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The Most Overlooked Tool for Success at Scale with Deborah Heiser (stage 5) - Ep. 333
Episode 3337th October 2025 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
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In this instructive episode, Deborah Heiser, Founder and CEO of The Mentor Project, shares strategies for effective mentorship in organizations. If you struggle with leadership development or succession planning, you won't want to miss it.

You will discover:

- Why mentorship fosters generativity for stage 5 legacy

- How to implement hierarchical mentoring for team growth

- What lateral mentoring enhances cross-functional collaboration

This episode is ideal for for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Dr. Deborah Heiser is an applied developmental psychologist, the CEO/Founder of The Mentor Project, and author of The Mentorship Edge. She is a TEDx speaker, a member of Marshall Goldsmith 100 Coaches, Thinkers 50 Radar List, an expert contributor to Psychology Today, and is also an Adjunct Professor.

Want to learn more about Daphne Dickopf's work at The Mentor Project? Check out her website at https://www.deborahheiser.com/ and get a copy of her book The Mentorship Edge: Creating Maximum Impact through Lateral and Hierarchical Mentoring on Amazon at https://www.amazon.com/Mentorship-Edge-Unlocking-Potential-Nurturing/dp/1394267118/ref=sr_1_1

You can also connect with her on LinkedIn https://www.linkedin.com/in/deborah-heiser-phd/ or Instagram https://www.instagram.com/deborah_heisertmp/


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Transcripts

Scott Ritzheimer:

Hello, hello and welcome. Welcome once again

Scott Ritzheimer:

to the start, scale and succeed podcast, the only podcast that

Scott Ritzheimer:

grows with you through all seven stages of your journey as a

Scott Ritzheimer:

founder and I'm your host, Scott ritheimer, and today, we're

Scott Ritzheimer:

going to cover a topic on the show that I actually can't

Scott Ritzheimer:

believe we've not covered before. Some of you more eagle

Scott Ritzheimer:

eyed or eared viewers might be able to spot a time that we did,

Scott Ritzheimer:

but I was going back through my notes and how notes and haven't

Scott Ritzheimer:

found one. And that shocked me, because this is something that I

Scott Ritzheimer:

use with my clients very, very frequently, particularly those

Scott Ritzheimer:

who want to develop their leaders faster, up and down the

Scott Ritzheimer:

org chart, wherever it is and and what I tend to use this for

Scott Ritzheimer:

a lot is helping folks to there's lots of language for

Scott Ritzheimer:

this, but deepen their in their tribal knowledge or their

Scott Ritzheimer:

institutional knowledge, or to increase the ability for teams

Scott Ritzheimer:

to work cross functionally and communicate better with each

Scott Ritzheimer:

other, or to just help them build an organization that's

Scott Ritzheimer:

going to be here for a while and thrive for decades. So what is

Scott Ritzheimer:

this thing? This magical elixir? There's nothing magical about

Scott Ritzheimer:

it. It's mentoring. And for all you stage five CEOs out there,

Scott Ritzheimer:

this could be, I actually think it is one of the most important

Scott Ritzheimer:

strategic imperatives for your success, but you don't want to

Scott Ritzheimer:

hear me ramble on about it. And in fact, we've got an amazing

Scott Ritzheimer:

guest with us here today is Dr Deborah Heiser, who is an

Scott Ritzheimer:

applied developmental psychologist. She's the CEO and

Scott Ritzheimer:

founder of the mentor project and author of the mentorship

Scott Ritzheimer:

edge. She's a TEDx speaker, a member of the Marshall Goldsmith

Scott Ritzheimer:

100 coaches, thinkers, 50 radar list, and an expert contributor

Scott Ritzheimer:

to Psychology Today. She's also an adjunct professor, and she's

Scott Ritzheimer:

here with us today. Deborah, welcome to the show. So excited

Scott Ritzheimer:

to have you on. Been looking forward to this conversation. I

Scott Ritzheimer:

really enjoyed the book, and my first question for you here, to

Scott Ritzheimer:

just kind of get us all on the same page, is actually a why

Scott Ritzheimer:

question, what inspired you to write the mentorship edge? Why'd

Scott Ritzheimer:

you do it?

