When you pour hours into copy or content and it doesn’t seem to land, it can be as bewildering as it is frustrating that your message isn’t being heard.

Cathlyn Melvin walks you through how to develop your messaging to speak to your people as much as it says about you.

Key Takeaway

Humans are programmed to take the path of least resistance and we need to ensure our copy and content guides them down that path instead of straight to the close button

We talk about

• What the theatre can teach us about business
• How messaging connects ith branding
• How to tell a great story succinctly
• The one question every prospect is asking before they take action
• Why it might be time to revisit your blog

Links

To read the transcript and explore other episodes go to dianemayor.com/161