solved? What is that

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outcome that they're going for? Typically, this is $1 amount, a

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specific achievement, or a specific growth or outcome in a

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relationship or behavior or skill. So think through that

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come up with that measurable result. Do not move forward

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until you've done both of these things. So often people say, oh,

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yeah, I already know that. Oh, yeah, I already know that. But

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here's the thing is that this becomes the beginning and the

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end point to your framework. And so the more clearly you can

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define it, the better off you are, because what you tend to do

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is once you get down into the details, you'll start adding

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things. And then the the path that you have created becomes

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diluted. And it becomes confusing for people, both at

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the beginning as you're defining this, and then as you're moving

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forward in helping your customers. When they get

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confused. When they expend too many brain calories, they bail

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and they don't finish because you've added in things that are

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off the path or are confusing for them. So always stay

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connected to the problem. And the result, then what I want you

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to do is brainstorm the exact process or steps that need to

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happen for somebody to go from the problem to the result. What

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is that journey? What is that specific? sort of framework or

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process that you take somebody through or you've gone through

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yourself? Or you're helping somebody achieve? What does that

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look like? Usually, it's five to seven big steps. So map that out

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first, what I found is most helpful is that people grab post

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it notes and write each sort of process or SPIG, step on a post

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it note and throw it somewhere. So just get them all out of your

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head. Because what happens is, it's really hard to organize

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them when they're still jammed up in your head rate because

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there's so many, so get them all out. And then once you've gotten

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them all out, you'll probably have I don't know maybe 10 to 15

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then the goal is to start bucketing them into five or

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seven steps, people can remember up to about seven, seven things,

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otherwise, then they get distracted. And they, they move

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on. So about five to seven steps, and then map that out. So

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the map looks like the starting point, the ending point, and

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then the five to seven steps in between there. That is the

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journey that somebody is going on, then you need to put on your

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guide hat. And the guide hat says, Okay, so here's the path

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that I've created. And I've outlined for a person to become

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successful, right to achieve that goal that they want to

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achieve. Now, where along the path, are they going to get

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stuck? Where the hurdles were the obstacles? Where are the

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challenges that are difficult for them, as they're going

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through the, the journey that you're taking them on. And

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typically, there are probably maybe four, three to four big

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hurdles that somebody has to go through in order to become

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successful, or to have a transformation, which we'll talk

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about in another episode. But usually, there's sort of three

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or four big areas of contention that happen, that that people

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either bail, or they need some additional help on. So identify

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those, and put those somewhere on the journey map, wherever

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they appear. And then the sixth thing is, like, identify, and

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this is great, but maybe not create yet, but like identify,

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Okay, so first of all, those are the hurdles and the obstacles

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they're going to have, what are the tools, the templates,

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checklists, various things that you can provide for them,

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especially during those times, that will help them jump over to

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that next step. So really help them get over those obstacles or

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hurdles that they're running into. Alright, so that is the

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six step framework. That is exactly what I take my high

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ticket clients through is this activity to define this, once

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you have defined this, you have the entire foundation to your

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business. Regardless if you're doing one on one, you're doing

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group, you're doing high ticket, you're doing an online course

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experience or program or membership, it doesn't really

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matter what it is, you have the foundation that will help you

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grow in your business. So you can give this to your team and

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say here is how we help people. Here are the exact steps we take

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them on. Here are the tools and the templates we use to get them

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from point A to point B.

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You can set up systems and plot course platforms that allow you

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to track how somebody is going through the your proprietary

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process. And you can set up automations along the path to

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reward and recognize them for taking action. All right, there

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you go. That is in a nutshell how you use an online experience