Deborah Heiser:

Because I had been hearing so many people talk

Deborah Heiser:

about mentorship in a way that was inaccurate, and the term has

Deborah Heiser:

sort of been taken over so that people think that it has to be

Deborah Heiser:

that you find a mentor. It's really been defined in a way

Deborah Heiser:

that's like a coach. So people should be getting coaches right,

Deborah Heiser:

but they should be having multiple mentors, and so people

Deborah Heiser:

were really utilizing it incorrectly, implementing it

Deborah Heiser:

incorrectly in companies, and just not utilizing in a way that

Deborah Heiser:

we're built to want to engage in, and that we do for free all

Deborah Heiser:

the time. We just don't realize it.

Scott Ritzheimer:

There's something that jumped out to me

Scott Ritzheimer:

as I was reading through the book, is the your take on going

Scott Ritzheimer:

and finding a mentor, and this kind of imperative, this drive

Scott Ritzheimer:

that we have, why is finding a mentor not the right approach

Scott Ritzheimer:

and what is the better way?

Deborah Heiser:

So when people think I have to go find a

Deborah Heiser:

mentor, they think that person is going to solve everything

Deborah Heiser:

they have. Because, you know, if you say I'm going to go get a

Deborah Heiser:

coach, there's a goal with that. I want that coach to do

Deborah Heiser:

something or other with me, so that if I'm in a sport, it's

Deborah Heiser:

that I get better at the sport, that I can win the game. If

Deborah Heiser:

you're hiring a coach for work, it is a work goal. Mentors

Deborah Heiser:

aren't there just to get you through something at work. It's

Deborah Heiser:

an emotional relationship that you're having with that person.

Deborah Heiser:

So that's where we lose that if you have just one you're gonna

Deborah Heiser:

get help in one area. That's it. And maybe you want growth and

Deborah Heiser:

development that brings you across multiple disciplines,

Deborah Heiser:

multiple areas in your company. Maybe it's inside and outside of

Deborah Heiser:

work. Maybe it is that you want to have a whole lateral fleet of

Deborah Heiser:

people who have your back and who you have their back. It

Deborah Heiser:

makes it so that you have a much bigger, much more fruitful work

Deborah Heiser:

experience if you have multiple mentors.

Scott Ritzheimer:

Yeah, and I want to talk about this idea of

Scott Ritzheimer:

mentoring through two different lenses for our audience. The

Scott Ritzheimer:

first one is, you know, who should have a mentor and why

Scott Ritzheimer:

from a listener standpoint. But then I also want to look at, how

Scott Ritzheimer:

can we use a culture of mentorship, or mentorship

Scott Ritzheimer:

programs inside our business to scale more effectively? So let's

Scott Ritzheimer:

start with the first one. What are the what are reasons why

Scott Ritzheimer:

someone should go out and start looking for mentors, maybe some

Scott Ritzheimer:

of the symptoms that they might feel, or some of the best

Scott Ritzheimer:

reasons you've seen for finding mentors.

Deborah Heiser:

It's the very smallest. Most people think I

Deborah Heiser:

need to go find a mentor for some big umbrella thing. It's

Deborah Heiser:

the small things. I need to finish a project. I need to go

Deborah Heiser:

get mentorship and how I market that I need to, you know,

Deborah Heiser:

there's going to be somebody that has that expertise. Maybe I

Deborah Heiser:

want to get a point across, or make some kind of a statement or

Deborah Heiser:

advocate for something. I would want to mentor for that. So pick

Deborah Heiser:

something small, and when you do that, you start to build your

Deborah Heiser:

group of people. So. So when we're looking for mentors, we

Deborah Heiser:

shouldn't be looking for that one big person. We should be

Deborah Heiser:

looking around and saying, What am I not good at? Now, for

Deborah Heiser:

myself, personally, I go out and I say, I'm not good at a lot of

Deborah Heiser:

stuff, like, I'm a terrible marketer, horrible. I need

Deborah Heiser:

mentors in that I, you know, came out. I'm a psychologist,

Deborah Heiser:

