In this episode we talk to Founder and Owner of AllGood branding agency.
Along with his near-fatal brain haemorrhage, Paul talks to us about the power of NLP, why his branding agency only offers clients one design option, how a masterful example of business creativity in a cinema visit won a client pitch, gives us some tips on business networking and explains how DIY on your house can be an inspiration for your business.
INTRODUCING PAUL DODD
Paul Dodd is the founder of ALLGOOD, a specialist branding agency. With extensive experience in branding, strategy and marketing, Pail ensures all clients’ work actually works. The agency turns 20 years old in November 2023 and Paul has been running the show from day one, bringing his unique design eye and ideas to every branding challenge.
Paul is also a professional speaker with bags of ideas and tricks for marketing your business. Through his 20 years running a successful agency, Paul is able to draw on many client stories, marketing expertise and real-life case studies to make you challenge your beliefs around growing your business.
EPISODE HIGHLIGHTS
[00:01:00] The start of AllGood
[00:05:45] Tips for networking
[00:07:00] Learning how to run a business
[00:11:15] The benefits of mentors and my mentors
[00:14:00] NLP and how it moulds the company’s ‘brandology’ process
[00:21:00] Presenting a pitch in a cinema
[00:29:00] 27th January 2017; a brain haemorrhage
[00:42:00] How to get your business ‘client-presentation ready’
KEY TAKEAWAYS & BUSINESS LEARNINGS
- Networking is about starting a relationship, not selling
- Your agency is the expert, and they diagnose your best solution
- What would happen to your business if you were incapacitated tomorrow?
- Constantly keep your business ‘client-facing’ ready
BEST MOMENTS
“One of my techniques was [when networking] to where crazy shirts to stand out, and then got known for my mad shirts”
“The linguistic side of NLP really helped the business, allowing us to dig into strategy”
“We only present one option to the client - you don’t go to the doctor, and he puts 3 pills on table and says ‘choose one’ “
“In the cinema the guy just said, here’s the HDMI cable, just plug it into your laptop”
“you lie in that bed, you do not move, you’re in danger”
“If I’d been employed I would have had a sick note for a year”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
The Biskery episode - https://leedsbusinesspodcast.com/podcast/the-biskery/
Deborah Ogden’s interview with Paul Dodd and his brain hemorrhage - https://player.captivate.fm/episode/10f6018f-4e33-402d-8fc1-17b7a7a2710d
Book recommendations: ‘The e-myth’ - Michael Gerber, ‘7 habits of success people’ - Stephen Covey
Website: https://allgood.tv
LinkedIn: https://www.linkedin.com/in/pauldoddallgood/
Instagram (business): https://www.instagram.com/allgoodagency/
Twitter (personal): https://twitter.com/mrpauldodd
Shout out tags: https://thebiskery.com
Debbie Whittaker - https://www.notjustnumbersltd.co.uk/
Want to watch instead of listen? Subscribe to our You Tube channel - https://youtube.com/@LeedsBusinessPodcast.
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ABOUT YOUR HOST
Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.
As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.
As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.
Phil has appeared as a guest on over 60 podcasts, webinars and interviews, from around the whole globe, talking on a variety of business subjects. You can view them all at https://philfraser.co.uk/watch-hear-phil/.
LEEDS BUSINESS PODCAST
Bradford Broadway, Leeds branding agency, The Biskery, Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,
Email: phil@leedsbusinesspodcast.com
Mentioned in this episode:
Pre roll November
As November is my birthday month, I've got three special offers for you.
If you can say yes to the following four points, you qualify.
You have to be a business owner, have three to 15 staff, a turnover of between 350, 000 and 3 million, and wanting to develop and improve yourself and how you run your business.
