Artwork for podcast Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
42. Clients From Speaking: What Really Turns Free Talks Into Paying Clients
Episode 427th October 2025 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
00:00:00 00:18:51

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You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?

Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.

So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.

Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!

🎯 YOU'LL DISCOVER

  • Why most free talks don’t lead to clients (and the small changes that make all the difference)
  • The one thing most presentations are missing—and how to fix it
  • What you should always do instead of sharing your bio at the start
  • How to keep your audience engaged and eager to work with you
  • Why a clear next step gets people off the sidelines and into your world

🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28

Ready to stop speaking for crickets and start booking clients?

👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popup

I’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.

#speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility

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