right? Does that make me a great business person? No, I better go

Deborah Heiser:

get somebody who understands operations, I better get

Deborah Heiser:

somebody who can help me with leadership. I better get

Deborah Heiser:

somebody who can help me with all these different things. And

Deborah Heiser:

mentors are available for that, and if it's a very specific

Deborah Heiser:

thing, you're able to tap into somebody's expertise and it

Deborah Heiser:

doesn't feel overwhelming to them. They don't feel like

Deborah Heiser:

you're going to ask to be like in an arranged marriage with

Deborah Heiser:

them for the rest of your life, you can get your goals satisfied

Deborah Heiser:

and move on.

Scott Ritzheimer:

Yeah, I like that for so many different

Scott Ritzheimer:

reasons, but this idea of starting small, one is they

Scott Ritzheimer:

don't have to be. One of the things that we think a lot about

Scott Ritzheimer:

mentors is that they have to be kind of further down the road

Scott Ritzheimer:

than me in everything that I want to be good at. And it's

Scott Ritzheimer:

like, how many people meet that and how much time do they have

Scott Ritzheimer:

to spend, right? And it's like, plenty and plenty, but it's a

Scott Ritzheimer:

little more intimidating for both parties. But I love this

Scott Ritzheimer:

idea of, like, starting small, and because there's, there's a

Scott Ritzheimer:

lot of people who are better than you at a lot of things, and

Scott Ritzheimer:

that's great, great advice, especially for starting out. So,

Scott Ritzheimer:

all right, we've, we've got an idea. There's something in the

Scott Ritzheimer:

back of everyone's mind, and we've moved it to the front.

Scott Ritzheimer:

They're like, I want to get some help with this. The next

Scott Ritzheimer:

question was, like, what does that look like? You know, is it,

Scott Ritzheimer:

do I have to take them to a cup of coffee? Are we going to meet

Scott Ritzheimer:

for the next 72 months? Like, what does, what does the actual

Scott Ritzheimer:

process of mentorship look like?

Deborah Heiser:

I'll give you two examples, and they're both

Deborah Heiser:

people who did world changing work so and they're both in the

Deborah Heiser:

book. So Irene yakbus Is somebody who worked for NASA.

Deborah Heiser:

She's the one that pressed the Launch button on the mission to

Deborah Heiser:

Mercury. She is a super amazing engineer. She moved jobs and

Deborah Heiser:

went to IBM. Now she should, in everyone's mind, have no problem

Deborah Heiser:

walking in the door, but she was petrified, just like a sixth

Deborah Heiser:

grader walking into lunch at the cafeteria in a new school. So

Deborah Heiser:

she walked in and she was like, I don't know the lay of the

Deborah Heiser:

land. And there was somebody there who a couple of days in

Deborah Heiser:

working there, that was giving a talk in front of a lot of the

Deborah Heiser:

employees at IBM, and she said, hey, if anybody needs a mentor,

Deborah Heiser:

I'm around. And so Irene called me, and she said, Oh my gosh,

Deborah Heiser:

I'm too intimidated. I can't call her and I can't say I want

Deborah Heiser:

to mentor. I was like, why? She just said she wanted to mentor

Deborah Heiser:

people. Like, why wouldn't you do that? And she said, I don't

Deborah Heiser:

know what to even ask her. And I said, Tell her you want to learn

Deborah Heiser:

the lay of the land. You're brand new here. So she emailed

Deborah Heiser:

her, and the woman that was such an easy ask, can you tell me the

Deborah Heiser:

lay of the land? Yeah, and that's as simple as, where's the

Deborah Heiser:

bathroom? What do people do here at lunchtime? Tell me about the

Deborah Heiser:

culture. And they ended up being mentor and mentee for about four

Deborah Heiser:

years, and now they're friends. So that small little thing then

Deborah Heiser:

led to opening the door for a larger question, another and

Deborah Heiser:

another that ended up helping. So that's one way that you can

Deborah Heiser:

do it. Start small. If you're new somewhere, ask for the lay

Deborah Heiser:

of the land. That is easy for somebody to say, I can check

Deborah Heiser:

that box. Yeah. And Bill Cheswick was the father of the

Deborah Heiser:

network firewall. So he was at Bell Labs, and his boss said,

Deborah Heiser:

hey, I want you to accomplish this ridiculous task of, you

Deborah Heiser:

know, creating a network firewall. Well, nobody can do

Deborah Heiser:

something like that by themselves. So what he did was

Deborah Heiser:

he wheelied himself in his office chair down the hall to

Deborah Heiser:

Steve bellovin, who was a completely different department.

