Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding high-volume, low-competition keywords for increased visibility and advocates for the power of Amazon as a launch platform. MacDonald also discusses how authoring a book can boost a business's credibility and authority, viewing it as a long-term investment towards solidifying one's industry status.

Chapters:

• 00:00:00 Harnessing Amazon's Power for E-Reader Success
• 00:02:17 Transitioning Conversation: From Weather to Book Marketing
• 00:05:43 Practical Book Marketing Tactics: Easy and Impactful Strategies
• 00:10:36 Insights into the Publishing Process from a Renowned Author
• 00:15:08 How to Leverage Books for Business Growth: An Overview
• 00:17:49 Writing with Intent: Aligning Book Content with Author's Goals and Audience Needs
• 00:23:43 Selecting the Right Book for Achieving Business Goals
• 00:27:31 The Power of Reviews: Influence on Book Visibility and Amazon's Consumer Perception
• 00:29:14 Why Book Reviews are Crucial for Independent Authors
• 00:35:02 How to Garner Reviews for Nonfiction Business Books: Proven Strategies
• 00:39:58 Overcoming Challenges in Keyword Research for Better Publishing
• 00:42:06 Finding the Sweet Spot: Customizing Products for Niche Marketing
• 00:45:28 Deep Category Navigation: A Key to Boosting Visibility
• 00:47:05 Understanding eBook Content Classification
• 00:49:25 Spotlight on a High Volume, Low Competition Book: A Case Study

LINKS AND RESOURCES:

• Virtual Boss: A practical guide for masterfully leading and managing remote teams
• You vs. Google: The Very Unauthorized Guide to Google Ads Paperback
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
• Start Writing Your Book Today: A Step-by-Step Plan to Write Your Nonfiction Book, from First Draft to Finished Manuscript
• Amazon Review
• Merchant Words
• KD Spy
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

CSO Link

New Ecommerce Strategies Webinar