In this episode of RaboTalk's Growing our future, Blake Holgate is joined by Nick Beeby, Chair of New Zealand Farm Assurance Inc. Nick wears a number of hats, another of which is as the General Manager of Market Development at Beef+Lamb NZ.

This episode focuses on farm assurance programmes, and the opportunities to utilise these to add more value to the farming business beyond demonstrating to a global audience that we are operating to the sustainable and ethical standard expected. Blake and Nick discuss the New Zealand Farm Assurance Programme (NZFAP); the value farmers get from being involved in an accreditation programme; how farmers go about becoming accredited under NZFAP Plus; the future of farm accreditation programmes; and the role digitalisation can play in making participation easier for farmers. Nick also shares his key messages for farmers considering becoming a part of an assurance programme.