Deborah Heiser:

This was not gonna help Steve bellovin at all to help bill,

Deborah Heiser:

but he liked him. And he said, Sure, I'll teach you what I

Deborah Heiser:

know, and then let's see if that can get incorporated into what

Deborah Heiser:

you're doing. It led to creating the firewall so you do not have

Deborah Heiser:

to go to somebody above you, like Irene did. You could go to

Deborah Heiser:

somebody lateral to you, ask a small question. Can you help me

Deborah Heiser:

figure this out? That person can then say, Yeah, sure. And most

Deborah Heiser:

do. Most people say yes, if they don't. So you go to somebody

Deborah Heiser:

else. But it's not like somebody's gonna Can you believe

Deborah Heiser:

that person asked me for their my advice that never happens. So

Deborah Heiser:

that's really how it works, and that's how you can do something

Deborah Heiser:

that's very small that turns into something very big.

Scott Ritzheimer:

That's awesome. All right, so starting

Scott Ritzheimer:

small, both in terms of what we want help with, and the ask to

Scott Ritzheimer:

start there, is fantastic. I want to shift gears a little bit

Scott Ritzheimer:

to what this looks like organizationally, because

Scott Ritzheimer:

there's just a ton of content on that in the book. And again,

Scott Ritzheimer:

highly recommend the book for anyone who's interested in this.

Scott Ritzheimer:

But what I wanted to the question that I had for you is

Scott Ritzheimer:

mentoring changes over time. At least I've seen you when you're

Scott Ritzheimer:

there at the ground level, there. Five people on your team,

Scott Ritzheimer:

like mentoring happens shoulder to shoulder. You might not

Scott Ritzheimer:

necessarily call it that, but it's happening. Yeah. And what

Scott Ritzheimer:

I've found is founders actually develop a decent instinct at

Scott Ritzheimer:

that when they're shoulder to shoulder, but they lose that

Scott Ritzheimer:

when they make it to the CEO stage, because they're not there

Scott Ritzheimer:

shoulder to shoulder with Yes, right? Even their executive

Scott Ritzheimer:

team. They might be all over the place at any given point in

Scott Ritzheimer:

time, and so in you can't possibly be shoulder to shoulder

Scott Ritzheimer:

with 500 employees. So what? How does this change? What does

Scott Ritzheimer:

mentoring look like in a scalable framework for an

Scott Ritzheimer:

organization?

Deborah Heiser:

So there's a good example of how that can

Deborah Heiser:

look. It does work well in a lot of organizations, and it works

Deborah Heiser:

terribly in others. So some organizations really do

Deborah Heiser:

understand the value of mentorship. And people volunteer

Deborah Heiser:

to go in and say, I'd like to mentor. It's a way of

Deborah Heiser:

connecting. And Colgate Palmolive, their research

Deborah Heiser:

division, does it really well. So they have a women's network

Deborah Heiser:

that is just there for people to get together, and because it's

Deborah Heiser:

research, they were trying to empower women in a mostly male

Deborah Heiser:

dominated, you know, area, they have coaches. So they don't say,

Deborah Heiser:

Go get a coach and that will be your mentor too, because coaches

Deborah Heiser:

aren't mentors. They're coaches. And then they they really

Deborah Heiser:

encourage people to get mentors, not just one. And the idea is

Deborah Heiser:

that it doesn't matter how high up you are. Imagine you're the

Deborah Heiser:

