Podcasting is not a get-rich-quick kinda thing. In fact, it's probably the complete opposite. But that doesn't mean it's not worth it. It just means you need to understand some things before you get stared.

The first thing to note is that results with podcasts take time, and that a lot of popular podcasts have been going for a while. It's important to find a regular recording schedule and stick to it. The second thing is that the only people who matter when you're growing a show are you and your listeners. There is no need to worry about what other people think. The third thing is that a good room is just as important as a good microphone. And the fourth thing is that you can make up for having a bad mic by being in a really good environment.

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N Y P fam, what's going on?

This is Hector Sane.

I'm the host of your show, and I have been marketing and growing podcasts for the last five years, and this is the show where we teach you all the tools, tips, and tricks and things that you need to know when it comes to growing a show.

And today is a little bit of a different episode.

Usually there's a lot more thought and a lot more preparation for shows.

Mostly because of my personality, but I looked down at my feet and I realized that it had been a couple of weeks since we had released an episode, and I know if you haven't gotten through those and you're

We dropped about seven interviews right in a row because I have recently become a fan of.

A different type of strategy.

And by, by all means, there is absolutely value to releasing episodes on a similar cadence same day, same, same time, every single week.

There is absolutely value in that a hundred percent, and I think that a lot of audiences love that, and a lot audiences can be built upon that.

In fact, I was just looking down at one of our shows.

We had managed a show for about a year and a half, and over that year and a half, we had not missed a single episode ever.

Right.

And something like close to 400 episodes.

And so, it was really a same day, same week, every time.

The other part of this strategy or the, or the idea, kind of the counter-argument, and maybe this is just something that I'm trying to test, is there have been.

Musicians who have really, really gained a lot of popularity because they are constantly releasing music in a way that people are not used to.

Now, most musicians, they would write an album and then they would release it all at once and they would write an album and really saw at once and kind of be the similar cadence that people could, you know,

Few months, whatever it is, and you know, a few years even.

And

that would give the time the artist to be able to do whatever they need to do, whether it's tour or promote or write the next one.

But a lot of newer artists, especially up and coming artists, have built a lot of.

Notoriety and built an audience because they are just dropping new music constantly.

And two people that come to mind, one of them is a little more notable than the other is not.

One is, is Russ, you know, he was the, he was very, very popular a few years ago.

But what people don't realize is that leading up to his rise in fame, he actually.

Released an a song every single week, right, on SoundCloud.

And for most musicians, that is a huge feat, ? That it's like the YouTuber that's putting out a, a video every single week.

. But that kind of repetition and which was different from musicians, actually made people tune in cuz they knew something was gonna be coming.

Now on the other hand, there's this new artist that I've been following named Conor Price, and he's he similarly was releasing new music frequently.

And he says in one of his songs that he, he releases it as soon as he writes it.

Right.

You know.

Similarly to a lot of podcasts, they have a large runway of shows or they're, they have very particular about their scheduling time.

There are some people that throw that out the window and that's actually their strategy.

That's actually the reason why people subscribe or they follow, because they wanna know when the next one is gonna be.

, there is some value into just putting something out irregularly,

? To keep your listeners on their toes and to make sure that they are you know, actually subscribed.

It gives people.

To subscribe because they know that that actually means something.

And so in order to keep this episode kind of valuable, I do wanna touch on some things that I covered in my new newsletters.

It's called Podcasting Success Secrets.

And it's because, you know, I'm you.

Maybe psychotic and, and wanting to do more things right.

And so I decided to, to start a newsletter and we've got almost a thousand people subscribed to it.

But in it, we covered the five things that people need to know before they start a podcast.

And whether you've already started a show or you're thinking about starting a show, this is is absolutely something that you.

Can really benefit from.

And so we're gonna just cover 'em really quickly so that you guys, if you guys wanna go and learn more, you guys can go in and read the newsletter.

We'll link that up here in the show notes.

But the first thing that we put in there is that results with podcasts take time.

And we see a ton of podcast hosts get discouraged because their expectations are not met and they are reaching for.

Status level or follower level or download number and not realizing that a lot of the success stories, a lot of the podcasts that we see out there that are really popular, they either had one of two things a lot, a lot of them had time behind them and they've been

And then the other side is that a lot of.

On the other hand, if they don't have that, they, they oftentimes have a larger budget or a network, or they have some something behind it to give it that big initial push, which just, you know, for most podcasters is not something that, that they have.

The second thing that we put on here is that your recording schedule matters.

And it absolutely does.

And even for me, I realize that.

