In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

IN THIS EPISODE YOU’LL LEARN:

• How to lower your cost-per-click by increasing relevance score and click-through-rate.
• The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (

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