CEO and you're trying to sell a widget, and you want to and

Deborah Heiser:

you're a Gen Xer and you want to sell it to, you know, Gen Z, you

Deborah Heiser:

better understand that culture, and you're going to need to get

Deborah Heiser:

mentored by somebody who's Gen Z most likely to understand that

Deborah Heiser:

so you can sell your widgets. So people often don't think, Oh,

Deborah Heiser:

this is going to work. And Jack Welch was the first person to

Deborah Heiser:

really say reverse mentoring is something that's important. It's

Deborah Heiser:

really just hierarchical mentoring in the opposite

Deborah Heiser:

direction. But that's happening all the time, places and

Deborah Heiser:

organizations that realize that hierarchy is not in one

Deborah Heiser:

direction, that it's just a path, that that's all it is, is

Deborah Heiser:

one, that they will have people going in both directions. So

Deborah Heiser:

somebody at the top will be utilizing mentorship from

Deborah Heiser:

somebody you know at a lower level. And it's not just to

Deborah Heiser:

learn tech, it's to learn culture, values and other things

Deborah Heiser:

that not don't just help to sell widgets, but will help to

Deborah Heiser:

understand people coming into the companies. Because, as

Deborah Heiser:

everybody knows, every generation, boomers will like,

Deborah Heiser:

oh, Gen X. They're the laziest generation. Gen X comes along

Deborah Heiser:

and they're like, oh, millennials are terrible. It's

Deborah Heiser:

because they don't understand the culture or the values of the

Deborah Heiser:

other generations, and so good companies will come in, and it

Deborah Heiser:

removes that issue that CEOs often have, and it helps them to

Deborah Heiser:

be better leaders. Yeah,

Scott Ritzheimer:

I really like has so much to unpack in there,

Scott Ritzheimer:

but one of the things that I liked was you gave a lot of the

Scott Ritzheimer:

directionality of possible mentoring relationships, and

Scott Ritzheimer:

you've referenced a couple of them here, so if you could just

Scott Ritzheimer:

kind of give us an introduction to that, what are some of the

Scott Ritzheimer:

different places inside of an organization or relationships or

Scott Ritzheimer:

styles that you can look for with mentors?

Deborah Heiser:

So I encourage everyone to look to their left

Deborah Heiser:

and look to their right. You're looking at your next best mentor

Deborah Heiser:

or or mentee, someone that you can mentor. And an example of

Deborah Heiser:

this, this is called lateral mentoring, and it's the most

Deborah Heiser:

impactful form of mentoring. Most of us think we just need to

Deborah Heiser:

be pulled up by somebody. No, here's the real way that it

Deborah Heiser:

works, really, really well. Some people do it intuitively,

Deborah Heiser:

without a problem, and others struggle with it, because they

Deborah Heiser:

think if I don't get somebody above me, I'll never move up.

Deborah Heiser:

Lateral is just a waste of my time. But here's how it really

Deborah Heiser:

works. Anytime you're doing a startup, if you're an

Deborah Heiser:

entrepreneur, this is intuitive to most people, yeah, and that

Deborah Heiser:

is that if I'm a software engineer, I better turn to my

Deborah Heiser:

left and look at a hardware engineer. I'm not going to be

Deborah Heiser:

able to make anything without that. That's Steve Jobs. Steve

Deborah Heiser:

Wozniak, if you look at, you know, any of the big things that

Deborah Heiser:

have ever happened, that's where, you know, you see the

Deborah Heiser:

lateral mentorship within companies and organizations.

Deborah Heiser:

It's where you have a safety you feel like you can be vulnerable

Deborah Heiser:

around somebody who doesn't have your promotion or your, you

Deborah Heiser:

know, reviews in front of them. So I might be able to easily say

Deborah Heiser:

to somebody, Gee, I don't know what I'm doing with this. Can

Deborah Heiser:

you help me easy? This happens in law, medicine, corporate

Deborah Heiser:

areas, everything. An example that I had from a person who's a

Deborah Heiser:

judge, a federal judge, if you're a judge, you cannot say,

Deborah Heiser:

I don't know how to do the case. So what do you do? You can't go

Deborah Heiser:

up, and you're not going to go down to somebody else below you.