I have fallen out of a routine of regularly recording things, and it's caused us to have to create episodes like today.

And so there are solutions to it, but I would encourage you to find some sort of regular recording schedule.

Do something at the same time every single week.

, I'll admit, when we were at our best, it was, we were recording episodes every Monday and or Friday, and we were getting episodes out every single week, and that's what I recommend to.

The hosts that we work with, you know, in the shows that we produce.

Ironically, I am like that gardener who, you know, lets his lawn get overgrown with my own show, and so do as here's where I'm just, I would say do as I say, not as I do.

However I am working my best in, and this episode is, is really a, a response to me realizing that, man, I haven't been.

As diligent with my recording schedule as I should be.

The third thing that we put on there is that the only people that matter when you're growing a show or starting a show are you and your listeners.

And what I mean by that is that there are a ton of people who are gonna give you feedback, your wife, your friends.

Your mom, your kids, everybody's gonna give you feedback.

Now, unless they've had experience in podcasting or they've had experience in media, or they, they have some sort of educated experience, right?

Where they, they're coming at it from, from that educated, and not, don't mean just school, but I mean, maybe they have some sort of experience, right?

And so they can actually speak to something and they're not just just throwing out their ideas, right?

They're actually basing it on their own knowledge and experience.

Well, then I would say, For sure you can listen to those, those family members or friends.

Otherwise, unless they are in your target market, they're your ideal listener.

I would take their feedback, criticism, and even praise with a huge grain of salt.

In fact, I would take it with a whole bag of salt and just say thank you.

Thank you for supporting me.

I love you so much.

I appreciate that.

And you know, and go find someone who either A, has that experience or perspective, or b, is ideally in your, your target market and your target audience.

So you can get that kind of feedback.

You can actually get the feedback that you, you need.

And so that's big.

So that's the third thing.

The fourth thing is that a good room is just as important as a good microphone.

And what I mean by that is that you can make up for having a bad mic by being in a really good environment.

You know, having a good mic helps be if you don't have the best environment, but both matter and both can really help.

And so for me, right now, I just moved a couch back into my office because having, you know, more cushions and more soft stuff.

That absorbs a lot of the sound that would otherwise get re reflected back off and into the microphone.

And so those types of things can really, really help.

And I added some links in the newsletter of some panels that you can add into your room.

That'll just make it a little bit easier and better sounding, I guess, if you will without a ton of headache and without a ton of money.

Now, as we round up here, the last thing that we're gonna talk about, at least.

For things that you should know before you get started on the show is that your podcast is not just a podcast, it is a, it's a show and your show is a platform, and your show has really a few obligations.

If you want to create a sustainable, successful show and growing audience, you, you've either gotta do one of two things, and ideally both.

The best ones do both, and you've gotta.

, right?

You've gotta entertain or you've gotta educate.

You've gotta help people learn something or you've gotta make them feel good, right?

Those two things.

And you do that through creating an experience, through creating a, a show where you're thinking about the, the listener.

You're thinking about what are they enjoying, what are they into?

How, and not only that, but how are they going to best.

Enjoy this type of content, whether it's time or topics or music, all of those things fit into it, right?

You're putting on a show, and the cool thing is, is that you get to record it in your studio or your room, or your office or your closet.

No one's oftentimes there, but they get to still watch that show and they could still experience it.

And so think about it like that, and you're gonna start to be able to put on and create a better experience for your listeners.

So, guys, I wanna thank you for sticking with me and being part of the Yp Fam.

It means a lot because, you know, I'm such a nerd about this stuff,

,

And so, anyways, that was just a little bit of a rant today.

And I wanted to get to chance to talk to you guys and more importantly, just let you know that.

You are not alone.

You know, that, that these challenges that we have as podcasters are, are really you know, I think that they're univer universal.

And so whether it's the overwhelm that comes along with having to do everything, whether that's the not enoughness that comes along from wondering whether or not our show's good enough or

Ways and strategies and tools and things that you could do.

You know, all that to say that, that you're, you're not alone if you're experiencing some of those things.

And so I just want to you know, let you know that there are other people who are, are out there if you guys learn something, please find me.

Twitter at Hector podcast or on LinkedIn at hector Sane, or just search me there and let me know what you learned.

I would really appreciate it.

Send me a message, comment on something, leave me a post, , what stood out to you.

, And if you guys need help with your show, go to amplify media.com/checkup.

That's amplify media.com/checkup and we'll dig into your show.

You can give, leave some info and we'll go in and find some ways that you can, can grow your show.