Deborah Heiser:

You have to turn left or right to lateral mentoring. And

Deborah Heiser:

federal judges in Iowa started a lunch program so that they could

Deborah Heiser:

turn you know, you can't go. Hey, Jim, I have no idea what

Deborah Heiser:

I'm doing, and I have this case coming up. You can go at a lunch

Deborah Heiser:

though, and say, Hey Jim, you you had a case like this. Can

Deborah Heiser:

you tell me how that worked? What did you do for that you

Deborah Heiser:

were able to express something that doesn't make you look like

Deborah Heiser:

you're incompetent. And we can do that in any field medicine,

Deborah Heiser:

it happens all the time. And curbside consults, it happens in

Deborah Heiser:

Grand Rounds in corporations. That happens. And an example is

Deborah Heiser:

for LaTanya Kilpatrick, she went to a conference, and she was

Deborah Heiser:

having a huge issue at Colgate where they couldn't solve a

Deborah Heiser:

problem in oral health. So she went to a conference, and

Deborah Heiser:

happened to be chatting with somebody who worked with dog

Deborah Heiser:

food. Well, she turned to that person later and said, I know

Deborah Heiser:

you're working in gut biomes with dog food. Is there any

Deborah Heiser:

relation at all that could be translated to human beings? Her

Deborah Heiser:

conversation, that lateral conversation, led to a

Deborah Heiser:

breakthrough in oral health that they were able to apply that

Deborah Heiser:

became something that changed her division. So these are the

Deborah Heiser:

most powerful and most impactful, and most people

Deborah Heiser:

overlook them, or they are doing it and they don't know it.

Scott Ritzheimer:

Wow, yeah, I love that. And there's just so

Scott Ritzheimer:

much opportunity for that inside an organization, outside an

Scott Ritzheimer:

organization. Yeah, it's really cool. And for those, again, who

Scott Ritzheimer:

haven't had the opportunity to read Deborah's book, there's a

Scott Ritzheimer:

ton of examples and stories throughout the book. It's really

Scott Ritzheimer:

a wonderful read, Deborah. There's another question that I

Scott Ritzheimer:

have for you before I let you go, and that is one that asked

Scott Ritzheimer:

all my guests, and it's, what is the biggest secret that you wish

Scott Ritzheimer:

wasn't a secret at all? What's that one thing you wish

Scott Ritzheimer:

everybody watching or listening today knew?

Deborah Heiser:

That everyone has a story and that it doesn't

Deborah Heiser:

matter. You can pass a person and think, Oh, they're dressed a

Deborah Heiser:

certain way, or they present in a certain way. There's a story

Deborah Heiser:

in there, and that story is probably one that can be very

Deborah Heiser:

helpful to you. So just look for the story in people. Don't pass

Deborah Heiser:

people by at a conference or at work and think there's no way I

Deborah Heiser:

can help them, or they can't help me. Everyone has a story,

Deborah Heiser:

and it's usually beneficial to us.

Scott Ritzheimer:

Yeah, I love it. I love it. Deborah, where

Scott Ritzheimer:

can folks find a copy of your book? Where can they get more

Scott Ritzheimer:

information about the work that you do?

Deborah Heiser:

You can find the book anywhere you buy books.

Deborah Heiser:

It's available in all formats. So if you are an audio person,

Deborah Heiser:

it's available in audio book, Kindle and hard copy, literally

Deborah Heiser:

anywhere you buy books. And you can find me at

Deborah Heiser:

mentorproject.org, deborahheiser.com, on LinkedIn,

Deborah Heiser:

Psychology Today. Just look around. You'll find me.

Scott Ritzheimer:

That's awesome again. The name of the book The

Scott Ritzheimer:

mentorship edge creating maximum impact through lateral and

Scott Ritzheimer:

hierarchical mentoring. Fantastic read. And Deborah, I

Scott Ritzheimer:

appreciate you being on the show. It was just a privilege

Scott Ritzheimer:

having you here today. And for those of you watching and

Scott Ritzheimer:

listening, you know your time and attention mean the world to

Scott Ritzheimer:

us. I hope you got as much out of this conversation as I know I

Scott Ritzheimer:

did, and I cannot wait to see you next time take care.

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